Prateek R. Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Thunder Bay, Ontario, Canada

• Successfully revamped the brand strategy and IMC across all marketing and media platforms to help establish a cohesive brand identity and improve brand recall.
• Achieved a +55% increase in the web-traffic and -65% decrease in drop-off rate within 2 months of joining. Utilized Google Ads to leverage rich 1P data for improved targeting and reach.
• Developed and delivered engaging copy for editorials, newsletters, emails, and social media content, resulting in a 20% MoM increase in engagement rate.
• Reinstated inter-company workflows and processes to reduce customer query response time from 36 hours to 24 hrs. This resulted in a +70% and +15% increase in customer service rating and customer retention, QoQ.
• Collaborated with Confederation College administration team, the Student Union of Confederation College (SUCCI), and the City Council of Thunder Bay to create and execute multiple awareness campaigns aimed at social.
• Recognized for quick decision-making, analytical outlook, result-oriented nature, and leadership. Commended by the company’s General Manager quoting “best Residence Services Marketer we have ever had” on multiple.

India

• Launched a well-received new product line which generated $800K in the first year.
• Developed and implemented go-to-market strategies that included the 4Ps of marketing and were driven by the in-depth market, consumer, and trend analysis.
• Led the sell-in process with key retailers, presented the brand and product lines, and negotiated terms and pricing. This resulted in the brand's successful launch across 50+ locations across New Delhi.
• Achieved a +7% QoQ increase in average sales per store by monitoring sell-thru performance at retail and developed innovative-consumer-centric strategies to drive sales and improve in-store execution.
• Oversaw content creation for promotional initiatives and product launches to be leveraged across channels like retail, web, paid media, and newsroom.
• Managed and motivated cross-functional teams to drive innovation and adopt data and consumer-centric approaches to maximize reach and coverage in key markets and demographics.

Glasgow, Scotland, United Kingdom

• Led a high-performing and engaging team of 10 marketing specialists, designers, copywriters, and creatives. Managed a complex portfolio of businesses operating in a multicultural-global environment.
• Developed and managed multiple cross-channel campaigns. Proven experience working with external teams, including PR, Media, and Creative Agencies, to help drive awareness and engagement, and build loyalty for clients’.
• Developed marketing strategies by identifying business opportunities and using data (internal and external) to make strategic decisions on brand and product positioning.
• Managed IMC, brand planning, promotions, pricing strategy, and marketing budgets to maximize sales and profit goals.
• Directed the creative vision for commercial media production and briefed client-agency partners to ensure cohesiveness and effectiveness of marketing message.

Glasgow, Scotland, United Kingdom

• Managing a kitchen team of 20-25 people every day.
• Managing inventory, stock cycles, and making sure all shop floor protocols are being followed.
• Training 4-5 new hires every month.
• In customer-facing shifts, provide the best possible customer service experience to 150-200 patrons per shift while following the company code of conduct.

Glasgow, Scotland, United Kingdom

• Leveraged academic knowledge in IMC, digital and traditional marketing media, and marketing strategy to develop and deliver a successful cause marketing campaign to tackle the issue of loneliness among the elderly and.
• Led a team of 7 brilliant academic minds and pitched a campaign at the Campaign To End Loneliness Summit hosted in Edinburgh to a panel of 30+ individuals from the Scottish Government, the National Health Service.
• The campaign saw fruition across multiple public health initiatives and received widespread praise.

New Delhi, India

• Successfully identified the needs of multiple clients; Offered creative solutions such as A/V campaigns, creative copy, and digital asset creation for web, print, and outdoor advertisement placements; Acquired clients.
• Applied artistic knowledge and problem-solving attitude to aid multiple commercial productions in high-pressure situations. Designed livery, brochures, posters, signage, logos, mock-ups, and posts for socials using.

Postgraduate, Digital Marketing & Analytics, 3.95 Gpa

Activities and Societies: • Marketing & Events Panel Member - Student Union of Confederation College Inc (SUCCI) • Awarded the IEC Student.

Msc, International Marketing, A

Activities and Societies: UHatch - University Entrepreneurship Hub Member • 1st Place: Marketing2Win Competition for strategically.

Bachelor Of Technology - Btech, Mechanical And Automation Engineering

Activities and Societies: FormulaStudent • Achieved academic and career success as a mechanical engineer. • Successfully worked in varying.