Ivan Halley Email & Phone Number

Raleigh, Nc, Us

Wake Forest, Nc

As Sr. Marketing Communications Specialist for 1-800-PACK-RAT/Zippy Shell, I lead all content creation and maintain a consistent brand voice and tone for both companies across all digital communication channels, including websites, emails, social media, and paid ads. As part of the e-commerce team, I develop new content strategies and implement new web-based content with an emphasis on SEO to increase reach through organic search results and queries.• Implemented all content within the CMS, including page placement and creation while collaborating with our team to test content and placement for optimal user experience• Played a vital role in the refresh of the 1-800-PACK-RAT and Zippy Shell brands following the merger of the two companies• Led the transition to a new CMS platform in less than three months, establishing site architecture, creating new content, and coordinating collaboration between multiple departments to significantly improve user experience and back-end management• Managed content on Google Business Profiles for multiple franchise locations and all 120+ corporate 1-800-PACK-RAT/Zippy Shell locations

Wake Forest, North Carolina

As the Content Marketing Specialist for 1-800-PACK-RAT, I leveraged prior experience and new learned skills to created content across all channels and mediums, including web, social, email, and internal communications. I picked up new skills, such as leveraging the company CMS, Sitecore, to update company content for all of our brands and divisions. I quickly became the go-to source for all content creation needs for our company.• Published multiple case studies documenting a variety of 1-800-PACK-RAT solutions and use cases across multiple commercial sale verticals• Collection of updates and creation of content for our internal newsletter, managing the input from multiple stakeholders and its incorporation• Created content in multiple formats including press releases, script writing, blogs, email content, and general website updates across all 1-800-PACK-RAT divisions

Wrote for SB Nation's Carolina Panthers blog, Cat Scratch Reader. I authored stories about the team and the NFL in general, writing weekly series, contributing to masthead content discussions, writing long-form content with topics of my choosing, and moderating comment sections on the site.

Wake Forest, Nc

As an Account Coordinator for Connect2 Communications, I managed a large number of technology client communications, including content creation, press relations, press list management, and any other general content needs our clients required. • Created multiple case studies for clients showcasing multiple varying company technological solutions in a way easily digestible to non-technical customers• Press list management, press release dissemination, managing briefings with press and industry analysts, multiple clients, translation from tech jargon to consumer-friendly content

Raleigh, North Carolina

Interned as an assistant producer for the KC O'Dea Radio Program on 106.1 WTKK

Bachelor Of Arts (B.A.), Communication-Media, 3.4 Gpa

Activities and Societies: Member of NC State's Lambda Pi Eta Communication Honor Society (2014-2015)

Associate Of Arts (A.A.), 3.72 Gpa

Activities and Societies: Vice President of the Phi Theta Kappa Honor Society (2011-2012)