Emily O'Rourke Email & Phone Number

• Oversee content design initiatives, maintaining strict compliance with inclusivity and accessibility guidelines
• Partner with cross-functional teams, including product, technology, marketing, and member services, to maintain a cohesive brand story
• Present product and content design insights to the Executive Leadership Team for strategic alignment
• Guide and support the design team through organizational transitions, fostering team resilience and continuity

Remote

• Oversee content creation for a diverse product portfolio, maintaining consistencywith the company's Design System
• Collaborate with product designers using Figma to develop products that emphasize inclusivity and accessibility for users
• Contribute to the product design process by integrating a cohesive narrative that enhances the user experience.

• Managed a team of content designers, overseeing workflow coordination and ensuring projects adhered to strategic objectives
• Contributed to the creation of a comprehensive design system, enhancing cross-departmental collaboration and user experience
• Co-led establishing and applying accessibility and inclusivity guidelines within the content design processes to uphold industry best practices and compliance standards

Washington D.C. Metro Area

• Contributed to the creation of a comprehensive design system, enhancing cross-departmental collaboration and user experience
• Co-led establishing and applying accessibility and inclusivity guidelines within the content design processes to uphold industry best practices and compliance standards

Remote

• Freelance editorial writer working on a by-project timeline
• Writes information-forward editorial pieces on financial topics ranging from money management to leading a healthy (monetary) lifestyle

Remote

• Freelance editorial writer working on a by-project timeline
• Writes short marketing content for the catalog, as well as longer, information-backed articles for the website's blog on Polynesian culture and traveling insights

Remote

• Pitch and write editorial pieces that are consistent with the brand’s voice and audience
• Interview and correspond with members of the press and well-known experts
• Conduct research on various topics to create educational and compelling articles

Philadelphia, Pennsylvania

• Manages junior copywriters and interns
• Writes, edits, and reviews web, in-store, and catalog copy
• Writes and edits SEO-driven copy
• Acts as a facilitator and leverages the partnerships between design, buying, merchandising, studio, and creative to help create a cohesive, 360-degree experience online
• Ensures the correct grammar and appropriate style are met using professional style guides and Associated Press (AP) Style
• Creates copy actions plans based on assortment, big buys, and new brands

Reston, Virginia

• Managed all back of store operations such as shipments, transfers, inventory, and restock
• Handled delivery of new product and helped merchandise according to seasonal concepts
• Educated team on back of house practices, new trends, styling tips, and standards- Managed customer experience in the fitting rooms through styling, size runs, and educating the customer on fit

Washington D.C. Metro Area

Bachelor'S Degree, Journalism

Activities and Societies: Society of Professional Journalists, Vice President of the Equestrian Club, Dean's List, graduated Magna Cum.

Associate'S Degree, Chemistry, 3.80

Activities and Societies: Pre-pharmaceutical sciences route; left NOVA with an associate's degree in chemistry. Graduated Magna Cum Laude.