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Ivan Hurtado Email & Phone Number
Head of Consumer Experience LATAM North and Caribbean | Digital Transformation
at
BAT
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Head of Consumer Experience LATAM North and Caribbean | Digital Transformation
Location
Monterrey, Nuevo León, Mexico
Company size
Who is Ivan Hurtado? Overview
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Quick answer
Ivan Hurtado is listed as Head of Consumer Experience LATAM North and Caribbean | Digital Transformation at BAT, a company with 3 employees, based in Monterrey, Nuevo León, Mexico. AeroLeads shows a matched LinkedIn profile for Ivan Hurtado.
Ivan Hurtado previously worked as Head of Consumer Experience LATAM North & Caribbean | Digital Transformation at Bat and Head of Central America North at Bat. Ivan Hurtado holds Bachelor Of Business Administration (B.B.A.) from Universidad De Carabobo.
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BAT
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Profile bio
About Ivan Hurtado
Leading Consumer Experience and Digital Transformation across LATAM North and the Caribbean, my role at BAT focuses on driving business growth. With strategic thinking and Digital mindset, the teams I guide are instrumental in pioneering new categories and corporate structures that resonate across diverse markets.Our accomplishments include the successful launch of new products and the implementation of a transformative governance framework LATAM North & Caribbean. These initiatives have not only expanded our portfolio but also fortified our market presence, thanks to a collaborative approach that leverages local insights and fosters continuous learning and development.
Current workplace
Ivan Hurtado's current company
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13 roles
Ivan Hurtado work experience
A career timeline built from the work history available for this profile.
Head Of Consumer Experience Latam North & Caribbean | Digital Transformation
CurrentFMCG Consumer Experience, with a Digital mind set and transformation in place, New Categories grow lead and Geographical Expansion Team member, including Digital Marketing business grow, applying Offline & Online strategies combine, with high KPIs & Metrics follow up.
May 2023 - Present
Head Of Central America North
Head of Cluster is responsible for the business sustainability Growth and development, Central America North for BAT are Honduras, Dominican Republic, Guatemala and El Salvador.New Categories Launches (Develpment Business Cases to assess new products to the portfolio)New Central America North corporate governance structure
Feb 2021 - May 2023
Country Manager Honduras (Gerente De País)
Create, lead and implement strategies for business growth, responsible for P&L results for the Honduras Business.
Feb 2020 - Feb 2021
Country Manager Costa Rica (Gerente De País)
Create, lead and implement strategies for business and market growth, Establishing Business turn around transformation.
Dec 2016 - Jan 2020
Trade Business Manager Central America & Caribbean
- Developed commercial teams within the region and generated new costumer strategies, establishing standards for promotional activities and new key account acquisitions- Managed budget to drive KPI and coordinated of Profit & Loss reports, and other Cost Analyses
May 2015 - Dec 2016
Group Commercial Director
Bl Americas S.A./ Bdv C.A.
- Develop and implement strategies for Business and Market growth- Run Market appraisals and forecast opportunities.- Develop sales, costumer relationships, consumer and marketing teams - Plan and Development strategies of all joint ventures and strategic partnership in Latin America
Aug 2013 - Jul 2015
Brand Group Manager Venezuela
Jan 2012 - Jul 2013
Distribution And Tm Regional Manager Oriente
Oct 2010 - Jan 2012
Route To Market Manager
Jan 2009 - Oct 2010
Retail And Key Accounts Manager
Creation of strategies to develop the Key Accounts.Supervising and implemented the financial policies and models. Development of promotional activitiesBudget Management to drive.Establish the standards for promotional activities and acquisition of new Key AccountsNotify and report to senior management all concerning about trends that are critical to the.
Dec 2006 - Dec 2008
Sales And Trade Marketing Area Manager
mplement activities to develop the market within a specific geographic area Develop strategic activities with in geographic areas from the financial, promotional and Sales point of view.Budget management.Accountable to develop and manage a commercial territory with over 1200 outlets the Caracas area. Worked with small businesses, distributors and national.
