Ivan Cai Email & Phone Number

Hong Kong

Xiamen

• Set up various types of courses and conducted binding promotion;
• Conducted online and offline advertising, carried out fission promotion course activities, and created social media posts.
• Launched a trial session for new students and introduced the upgraded curriculum for original students, strengthening communication to increase course renewal;

Xiamen

• Conducted market search and analysis to keep up with latest market trend, customer behaviour.
• Enhanced brand awareness and boosted course sales performance through offline exhibitions and roadshows. Created a cross-department network to get publicity;
• Monitored marketing KPI across different social channels, in close collaboration with Business team, maintaining reports on a weekly basis;
• Ideated and engaged projects on English course and interviewed experts about their pedagogy. Gathered key takeaways and contributed slides presented to the final report.