Michael Song Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Leading the marketing team in promoting Discover Canada Tours(DCT) and all its affiliate brands’ diverse products and services; focusing on strategy & structure development, proposal development, project management, and budgeting. In addition, supporting DCT’s affiliated companies, UNIGLOBE Specialty Travel & U First Events with marketing solutions.

Vancouver, British Columbia, Canada

Assisting the CEO and General Manager in developing various high-level B2B proposals and related marketing projects.

Vancouver, British Columbia, Canada

Responsibilities include developing branding and communications strategies and systems; planning, coordination and production of campaigns, marketing collateral, proposals and advertising for London Pacific(LP); liaising with sales, media, partners and suppliers; assisting the management in talent acquisition, and facilitating onboarding and marketing training.In addition, project managing LP’s affiliated company - Greenwood Properties’ residential development project and its sales & marketing activities: digital marketing, advertising, social media & communication campaigns and open house events. + Marketing and communications: Commercial & Residential Real Estate+ Proposal development & Communications design + Brand & advertising strategies + Website management, SEO and development+ Graphic design & photography+ Social media management & social advertising+ Print production management

Vancouver, Canada Area

Responsibilities included planning, coordination and production of campaigns, marketing collateral, and advertising activities for London Pacific(LP), a commercial real estate brokerage that specializes in land assembly and sales. In addition, project manages LP’s affiliated company - Greenwood Properties Ltd’s residential development projects, leading its digital marketing, advertising, social media & communication campaigns. Liaised with departments, media, partners and suppliers.

Vancouver, Canada Area

Working as a freelance artist on projects including graphic design, print production, and web design, as well as portraits and commercial shoots. Provided photographs to Tourism Vancouver for its image gallery, website and publications.+ Design, branding and digital arts+ Image editing and manipulation+ Portrait, lifestyle and event photography

Vancouver, Canada Area

Reported to the President and Marketing Director. Responsibilities included planning, coordination and production of campaigns, marketing collateral, promotion events, and advertising activities for LaSalle College Vancouver, The Art Institute of Vancouver and CSLI - Canadian as a Second Language Institute. Liaised with departments, media, partners and suppliers. MARKETING & COMMUNICATIONS+ Supervised brand standards and art direction+ Branding strategy development+ Advertising and media coordination + E-mail marketing management+ Website content management & SEO optimization+ Marketing campaign planning, budgeting and management+ Digital marketing, market research and analysis+ Copywriting for the website, blog (news & event), social media and e-blasts+ Managed four website rebranding & redesign projectsSOCIAL MEDIA+ Cross-platform campaign planning (Facebook, Instagram, Twitter, blog and e-newsletter)+ Social marketing strategy development+ Content creation and curation+ Social advertising planning and management+ Proven success: Increased the followers on Facebook from 8,000 to 14,000 over the course of seven months, and online inquiries by 40%DESIGN, PRODUCTION & PHOTOGRAPHY+ Marketing material creation (digital & conventional)+ Production management (digital & print) & quality assurance+ Imagery asset creation (photo & video) and editing+ Photo & video shoot planning and coordination+ Oversaw art direction & visual communication, mentored graphic designers.EVENT PLANNING & MANAGEMENT+ Recruitment and brand awareness events+ Industry and community outreach

Vancouver, Canada Area

Reported to the Director. Responsibilities included developing online marketing campaigns and strategies, as well as supervising brand standards, social media, corporate website and marketing material. Additionally, tasked with researching and implementing new online marketing trends and tools.+ Planned and executed digital marketing campaigns involving the website, social media, e-newsletter and online advertising+ Monitored website traffic and analyzed SEO performance. + Led the redesign and rebranding project of the corporate website, optimizing its visual communication and SEO.+ Assisted the Director in developing online marketing strategies, marketing proposals, and budget reports. + Facilitated employee training on new technologies to improve communication and enhance productivity.+ Managed public relations with international partners and clients.+ Copywriting for social media, websites, blog posts, and e-newsletter in both English and Mandarin.

Reported to the Director. Responsibilities included coordinating all traditional and online marketing campaigns, developing digital initiatives and strategies, and creating marketing material in English, Spanish, Portuguese, Japanese, Chinese and Korean. Additionally, provided added insight to the sales team and liaised with media, partners and students.+ Graphic design, photography+ Redesigned the corporate logo and entire branding in 2009 to reflect its evolved brand image and identity. Developed a brand style guide.+ Maintained and updated the website with SEO strategies, implemented landing pages for online marketing campaigns+ Social media management: community building and moderation, content creation, social strategy development, and campaign planning. Managed brand ambassadors’ onboarding and training.+ Print production management, quality control and budgeting.+ Proven success 1: Nearly quadrupled CSLI’s Facebook followers from 6,000 to 23,000 in a twelve-month period+ Proven success 2: Led multiple digital campaigns that increased the registration of Mandarin-speaking clients by 50%, Spanish-speaking clients by 15%, and online bookings and inquiries by 33%+ Copywriting in both English and Mandarin

Vancouver, Canada Area

+ Assisted the marketing team with graphic design, videography and event planning+ Supported the sales team in communicating with Mandarin speaking agents and students, including translation.

Taiwan

Product lines: 1. Man-Q men’s care and hair product 2. Candy House cosmetics. Responsibilities included branding, and graphic design, packaging design, project management, proposal writing, advertising, and product development, as well as quality assurance on press checks of all print production.

Worked as a fine art Instructor for adults and children art programs.

Bachelor Of Arts, Commercial Design

Activities and Societies: Honors designation in English | Winner of 2001 China Times Young Creative Awards - Asia Pacific | Swimming.

Continuing Study Summer Program, Fine Art

Certification, Social Marketing