Marketing lead for Digital Partnerships in North America

Product marketing and events lead in North America, with a focus on Services and Payments.

Serve as active, “working”, volunteer Board Member of GrassROOTS Community Foundation; a public health and social action organization. We invest in our community members’ collective well-being so that they can use their healthy energy to transform themselves, their families and communities. We fund, support, develop and scale community health and wellness programs for women and girls, particularly those who are impoverished. We also advocate for policies and practices that reduce disparities and foster equity.

Lead Campaign Development team to create integrated B2B campaigns that spotlight the breadth of professional services in Mastercard Data & Services.

Lead Global Product Marketing for Mastercard Cyber & Intelligence and Loyalty Solutions. Lead team of marketing directors & analysts in crafting compelling, differentiated, consumer/customer centric stories for Mastercard products & solutions across the globe.

Appointed to Global Digestive Health Leadership Team to define 3-5 year Gastrointestinal (GI) category strategy. Defined and managed Tums innovation sales P&L including commercialization, research and development.• Led and defined the vision and strategy for Tums, with focus on North America region. Played key role in revamping Tums new product pipeline.• Initiated and accelerated launch of Tums Chewy Bites line, first innovation in five years. Led best in class cross-functional team to achieve on time ship and strong omni-channel activation.• Developed and executed TV and digital content for Tums Pizza, Bacon and Curly Fries Food Fight campaign.

Brand Director (August - November 2015)Promoted to Brand Director after orchestrating successful turnaround after 7 year decline of $400 Million Smokers' Health Portfolio. Delivered accelerating double digit growth of Nicorette & NicoDerm CQ. Assumed majority of responsibilities & accountabilities previously held by the Director. Managed 4 direct reports. Senior Brand Manager, Nicorette & NicoDerm CQ Brands (August 2014 - September 2015) U.S. Marketing Lead for Nicorette & NicoDerm CQ Brands (largest business in GSK Consumer Healthcare). Successfully delivered 10+ point turnaround on portfolio by conceptualizing & launching new TV & "What's Your Why" digital campaign grounded in consumer insight. Responsible for Nicorette Gum, Nicorette Lozenges & NicoDerm CQ Patch Stop Smoking Aids. Lead 4 direct reports.Senior Brand Manager, NicoDerm CQ & Store Brand (February 2013 - August 2014)Responsible for rebuilding NicoDerm CQ as a category defining brand in Smoking Cessation Category. Lead Store Brand strategy of Smoking Cessation Portfolio including Patch, Gum & Lozenge. Manage two direct reports.

Senior Brand Manager, Lipcare Category (September 2011 - January 2013)Promoted to manage U.S. local market P&L while integrating Abreva into newly formed global Skin Health Category. Liaised with Global Vice President to embed Abreva best practices around world. Delivered strong growth in sales (+8%) and share (+3 pts). Managed expanded team of three direct reports to drive Abreva to the Fastest Growing Brand in GSK-CH North America.Brand Manager, Areva (August 2008 - August 2011)Nearly doubled sales and grew profit and share (+5 pts) in three years despite reduced budget. Managed P&L and one direct report.• Revitalized brand awareness by creating two top quartile, insight rich, advertising campaigns.• Pioneered first Shopper Marketing campaign, “Medicine Not Myth” (MNM). Sustained campaign for three years, driving increased sales between 15-40% each season. Integrated across TV, digital, promotions and medical marketing. Won Best Shopper Connection Global Edge Award. Learnings adapted globally as best practice.• Broke down silos and increased efficiency by sharing U.S. best practices that were adapted by Canada in TV advertising & shopper marketing campaign. Canada’s sales accelerated, growing +15% annually.• Orchestrated several “first-of-its-kind” digital program in GSK history including Advanced/Interactive TV, mobile website and syndicated consumer ratings and reviews.

Promoted to originate multifaceted approaches to improve brand performance. BC Headache Powders, Brand Manager (2008)Led cross-functional launch team for BC Cherry, a flavored analgesic powder platform to accelerate new user trial. Developed launch activation including radio, sports marketing and merchandising. Effectively managed internal stakeholders through launch cancellation. GI Portfolio, Brand Manager (2007)Created marketing plan to stabilize declining portfolio of Gaviscon, Phazyme and Tagamet. Launched Gaviscon line extension as PPI concomitant after identifying niche segment. Developed and validated product concept and resourcefully identified in-house formulation. Convinced management to invest in launch. Generated $5 million incremental sales.

Recruited to bring marketing fundamentals to recently acquired Block Drug brands. Developed highest scoring “Beano is Different” platform, increasing sales by +15%. Contemporized Beano package graphics to differentiate brand as gas prevention.

Expanded K-Y beyond lubricant equity to intimacy enhancement. Spearheaded development and launch of K-Y Touch Massage line which drove significant sales growth. Formulated creative research plan to gather insights, selected name, structure and graphics to differentiate from base while maintaining equity.

Corporate leadership program consisting of three annual rotations through human resources, new business development and marketing.

INROADS summer intern with expanded part-time year-round assignment. Rotations following departments: Consumer Promotions, Marketing Analysis and Multicultural Marketing.