I bring a unique perspective to my work, informed by my diverse experiences and cultural background. Born in Singapore, raised in Melbourne, and now living in Montréal, I’ve had the privilege of working with startups, mid-sized organizations, and large corporations.Whether it’s refining user engagement strategies or aligning business objectives with user needs, I’m all about collaborative problem-solving. To keep my skills sharp and stay at the forefront of innovation, I regularly take on side gigs, which allow me to explore new challenges and hone my craft.

Predominantly working with Stake brand

Now acquired by Sportsbet

Now acquired by Playup

* Working with colleagues to devise an advertising campaign that meets the client's brief and budget* Brief media, creative and research staff, and assisting with the formulation of marketing strategies* Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively* Presenting creative work to clients for approval or modification* Managing campaign costs and invoicing clients* Undertaking administrative tasks

* Researching and construction of Branding elements; Logo, Colour Palettes & Typography.* Creation and assistance of Proposal, Scope and Wireframe documents to the Producer team.* Construction of Document Templates in assistance to the Producer team.* Contributing to brainstorming & design concepts alongside Producer team.* Design, construction and implementation of Website Landing Pages.* Editing the styling and content of Websites.* Iconography Production for Apps and creation of Icon Fonts.* Construction of Promotional content for the Apple App Store and Google Play store.

* UI/ UX Design for iOS, and Android apps* Wireframing and Developing client briefs * Project Manage Developers to meet customer brief* Arrange and participate in internal and external client debriefs* Providing Social Media content and strategy* Present new products and services to enhance existing relationships* Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives* Design Marketing and Advertising material for business and clients

Concept design for large scale print documentsCreative solutions for on‐line & print campaignsLogo, stationery and print designConcept development for cross media promotions.

Reservations Officer & Graphic Communications Assistance.Developed brand strategy.Organizing venue booking and reservation of guests.Assistant to General Manager (overnights) for 3 of London's largest hostels.Training new employees on reservation desk and computer software functions.

Optimizing advertising with key focus on branding standards.Typesetting multi-page documents.Sourcing Print-Ready Material & Colour Matching.Fast Pace Turnaround Jobs.Photo-retouching for high end Melbourne Model Agencies.Setting up Signage fo Large Format Printer.