In this role, I am responsible for overseeing all aspects of our digital marketing strategy, including the creation and execution of targeted advertising campaigns, search engine optimization (SEO), and website maintenance.Responsibilities:- Plan, create, and execute targeted advertising campaigns across platforms such as Facebook, Google Ads with a focus on driving traffic and conversions.- Conduct keyword research and implement on-page and off-page SEO strategies to improve our website's search engine rankings and organic traffic.- Manage our ecommerce website, including the implementation of updates and maintenance of the site's functionality.- Analyze website traffic and performance data to identify areas for improvement and implement optimization strategies.- Collaborate with cross-functional teams, including creative and product teams, to ensure alignment of marketing campaigns with brand objectives.- Stay up-to-date with the latest digital marketing trends and industry developments to maintain a competitive edge.

As a digital marketing executive, I was responsible for:Social media management: Creating, curating, and publishing engaging content on social media platforms like Facebook, Twitter, Instagram, and LinkedIn. Responsible for managing the social media accounts of the company, interacting with customers, and tracking the social media metrics.Graphic design: Creating visually appealing graphics for social media campaigns, and website banners. I was having a good understanding of the latest design trends and tools like Canva, Adobe Photoshop, and Illustrator.Keyword research: Identifying the right keywords to target for SEO and PPC campaigns. Have a good understanding of Google Analytics, Google Search Console, and other keyword research tools.Landing page optimization: Designing high-converting landing pages that are optimized for SEO and user experience. Good understanding of HTML, CSS, and web design best practices.SEO optimization: Implementing on-page and off-page SEO tactics to improve the search engine rankings of the company's website. Have a good understanding of keyword research, on-page optimization, link building, and content marketing.Paid advertising: Setting up and managing PPC campaigns on Google AdWords, Facebook Ads, and other platforms to generate leads and conversions. I was having a good understanding of conversion tracking, bidding strategies, and ad copywriting.Analytics and reporting: Analyzing the performance of various marketing channels using tools like Google Analytics and creating reports in Google Data Studio to track the company's marketing metrics.

Social media management: Assisting in the creation and curation of social media content, scheduling posts, and monitoring social media channels for engagement and feedback. Content creation: Writing blog posts, creating videos, designing graphics, and other types of content to be used in marketing campaigns. Content planning and strategy development.Search engine optimization (SEO): Conducting keyword research, optimizing website pages for search engines, and building backlinks to improve the website's search engine rankings. Assisted in monitoring and reporting on SEO performance.Pay-per-click (PPC) advertising: Assisting in the creation and management of PPC campaigns on platforms like Google Ads and Facebook Ads. Helped with keyword research, ad copywriting, and bid management.

In this role I was responsible for:Designing API endpoints: Defined the endpoints or URLs that the API will use to receive requests and send responses. These endpoints were well-designed to ensure the API is easy to use and understand.Choosing a web framework: Python has several web frameworks like Flask, Django, Pyramid, etc. that can be used to build web applications. I have used the Django REST framework that is best suited to our requirements and supports the features that we needed in our API.