Ivan Chernykh Email & Phone Number

Москва, Москва, Россия

Moscow

MAIN RESPONSIBILITIES: - Database analytics and elaboration of a customer development strategy with a store format called "convenience" like Pyaterochka, Magnit, Dixi- Full project management responsibility of POS-materials for customers and, in particular, the implementation of a cross-functional project called "Prepack" (POSM with product)- Motivation program for Sales department target to listing process, distribution expansion and secondary placement of promo products

Moscow

MAIN RESPONSIBILITIES: - Mr. Potato Head Launch Full brand management responsibilities (IMC,Pricing,Product portfolio,Planograms) Achievements - After elaboration of the brand strategy, forecast was increased + making retail collaboration (Off-Shelf program) with Disney Partner + promo activation with Unilever- Power Rangers Launch Full brand management responsibilities (IMC, Content placement negotiation, Pricing,Product portfolio,Planograms) Achievements - A detailed brand launch strategy has been developed + product agreement with clients has been concludedSPECIAL PROJECT: - Nerf Rival (Revision of the brand strategy in terms of falling sales)Achievements - Making detailed analysis of brand performance. As a result, a new marketing and product strategy to this brand was proposed and committed with clients.

Moscow

MAIN RESPONSIBILITIES: - Product planogram development- Retail analysis- POSM audits- Internal eventsSPECIAL PROJECTS:- Road Show (presentations for clients with new product lines + training for merchandisers) Achievements - Full successful preparation of the event in several cities, draft agreements with clients about additional forecasts and listing with new SKUs- Mobile Application (Digital catalog with full assortment of Hasbro Russia Brands) Achievements - complete development which reduced the cost of the printed catalog, and also made it possible to implement new features not available for the printed version

Moscow

My responsibilities include analytics of the Deodorants market in terms of sales, the number of promo, counting the prospects for innovation, and communication with colleagues responsible for key customers. I got acquainted and very actively used the following tools like Business Object, HiperCom, Nielson.

Moscow

My first internship was at Unilever on the ULIP program for students. I was responsible for marketing activations in the Russia regions, working with POS materials, developing an application for the CD department, developing a new UFS product catalog. In addition, I supervised the project of kitchen re-branding for the arrival of the global team of UFS, and also worked on optimizing business processes for regional chefs.

Москва, Россия

Collect information about civil servants who are in the personnel reserve under the auspices of the President.

Москва, Россия

Carrying out verification tests, essays and interviews, which examined the competence of civil servants.