• Overall day-to-day management of the company to ensure the proper organization of the activities of the company in compliance with the applicable legislative provisions thereon and in accordance with the rules and procedure set by the Executive Board of the company• In charge of the overall co-ordination of the commercial and economic management and control of the company for the purpose of healthy development through the best possible use of the technical, economic and human resources of the company.• Development of plans for the company's organizational structure, general business policies, objectives as well as strategic and tactical plans for the company.• Strengthen team performance with talent build up and growth• Deliver budgeted KPI's: Volume, Net sales, Gross profit, Market share, EBIT, New Product Development.• Member of executive board of directors

• One of the key Carlsberg’s Projects• Create process, including country best practices, to establish an excellent Field Force Execution, Monitoring and Measuring process.• Produce a toolkit and blueprint based on the Pilot learnings for how excellent Field Force Execution should be implemented across Western Europe to maximise its effectiveness.• Analysis shows that excellent in-store execution can increase sales by 3-4%, or 1% share in Western Europe (for Carlsberg). Improve volume +600-700k HL’s and EBIT potential DKK 150-200M

• Responsible for leading and developing the House of Beer business unit on territory of Serbia, Montenegro and BiH directly accountable of having contact with 3PP companies and assuring management: from Order (from Principals) through Sales to Cash collection.• Responsible for Brand P&L and overall House of Beer Business unit P&L.• Acquires new 3PP opportunities in coordination with HQ• Prepares Development strategy for the House of Beer Business unit and Brand plans for each brand.• Develops Sales Organization that will ensure sales and placement of 3PP products in coordination with Carlsberg Sales organization, ensuring proper implementation of strategy• Works closely with KA team in placing 3PP product in this sales channel• Creates proper KPI’s that will enable tracking of sales of 3PP products• Assures Trade Marketing creative development and implementation for each 3PP brand• Leads and develops a field sales team• Development of the annual plan and budget for On Trade activity.• Presenting and defending budgets and strategies to HQ management• Improved sales results vs budget by 85% in first five months in the job

• Head of Trade Marketing department Carlsberg Serbia, BiH and Montenegro.• Developing and executing channel and customer specific trade marketing strategies for all (mainstream and premium) brands• Manage internal/external resources for Trade marketing development activities. • Development of the annual plan and budget for all in-store activity.• Presenting and defending budgets and strategies to HQ management• Initiated full market analysis (retail, wholesale and KA census) in Serbia and BIH. New Trade Marketing strategy and KPI's created based on conducted analysis.• Implementation of Trade Channel Segmentation Tool • Development and implementation of portfolio management; cooler management; sales handbook; merchandising standards• Increased Numeric distribution +7 pp, weighed distribution +14 pp, Market share +4 pp (*source: ACNielsen)

• Managing a highly motivated, result oriented team of more than 60 people in Inner Serbia Region (Off Trade, On Trade and KA channels) that covers over 14000 outlets• Responsible for sales channel development and daily operations for 4 DSD centres ( Nis, Kraljevo, Krusevac, Zajecar ) and Traditional Trade Region.• Negotiating contracts with distributors• Follow up on sales, distribution and profit targets.• Introduction of the new sales organizational structure in region of Inner Serbia • Retail Census audit results implementation – operational plan development.• Team leader – new Brewery route to market development for 2010 – Serbia.

• Managing the DSD office and all business operations.• Managing the team of more than 30 people• Development of sales routes and plans for sales reps • Successful annual negotiations with Key Customers• Improved sales results vs budget by 45% in first five months in the job• Led the reorganization, recruitment and training of Sales Representative

• Project owner for outsourced DSD model• Responsible for 9 sales reps for Krusevac region• Monitoring day to day activities and achievements • Working closely wit strategic partner on all strategic and operational topics• Increased volume and distribution targets and improved overall performance of strategic partner. • As model proved successful it was rolled out in other regions as well.

• Responsible for more than 400 HoReCa customers in Nis region• Day to day sales activities, monitoring of customers• Negotiations with key HoReCa outlets• Promotions implementation• Promo leader for new brand launch in Nis region• Closed exclusivity deals with key image and volume outlets and increased Horeca customer base

• Development and service of HoReCa sales network• Assortment planning for customers• Monitoring competition• Organizing promo activities• Increased total net sales for HoReCa channel

• Expanding sales clients network• Market trends monitoring and analysis• Creating field force work plans• Increased customer base for over 500 customers

• Cigarettes sales and distribution• Daily visits of clients, taking orders, delivery and payments• Over 250 new customer deals

• Daily order of goods• Cooperation with sales reps from suppliers• Monitoring of financial performance