Applying competence in customer-centric product development to create innovative tech solutions for two companies:1. Sonio - SaaS Scale-Up: Identity orchestration platform designed to streamline and simplify the identity management complexities and verification process. Operating in Europe and Asia, used by companies in finance, hospitality and gaming industries: Tipico, Daznbet, Finductive, Tink, Novibet, Sonnenspiele, etc.Responsibilities: Leading the daily sprints, defining long-term and short-term tasks for developers, managing the team, monitoring progress, bugs testing, documenting development, etc.2. Enable Good - ESG platform specializing in sustainability, corporate social responsibility and legislationResponsibilities: Actively participating in customer discovery and delivery, market research, creating surveys, gathering and analyzing data, conducting user interviews, identifying opportunities, affinity mapping, story mapping, customer journeys, continuous assumption testing, ideation, and UX design. Formulated a comprehensive product strategy, integrating market insights, user needs, and business goals for a successful MVP.

Developed the prototype of WoMent, a mentoring platform that aims to empower women and support them to upskill and reskill to meet emerging company needs and create a career aligned with their skills and values. Gained hands-on experience in successfully building a digital product. Explored and executed all facets of the product development process, integrating diverse elements such as:- Market Research and Customer Discovery: used effective market research techniques for understanding customer needs through interviews and surveys, ensuring the products align with market demands- Opportunity Mapping: mastered the art of identifying, mapping and prioritising key opportunities within the market, for strategic product development- Ideation: explored creative brainstorming processes to generate innovative ideas, as a dynamic and collaborative approach to coming up with product concepts- Identifying Assumptions: pinpointed and critically assessed assumptions- Validating Assumptions: through prototypes, user feedback and testing, ensuring the products meet user expectations and demands- Product Strategy: formulated a comprehensive product strategy, integrating market insights, user needs, and business goals for a successful MVP- Agile Delivery: applied agile methodologies for efficient product development for flexibility, collaboration, and iterative progress- Tools used: Confluence, Jira, Miro, Notably, Trello, Framer, Fathom, Slack, Canva, etc.

- Managed and coordinated a wide range of events and art projects from the initial planning through to completion, while promoting community spirit and respectful collaboration- Led and line managed multiple teams to ensure efficient organisation, successful cooperation and positive working relationships while meeting deadlines - Built and maintained partnerships with sponsors and external partners while managing production budgets- Managed internal and external communication and events promotion through online channels and media presence- Venues and events I collaborated with: Fashion Week, Night of Museums, Americana Film Fest, FIST Theatre Festival, Stand Up Fest, Cultural Centre Rex, Bitef Theatre, Atelje 212 Theatre, Students Cultural Centre, Belgrade Youth Centre, Cine Verdi, comedy clubs, etc.

- Conducted product market research for the Google Creativity Project with an emphasis on analyzing media content- Developed onboarding guidelines for project members

- Organised more than 200 donation events in numerous private companies, public institutions and at various locations- Tracked and analyzed data to spot new opportunities or challenges and increase the growth of donations- Built and maintained a strong community and regular collaboration with partners, volunteers, students, Red Cross and media- Partnered with Havas Adriatic media agency to develop and execute a national promotional campaign- Managed social media accounts and website content - Organised and executed fundraising for special events - Organised and provided support for volunteer workshops- Worked actively with databases

- Managed and created website content- Managed social media accounts- Planned and executed promotional activities, such as contests and promo trips in order to build a stronger community

- Created an informative and educational TV programme - Presented the programme from the TV studio and reported on various events- The programme was broadcast on National Television and a network of local TV stations