@DGI, We Believe in Fine Spirits.DGI started as the exclusive distributor in Taiwan for Bacardi Martini Group's 3 single malt Scotch whisky brands including Aberfeldy - the Golden Dram, Craigellachie - "Old Fashioned", even in 1891, and Royal Brackla - the King's Own Whisky. Later on we will be adding more attractions to enrich our portfolio!

A passionate and devoted professional in the spirits industry of Taiwan representing various fine quality brands including Single Malt Scotch Whisky, Blended Malt Scotch Whisky, Irish Whisky Liqueur, Mexican Tequila, Rare & Old spirits by The Last Drop Distillers of London, Cognac Grande Champagne by the Monfleurie, and many more.

Remy Cointreau officially exited Maxxium on Mar 31, 2009, I joined the company the next day and teamed with Sales Director to lead the company in Taiwan; reporting to Managing Director of Remy Cointreau International in Singapore, then in April 2011 Taiwan was clustered into Greater China region and now reporting to Managing Director Taiwan who is also Business Development Director of China.Leading the team of 6 to plan, implement, control and monitor all brands' activities in domestic market and duty free channels. The company portfolio includes Louis XIII, Remy Martin, Cointreau, Piper Heidsieck and BRUICHLADDICH Single Malt Scotch Whisky that was acquired by the Group in Aug 2012 and officially joined RC Taiwan portfolio from Aug 2013. From Aug 2014 we added a new Brand St-Remy A La Creme aiming at urban, young female segment to enrich the company's offerings.In 2010 we established a new business model for Louis XIII in Taiwan incorporating new RTM thru Certified Retailers and Loyalty Program with the establishment of Club Louis XIII. In Aug 2013 we officially launched BRUICHLADDICH thru various activities especially the 1st time at WhiskyLIVE Taipei;In 2015 we further expanded the company's portfolio by introducing more quality brands into Taiwan including St-Remy VSOP and XO, Mount Gay Rum Black Barrel and XO plus The Botanist gin made by Bruichladdich.Major Achievement: fighting against adversities in a whisky dominating market and gaining share from key competitors. Diversified the Company's portfolio and offerings to sustain the growth and sharpen competitive edge. By the summer of 2015 RC Taiwan was fully equipped with 8 top class brands catering for various needs of customers and consumers.

Responsible for Remy Cointreau and Beam Global domestic marketing operations plus the company’s portfolio business in Duty Free channel; Lead a team of 5 including 1 PM and 1 executive on Remy Martin, Piper Heidsieck and Cointreau brands, 1 PM for Jim Beam and Sauza and 1 on duty free operations plus a Brand Trainer for Remy and Beam Global brands; Plan, design and ensure all marketing activities implemented properly to deliver the results/targets set according to the plans; Coordinate with internal sales dept. and Brand Owners to effectively achieve the objectives; Major Achievement: winner of 2008 Maxxium Global Travel Retail Reward: for the outstanding brand activations and visibility implemented for Highland Park single malt whisky in Taiwan Taoyuan International Airport.

Responsible for Maxxium’s 4 shareholders’ products sales in duty free channel, i.e. The Edrington Group’s Scotch Whiskies (The Macallan, The Famous Grouse, Highland Park); Remy Martin Cognac, V&S Absolut Vodka and Beam Global’s Jim Beam bourbon whiskey with business net sales delivered 40% over budget to reach over TWD320M ending March 2008; Working with 4 shareholders to expand and develop their respective business in Taiwan DF market in accordance with respective brand strategy and guideline; Control and manage the allocated A&P budget to ensure APB funding to be utilized in most effective and efficient manner for brand building and budget achievement; Key account management; working with all DF customers, Ever Rich and Tasa Meng in particular and Maxxium Taiwan sales & marketing team; plan and implement trade and consumer promotions on regular basis with aim to reach sales target, strengthen trade relationship and brand presence/positioning.Major Achievement: restored and established solid client relationship, optimized shareholders' duty free sales to the fullest extent and built a new frontier of Maxxium Taiwan's duty free business scope and functions.

Responsible for the overall brand building, management and marketing activities of The Macallan in Taiwan; composed and implemented Brand Plans efficiently and effectively, set marketing strategies and action plans; brands’ portfolio management; Plan, implement and monitor all ATL and BTL campaigns/activities; Collaborated with sales department on channel management and trade marketing; shipment, depletion, demand forecast and stock management; channel strategies, consumer & trade promotions; volume incentive schemes developed for various channels; responsible for P&L and A&P management. The Macallan was built to become the leading Single Malt Whisky brand in Taiwan with 60% market share back in 2006; the time I joined Maxxium Taiwan the annual sales volume was about 50K cases and it had in year 2006 achieved over 120K cases with business turnover over TWD1.5 billion; image-wise the brand has successfully secured precious and luxury codes among core target group; Leading a team of 6 including 2 product managers, 2 brand trainers and 1 marketing executive.Major Achievement: established The Macallan's no. 1 position (market share, brand image and consumer perception) in the single malt whisky segment and perceived by consumers as an iconic luxury brand among all whiskies.

Led local sales and marketing team for business management with travel agencies, FIT and Group travel planning and promotions, special routes development and all marketing communications planning and execution.

Leading the department of Marketing Communications (9 staff) and planning /controlling/monitoring marketing budget over TWD500M;Job scope includes strategic planning and implementation, budgeting, executing and monitoring of advertising, event marketing, joint promotions, sales promotion, web site campaign, channel marketing, store CIS as well as below-the-line activities such as direct marketing, POS materials and collaterals for both post and pre-paid segments;Also leading the Hot Sale Club, an unique membership club that drives front line sales staff in traditional sales outlets for optimal performances and loyalty towards KGT

Leading the exclusive team for Davidoff/ BOSS cigarettes, also working on Vitaplon P soft drinks and Singapore Airlines;Responsible for overall agency-client business management, planning/executing above and below-the-line marketing communications;New business development

Responsible for all aspects of Dragonair marketing activities in Taiwan, including advertising, public relations, event, sales promotions as well as below-the-line campaigns targeting at trade channels;Other responsibilities covers market development, marketing and sales of Taikoo Travel's GSA products

Planning and executing advertising campaigns and maintaining on-going communications with clients that include Intel, Compaq, Philips CE, Dragon Airlines, Asiana Airlines and Beldare Chrysler