Chelsea Barrett Email & Phone Number

- Produce and execute the strategy-driven annual communications plan with trackable KPIs- Leverage civic innovation news and trends to generate written and visual content for various platforms including: social media, websites, email marketing, events, and more- Maintain relationships and team with Alliance membership to monitor and promote their initiatives- Oversee public relations including press releases and liaise with local and industry media contacts- Collaborate with Alliance staff to plan, organize and coordinate event agendas- Implemented a KPI dashboard using a visualization tool to enhance and refine marketing tactics- Designed and built new websites for three initiatives and created content strategies to drive traffic- Operational project and program management including annual civic innovation challenge- Led cross-organizational efforts to market and recruit for US EDA-funded Smart Futures Lab

Denver, Colorado, United States

Broomfield, Colorado, United States

Lyons, Co

- Led the development of a comprehensive set of brand design and voice guidelines through the involvement of a variety of stakeholders and the assistance of a advertising agency- Managed the content strategy for the organization across all media (digital and print) through the use of a detailed content and fundraising calendar, and generated monthly reports- Seasoned writer and editor with success targeting content to diverse audiences- Worked with the Marketing Committee, Executive Director, and Board of Directors to implement high-level strategic campaigns and develop an extensive written plan for communications- Organized and delegated a high volume workload with the ability to multitask- Assisted with donor and partner relationships by streamlining the email process for thanking high-level donors and steering several other forms of supporter-related communications- Worked with Capital Campaign Consultant and Executive Director to assist with feasibility study by maintaining donor spreadsheets, researching and contacting potential interviewees.

Boulder

- Marketing and business development lead for the Visioning, Brands, Experiences group in Boulder- Managed promotional efforts such as event sponsorships, blog posts for Stantec.com, and award entries- Organized new and existing internal marketing resources (project profiles, images, etc) - Collaborated with an international marketing team to maintain and refresh the Stantec brand throughout the company's promotional efforts- Audited and improved internal staff communication efforts including important announcements, surveys- Coordinated and created new content for the Visioning, Brands, Experiences page on Stantec.com- Worked with internal graphic designers to create or update new or existing project sheets, photography, presentations, and other marketing materials- Ambassador for Stantec at industry, community, and public events- Assisted with general office operations and management duties

Boulder, Colorado

- Managed Downtown Boulder Twitter account (follower count of over 21K, 15K at start of position)- Managed Downtown Boulder Instagram account (almost quadrupled follower count from 1,200 when I started to over 4,000 as of Jan 2016)- Created and collected content for bi-weekly Public Newsletter (distribution @ 7,900+ email addresses)- Assisted with Downtown Boulder marketing and events- Designed and published graphics for digital signage located at the Visitor Information Center Kiosk- Coordinated and maintained the Downtown Boulder website and blog (600+ pages)- Generated monthly website, gift card, and social media reports using various tracking tools- Designed & implemented Downtown Boulder geofilter on Snapchat- Point person at Downtown Boulder photo shoots and coordinator of photo inventory- Launched and coordinated a new responsive (mobile friendly) design for the bi-weekly Public Newsletter

Boulder, Colorado

- Developed and managed unique social media marketing strategies for several clients- Composed copy for social media posts, websites, and blogs on a daily basis- Managed and created targeting strategies for several paid Facebook advertising campaigns

- Collected and produced content for the monthly e-newsletter with a 30% open rate- Lead the SCC marketing team in promoting events and activities via social media, the group website, and other media platforms, doubled followers on Facebook- Coordinated the release of embargoed information about the 2014 graduation speaker (Eric Stough, Animation Director at South Park)- Attended meetings once weekly to organize and brainstorm ideas for bringing the Class of 2014 together as a community

- Planned, scheduled, and maintained all social media for CU ASSETT- Worked with a team to create and launch an academic social network to better connect students and staff at CU Boulder- Utilized writing and research skills to establish relevant resources for professors who would like help using technology to teach.

Boulder, Colorado

Sought out new and trending web content and writing about it for the blog, utilized WordPress, StumbleUpon and knowledge of SEO and key terms to increase content visibility on search engines.

Boulder, Colorado

Increased the store's social media following by a variety of methods and doubled the fans on Facebook, created and implemented a comprehensive media plan and weekly social media calendar, planned fashion events and applied knowledge of Adobe Creative Suite to design flyers.

Los Altos, California

Boulder, Colorado

Bachelor Of Science (B.S.) And Bachelor Of Art (B.A.)

Education record