Kelli Roberts Email & Phone Number

• Lead and direct client communications and facilitate weekly status calls with cross-function team
• Facilitated budget planning and tracking, draft media forecast and evaluate performance against primary KPI’s
• Create detailed media forecasts based on client needs and market trends, advising clients on optimal media placements to reach their target audience effectively
• Continuously adjust media strategies based on campaign performance and evolving client objectives
• Focus on building long-term relationships by consistently delivering value, anticipating client needs, and offering innovative solutions
• Proactively identify opportunities to upsell additional services or expand project scopes to support client growth

Charlotte, North Carolina, United States

• Collaborate with cross-functional teams to align strategies and ensure seamless execution
• Conduct market research and competitor analysis to identify industry trends, and opportunities
• Prepare campaign reports and presentations to communicate progress, results, and recommendations to clients and internal stakeholders

Remote

• Assist in the creation of weekly/monthly client reports using different web analytics tools and insights
• Support paid media team members on developing and implementing internal client deliverables
• Gain experience across paid search, paid social, paid shopping, programmatic, display, and seo platforms

Remote

• Manages day-to-day operations on social media channels; ie: Instagram, Facebook, Twitter
• Recommends and executes strategic use of paid social media
• Creates and maintains an annual social media content calendar
• Tracks, monitors and reports on data across all Chi Upsilon Sigma (7evens) social media platforms
• Helps achieve strategic priorities related to social media engagement and audience growth
• Showcase our philanthropic activities and accomplishments

Lawrence, New Jersey, United States

• Created detailed planning and organization of each event
• Relayed messages regarding event between chapter and relevant organization(s) as point of contact
• Created summary of event and distributed to the chapter at weekly meetings
• Booked rooms for meetings, programs, and events

• Planned and scheduled community service events for the chapter
• Set a community service goal each semester and recorded service hours earned by the chapter and its individual members
• Recorded service hours on annual report and relayed report to the office of Greek life, along with other relevant parties
• Contacted different non-profit organizations in order to coordinate community services
• Led fund raisers to donate proceeds towards our national philanthropy and chapter philanthropy

• Ensured the execution of day to day operations
• Assigned responsibilities to each position
• Developed functional roles to make positions have an easier workload and be more efficient
• Email correspondence
• Led meetings biweekly

Charlotte, North Carolina, United States

• Presented and demonstrated the value of products and services to prospective buyers
• Network directly with clients and prospects, to understand individual client/project needs, recommend communication assets, products or services that maximize ROI
• Recommendations were based on extensive research conducted on both client/competitor differentiation and industry trends

• Designed and implemented high-impact social media campaigns across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok, resulting in a 40% increase in engagement and a 25% growth in followers within.
• Developed, curated, and scheduled compelling content that resonated with the target audience, driving a 50% increase in website traffic from social media channels
• Utilized tools such as Google Analytics, Hootsuite, and Sprout Social to monitor campaign performance and generate detailed reports, enabling data-driven decisions and continuous improvement of social media strategies
• Fostered strong relationships with followers by responding to comments and messages promptly, increasing customer satisfaction rates by 30%
• Worked closely with the marketing team to align social media efforts with broader marketing objectives, resulting in a cohesive brand message and improved campaign effectiveness
• Managed social media advertising budgets, optimized ad performance through A/B testing, and achieved a 35% reduction in cost per acquisition (CPA)

Greater New York City Area

• Executed targeted social media campaigns that led to a 20% increase in lead generation
• Assisted with streamlining company social media accounts, ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities
• Booked talent for online and / or physical events and assisted in organizing events
• Created a comprehensive content calendar that improved posting consistency and relevance, resulting in a 15% boost in engagement
• Managed Instagram page, added 3 new posts 7 days per week, including for upcoming events, while also promptly interacted with Instagram followers; increased followers from 6,000 to 8,000
• Managed website, updating events and top stories on a daily timely basis

• Content Coordination: Curated and coordinated engaging content for a Sunday afternoon radio show, ensuring programming was aligned with audience interests and station goals
• Playlist Creation: Developed and organized playlists for the assigned time slot, selecting music and other audio segments to create a cohesive listening experience
• Audio Editing: Used legacy audio editing technology to prepare and enhance broadcast segments, ensuring smooth transitions and quality audio for a professional final product
• Show Preparation: Prepared all playlists and content in advance to ensure seamless execution during live broadcasts, managing time constraints and technical requirements
• Board Operation: Operated the soundboard during live broadcasts, adjusting levels and managing technical controls for optimal sound quality
• On-Air Announcements: Occasionally made brief, live announcements to engage listeners and maintain flow, demonstrating adaptability and confidence in a live broadcast setting

Lawrence, New Jersey, United States

• Welcomed Guests & Participants: Greeted and interacted with attendees and performers, ensuring a friendly and inclusive environment that encouraged participation and engagement
• Coordinated Event Logistics: Managed the event schedule by allocating time slots for each participant, ensuring that everyone had a fair opportunity to perform while keeping the event running smoothly and on time
• Managed Refreshments: Oversaw snack preparation and ensured that refreshments were readily available for guests throughout the event, maintaining a welcoming and comfortable atmosphere
• Promoted the Event: Utilized social media platforms and designed eye-catching flyers to advertise Open Mic Night, driving attendance and raising awareness among the student body
• Fostered Community Engagement: Created a positive and supportive atmosphere that encouraged students from all backgrounds to showcase their talents, contributing to the event’s success and growing popularity
• Handled Event Setup & Cleanup: Assisted in the setup of equipment, seating arrangements, and overall event space, ensuring a seamless experience from start to finish. Also took responsibility for post-event cleanup

NJ

• Conducted Program Research: Gathered relevant information and insights to support program content, ensuring alignment with audience interests and trends
• Developed and Executed Social Media Campaigns: Promoted radio station events and programs across social media platforms to increase visibility and engagement
• Enhanced Facebook Page Engagement: Created and scheduled weekly promotional posts to build anticipation for upcoming events, growing follower interaction and audience reach

Greater Philadelphia Area

• Conducted Program Research & Website Updates: Researched content to support programming, ensuring consistent on-air and online messaging for the station's brand
• Supported Production Team: Assisted with time management, scheduling, and recording of transmissions to maintain smooth program flow
• Hosted Weekly Radio Program: Led a 30-60 minute segment covering current trends in hip-hop and movies, recognized for delivering engaging and informative content
• Prepared Content & Scripts: Arranged each broadcast through topic research, fact-checking, and creating detailed scripts or show outlines
• Managed Music & Interview Logistics: Compiled song lists, coordinated personal interviews, operated the control board, and maintained accurate programming logs
• Enhanced Social Media Presence: Improved the station’s Twitter, Instagram, and Facebook accounts, boosting audience engagement and visibility

Bachelor'S Degree, Radio, Television, And Digital Communication

Activities and Societies: Chi Upsilon Sigma

High School

Bachelor'S Degree, Radio And Television