Laura Herrera Email & Phone Number

United States

Cottonwood, Arizona, United States

I currently serve as the Marketing & Public Information Specialist for the City of Cottonwood in Cottonwood, AZ and have been in this role since November 2020. In my position I work to…• Implement the marketing vision of the City, Tourism Director, City tourism partners and organizations, and City leadership. • Develop visually appealing and functional graphics; implement design edits to improve content and viewer impact.• Create, maintain, and approve the City’s website and social media content.• Design and create cohesive, consistent, and accurate internal and external collateral materials for City services, programs, events and facilities to be used for print, video, and electronic distribution. • Develop and distribute error-free press releases, e-blast messages, and public service announcements to effectively communicate City information to the community or specific group.• Assist with economic development and tourism projects as they relate to marketing and communication needs and desired outcomes.• Work with City departments to design, compose, and produce various newsletters, reports, brochures, for digital and physical distribution.• Maintain absolute confidentiality of work-related issues and City information when applicable. • Contribute significantly to “Inspiring a Vibrant Community” and furthering the City’s Brand: “The Heart of Arizona Wine Country”.

Flagstaff, Arizona Area

FALA Enrollment Campaign - Worked with the marketing committee to promote the school's Taste of FALA open house events to encourage student enrollment for the 2020-2021 school year - Designed the following marketing materials in InDesign to promote the events: postcard, outdoor banner, flyers, social media campaign graphics, and website bannersTax Credit Campaign - Worked with the marketing committee to encourage the public to donate to the school using their Arizona tax credits - Designed the following marketing materials in InDesign: social media images, website banner, and multi-use graphicsWrote 2 press releases related to student's accomplishments and sent them to various media outletsMaintain necessary communications via email, text message, and phone calls with supervisors

Flagstaff, Arizona, United States

- Developed a public relations campaign proposal to increase visitation and diversity of park visitors- Conducted necessary online research to determine the needs of the client in a situational analysis report- Organized and co-moderated a 10-person focus group to gather insight from target audience using written questionnaires and group discussions- Generated a planning report to complete measurable objectives using a variety of strategies and tactics

Clarkdale, Az

- Perform cash and card transactions at the register quickly and accurately- Followed regulations for proper food preparation- Maintained necessary communication between coworkers and management in both verbal and written forms of contact- Trained new employee to perform all assigned duties

Cottonwood, Az

- Plan art activities for up to 20 youth ages 6-16- Supervise children while participating in art activities- Clean up and organization of materials including paper, markers, beads, strings, etc.

Bachelor'S Degree, Strategic Communication

Dean's List (2016-2020) Lumberjack Scholarship Recipient Graduated with honors: Summa Cum Laude (4.0/4.0 GPA)

High School, 4.08

Activities and Societies: Key Club (Secretary, 12th Grade) Link Crew Leader (Peer Mentor Program, 12th Grade)