Itzi Lopez Email & Phone Number

Digital marketing specialist who manages accounts across various platforms, including Google, Microsoft, and social media channels such as Meta, Pinterest, and LinkedIn. My expertise lies in account setup, strategy development, organization, and management.In my daily operations, I utilize reporting, analytics, and trend tools to optimize campaigns and ensure their success. My responsibilities include campaign setup (keyword development, audience development, ad copy creation & testing, creative testing, account setup, bid and budget management), tactical execution, and campaign audits.To ensure the effectiveness of our marketing efforts, I prioritize tasks and focus on delivering the most important objectives. I diligently track and report on campaign results on a daily basis and participate in weekly client calls. Additionally, I conduct quarterly business reviews and end-of-year analyses to provide comprehensive performance insights.As a skilled communicator, I am capable of engaging with various client personality profiles and roles, from marketing managers to C-level executives. Furthermore, I support my team's leadership in new business audits, pitches, and RFPs to help secure new clients.

Greater San Diego Area

The leader in Internet Marketing Solutions for medical, dental and legal fields.Innovative and dynamic; blazing trails in our industry.A positive and energetic environment in which to grow.Passionate about helping our clients succeed.Job Duties:Research, define, develop & implement comprehensive Local SEO strategy for all active SEO - - clients.- Identification, creation, modification, verification, and management of all citation sources for a given property or entity.- Keyword & strategy development- Continuous digital knowledge management efforts include, but are not limited to:- Improving brand awareness- Obtain control and maintain client’s requested budget. Daily optimize budget to ensure best use of funds. Monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other key account metrics- Conducting routine reporting and testing of online data to outline the most lucrative strategy for client. Routinely creating & delivering reporting to both internal team & client.- A/B testing (Test of current ad copy, working closely with content department to develop creative & captivating ad copy.)- Month over Month change reporting.- Test of all functions & features provided in used venues- Performance analysis & optimization- Audience Segmentation- Conduct complete build & administration of paid media accounts, campaigns & strategy.- Conduct management of display network placement lists on AdWords and through other advertising venues.- Identify & take opportunities to increase traffic, rank & relevance of the business and revenue opportunities. Promote organic search across different devices such as mobile & desktop.- Manage curated SEO strategy/program to ensure maximum online visibility- Team support across all departments

Carlsbad, Ca

ReviewBoost.com is an online reputation management (ORM) company that promotes the positive reviews and feedback for our clients through search engines like Google. We work with businesses nationwide to survey their customers and collect honest feedback in the form of a review, and Social Media management. • Updating and managing over 100 of clients' social media accounts simultaneously from various industries• Familiar with social media management platforms such as Hootsuite and Buffer• Familiar with Instagram, Facebook, Twitter, Youtube, Tumblr, Pinterest, Wordpress• Track content for each client on various sites. • Keeping track of tasks & troubleshoot for clients via company's CRM software, updating CRM daily*Awarded employee of the year and voted "Most committed to Reviewboost" for 2018

San Marcos

• Source and identify skilled candidates. • In-depth screenings for technical skill match• Coordinate multiple Hiring Management’s schedules• Constant communication and follow-ups• Provide a professional and positive onboarding experience• Liaison between candidates and Higher Management• Network with new talent. Investigated new recruiting strategies• Investigated new recruiting strategies• Created and track analytics of job postings• Decreased interview and on-boarding lag time by providing quality candidates and maximizing results • Named Top Recruiter

Escondido

• Create daily lesson plans• Foster a safe and creative learning environment for children• Monitor and track children’s growth and development• Train and assist new teacher aides• Extensive data entry, maintain confidential and legal documents, review audits

Carlsbad, Ca

• Photographed VIP guest, children and character family portraits• Train new associates in customer service and upselling• Delivered outstanding customer service in a fast-paced environment• Sold and educated customers on a variety of products and services

San Marcos Ca

Trained new employees through coaching and providing feedback,Shift Leader,Resolved escalated customer complaints, Delivered outstanding customer in a fast-pace high volume store

Bachelor’S Degree, Mass Communication/Media Studies, 3.6 Gpa

Activities and Societies: Dean's List 3/4 Semesters- Mass Media and Technology - Social Media - Public Relations - Marketing.

Associate’S Degree, Liberal Arts And Sciences, General Studies And Humanities, 3.2 Gpa