Iva Blazina Vukelja Email and Phone Number
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Software industry professional, data driven pragmatic leader with proven track record in end to end product and service delivery. Experienced in building products and services in B2B in areas of cloud, storage, backup, security, compliance, virtualization, classification and content filtering, file systems, content management. MBA with technical depth. • Data driven product management. From market analysis to ongoing KPI management, I rely on data, establishing feedback mechanisms ranging from feature fit/adoption, through profitability measures, GTM metrics to market analytics.• Cloud. Extensive cloud experience across all aspects of the market, service, technology, SAAS pricing, P&L and business model. • Pricing. Experienced pricing professional. In the cloud, innovation is in the business model and pricing/packaging as much as it is in the technology. • Usability. Passionate about bringing complex technologies to users in a simple, easy to use way.• B2B enterprise applications. Deep understanding of enterprise products, selling to enterprise IT/security, buying process, selling strategies, adoption lifecycles, ecosystems in place.• Strategic portfolio management, with focus on maximizing customer life time value through win/seed/xsell plays.• Partnerships. Experienced in full gamut ranging white label OEMs, through product integrations to marketplace and ecosystem management.• Full lifecycle. Managed products through new product introduction, fast growth, low customer satisfaction and product quality issues, end of sale/end of life. • People. Known for building high functioning teams geared to achieve stretch goals. Passionate about helping people grow.
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Vp Of Product Management, Duo And Zero TrustDuo SecurityBoston, Ma, Us -
Vp Product Management, Duo And Zero TrustDuo Security Mar 2021 - PresentAnn Arbor, Mi, Us -
Director Of Product ManagementCisco Jul 2017 - Mar 2021San Jose, Ca, Us• Established the Firestarter program, chartered as part of business unit to help improve tactical revenue. Built the team and the program itself, with focus on helping sales close more deals and manage their escalations, while at the same time absorbing the impact for the BU and shielding product teams from thrashing and volatility. Over 2 years, team brought in $130m of revenue, vastly improved sales confidence and engagement, prioritized and delivered ~20,000 points in sales critical features into the product, while at the same time establishing unprecedented level of visibility into problem areas. Resulted in products return to growth, with revenue growing 20%+ YoY on a $1B product.• Prior to that, ran product management for Firewall management software, across 2 product generations. Ran a user base transition strategy, supported by deep telemetry, roadmap, partnerships and close collaboration with the sales. Challenge to solve was how to execute the transition without losing customers. Improved retention rate from low 50s to high 60s. Powered by disparate business data collected and analyzed using Snowflake, Tableau, Excel, and turned into a business tool. -
Director Of Product ManagementAlpha Project Cdo Dec 2015 - Jun 2017CDO was an internal alpha project, managed as a startup independently of Cisco but responsible to Cisco BoD comprised of SBG execs. The goal was to build cloud-based firewall management platform. I was responsible for product management, I joined at the time where technology was fairly developed and now needed productizing. I developed and ran NPI for SAAS product aimed at policy management of Cisco security products. Sharpened and detailed product definition, developed feature prioritization, customer design partnership, pricing strategies, analyst outreach, messaging, positioning and sales plays within our route to market. Stepped in hands on, grew the team with the product. Resulted in successful exit.
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Senior Director Product Management, Cloud ProductsTerremark May 2012 - Dec 2015Basking Ridge, Nj, Us• Owned of all current production Cloud products, including compute, storage, backup, DR; overall ~$300m ARR. Drove cost reduction through automation, process simplification and portfolio simplification.• Responsible for product management of Verizon Cloud next generation cloud product from deep pre-market for a year and a half, through controlled launch and NPI, to $4m ARR.• Cloud services distributed across 4 global regions, in owned and outsourced datacenters • Developed and managed to the business plan including P&L, market battle strategy, financial planning, packaging and pricing, feature differentiation strategy as well as backlog management, working with engineering, oss, bss, legal, marketing, sales teams to deliver Verizon Cloud product. • Managed Alpha, Private Beta, Public Beta stages of early customer exposure, evolving into a commercially ready product; Managing complex portfolio merge strategy of rationalization with focus on revenue retention, growth enablement and cost reduction. • Sales enablement materials, large scale training, specialists support, deal support; partnering with marketing and sales/sales engineering on it • Responsible for building out partner ecosystem and Verizon Cloud Marketplace, from business model, commercial terms, legal framework, vendor solicitation, negotiations. -
Director, Product ManagementRsa, The Security Division Of Emc Jul 2010 - May 2012Burlington, Massachusetts, Us• Owning product management for the RSA SIEM product (overall ~ $130m topline), as well as User Interaction Design team (UXD). Ran product through a year of quality turnaround with hands on management of customer retention, keeping revenue flat through careful calibration of red/yellow/green use cases for selling and deep partnership with sales and support.• In charge of leading the cross functional business management teams, responsible for products strategy, roadmaps, releases, industry relevant partnerships, external engagements. • Led channel and MSSP enablement project, brokered partnerships across internal org to make it possible, opening up significant new business • Developed and executed on strategy to maximize cross sell between products with adjacencies, operationalized the sales model as well as backend product, influenced double digit revenue in first year -
Sr Mgr, Product ManagementRsa, The Security Division Of Emc Sep 2008 - Aug 2010Burlington, Massachusetts, Us• Owned product management for the RSA DLP product suite serving B2B market as well as an SDK product. Increased profitability 10x and topline 30x. • Responsible for product strategy in yearly cycles, roadmaps, releases, industry relevant partnerships, external engagements. • Drove definition for all releases during the period (PRD ownership). • Executed on big name partnerships (Cisco, MS) thru multi year programs • Established a program for ‘tier 2’ partners and increased win rate through solution completers. • Took the product to international markets with phased plan for optimizing engagement in new markets -
Principal Product ManagerRsa, The Security Division Of Emc Aug 2007 - Sep 2008Burlington, Massachusetts, Us -
Software Development ManagerEmc 2005 - 2007Round Rock, Texas, Us -
Project LeadEmc 2003 - 2005Round Rock, Texas, Us -
Technical LeadEmc 2002 - 2003Round Rock, Texas, Us -
Principal Software EngineerEmc 1999 - 2002Round Rock, Texas, Us -
Software EngineerHermes Softlab 1997 - 1999Ljubljana, Si, Si -
Co-OpResult 1994 - 1997Stockholm, Se
Iva Blazina Vukelja Skills
Iva Blazina Vukelja Education Details
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Northeastern UniversityMba -
University Of LjubljanaComputer Science
Frequently Asked Questions about Iva Blazina Vukelja
What company does Iva Blazina Vukelja work for?
Iva Blazina Vukelja works for Duo Security
What is Iva Blazina Vukelja's role at the current company?
Iva Blazina Vukelja's current role is VP of Product Management, Duo and Zero Trust.
What is Iva Blazina Vukelja's email address?
Iva Blazina Vukelja's email address is iv****@****sco.com
What is Iva Blazina Vukelja's direct phone number?
Iva Blazina Vukelja's direct phone number is +161760*****
What schools did Iva Blazina Vukelja attend?
Iva Blazina Vukelja attended Northeastern University, University Of Ljubljana.
What skills is Iva Blazina Vukelja known for?
Iva Blazina Vukelja has skills like Cloud Computing, Saas, Product Management, Agile Methodologies, Enterprise Software, Software Engineering, Go To Market Strategy, Solution Architecture, Integration, Distributed Systems, Project Management, Software Development.
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