An experienced professional who successfully bridges the gap between business and IT. My belief is that technology is changing so quickly it's difficult to keep up to date with the latest trends and see where the real opportunities are. Conversely businesses are sometimes too focused on the present and can be slow to adapt to change or invest in new technology.This presents an opportunity for people with the vision and foresight to deliver solutions that add value to businesses. Right now the biggest opportunity to deliver growth and lasting value within business is in mobile. Big corporations and national organisations have already seen this trend and are investing heavily in mobile. Companies like Google has openly stated their 'mobile first' strategy is fundamental in today's economy. From my experience the biggest benefit comes when you integrate this channel with other marketing channels like social media or even traditional print advertising.The way in which mobile is changing consumer behavior is unparalleled and is being seen through the rise of the smart phone, and is evidenced through the dominance of companies like Apple and Samsung globallyMy goal is to help individuals and organisations benefit from these dramatic shifts through a solid understanding of business needs and market dynamics.Specialties: Business consulting, digital marketing, mobile marketing, social media management, mobile messaging, mobile payment, mobile cashback, performance management, account management, process re-engineering, business analysis and location intelligence.