Ivan Halley Email & Phone Number

Wake Forest, NC

• As Sr. Marketing Communications Specialist for 1-800-PACK-RAT/Zippy Shell, I lead all content creation and maintain a consistent brand voice and tone for both companies across all digital communication channels.
• Implemented all content within the CMS, including page placement and creation while collaborating with our team to test content and placement for optimal user experience
• Played a vital role in the refresh of the 1-800-PACK-RAT and Zippy Shell brands following the merger of the two companies
• Led the transition to a new CMS platform in less than three months, establishing site architecture, creating new content, and coordinating collaboration between multiple departments to significantly improve user.
• Managed content on Google Business Profiles for multiple franchise locations and all 120+ corporate 1-800-PACK-RAT/Zippy Shell locations

Wake Forest, North Carolina

• As the Content Marketing Specialist for 1-800-PACK-RAT, I leveraged prior experience and new learned skills to created content across all channels and mediums, including web, social, email, and internal communications..
• Published multiple case studies documenting a variety of 1-800-PACK-RAT solutions and use cases across multiple commercial sale verticals
• Collection of updates and creation of content for our internal newsletter, managing the input from multiple stakeholders and its incorporation
• Created content in multiple formats including press releases, script writing, blogs, email content, and general website updates across all 1-800-PACK-RAT divisions

Wrote for SB Nation's Carolina Panthers blog, Cat Scratch Reader. I authored stories about the team and the NFL in general, writing weekly series, contributing to masthead content discussions, writing long-form content with topics of my choosing, and moderating comment sections on the site.

Wake Forest, NC

• As an Account Coordinator for Connect2 Communications, I managed a large number of technology client communications, including content creation, press relations, press list management, and any other general content.
• Created multiple case studies for clients showcasing multiple varying company technological solutions in a way easily digestible to non-technical customers
• Press list management, press release dissemination, managing briefings with press and industry analysts, multiple clients, translation from tech jargon to consumer-friendly content

Raleigh, North Carolina

Interned as an assistant producer for the KC O'Dea Radio Program on 106.1 WTKK

Bachelor Of Arts (B.A.), Communication-Media, 3.4 Gpa

Activities and Societies: Member of NC State's Lambda Pi Eta Communication Honor Society (2014-2015)

Associate Of Arts (A.A.), 3.72 Gpa

Activities and Societies: Vice President of the Phi Theta Kappa Honor Society (2011-2012)