Nov 2005 - Dec 2006
Trade Marketing And Sales Representative Horeca
Implementation of communication and promotion of the company brands within the points of sale associated to his area of performance in Caracas Area 2Development of points of sale from the financial, promotional and sales point of view.Budget management in order to fulfill the Key Financial Success Factors with a strong contribution in the Share of Market.
Aug 2003 - Oct 2005
Team & coworkers
Colleagues at BAT
Other employees you can reach at bat.com. View company contacts for 3 employees →
MM
Maham Mufti
Colleague at BatIslāmābād, Pakistan, Pakistan
View →
KS
Karla Silveira
Colleague at BatImbituva, Paraná, Brazil, Brazil
View →
ED
Elliane De Castro
Colleague at BatCidade De Maputo, Mozambique, Mozambique
View →
DO
Dilara Ozgenc
Colleague at BatTürkiye, Turkey
View →
ME
Mohammed Elroumy
Colleague at BatEgypt, Egypt
View →
AP
Ana Paula Alves Dittrich
Colleague at BatRio Negro, Paraná, Brazil, Brazil
View →
AB
Andreea Bianca Dumitrescu
Colleague at BatGalaţi, Galaţi, Romania, Romania
View →
CO
Chinedu Obinwa
Colleague at BatAccra, Greater Accra Region, Ghana, Ghana
View →
AG
Ashton Giffel
Colleague at BatLondon, England, United Kingdom, United Kingdom
View →
ZS
Zaid Shah
Colleague at BatLahore, Punjab, Pakistan, Pakistan
View →
Maham Mufti
Colleague at BatIslāmābād, Pakistan, Pakistan
View →
KS
Karla Silveira
Colleague at BatImbituva, Paraná, Brazil, Brazil
View →
ED
Elliane De Castro
Colleague at BatCidade De Maputo, Mozambique, Mozambique
View →
DO
Dilara Ozgenc
Colleague at BatTürkiye, Turkey
View →
ME
Mohammed Elroumy
Colleague at BatEgypt, Egypt
View →
AP
Ana Paula Alves Dittrich
Colleague at BatRio Negro, Paraná, Brazil, Brazil
View →
AB
Andreea Bianca Dumitrescu
Colleague at BatGalaţi, Galaţi, Romania, Romania
View →
CO
Chinedu Obinwa
Colleague at BatAccra, Greater Accra Region, Ghana, Ghana
View →
AG
Ashton Giffel
Colleague at BatLondon, England, United Kingdom, United Kingdom
View →
ZS
Zaid Shah
Colleague at BatLahore, Punjab, Pakistan, Pakistan
View →
2 education records
Ivan Hurtado education
Bachelor Of Business Administration (B.B.A.)
Master Of Business Administration - Mba, Ecommerce
FAQ
Frequently asked questions about Ivan Hurtado
Quick answers generated from the profile data available on this page.
What company does Ivan Hurtado work for?
Ivan Hurtado works for BAT.
What is Ivan Hurtado's role at BAT?
Ivan Hurtado is listed as Head of Consumer Experience LATAM North and Caribbean | Digital Transformation at BAT.
Where is Ivan Hurtado based?
Ivan Hurtado is based in Monterrey, Nuevo León, Mexico while working with BAT.
What companies has Ivan Hurtado worked for?
Ivan Hurtado has worked for Bat, British American Tobacco, and Bl Americas S.A./ Bdv C.A..
Who are Ivan Hurtado's colleagues at BAT?
Ivan Hurtado's colleagues at BAT include Maham Mufti, Karla Silveira, Elliane De Castro, Dilara Ozgenc, and Mohammed Elroumy.
How can I contact Ivan Hurtado?
You can use AeroLeads to view verified contact signals for Ivan Hurtado at BAT, including work email, phone, and LinkedIn data when available.
What schools did Ivan Hurtado attend?
Ivan Hurtado holds Bachelor Of Business Administration (B.B.A.) from Universidad De Carabobo.
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