FMCG Consumer Experience, with a Digital mind set and transformation in place, New Categories grow lead and Geographical Expansion Team member, including Digital Marketing business grow, applying Offline & Online strategies combine, with high KPIs & Metrics follow up.

Head of Cluster is responsible for the business sustainability Growth and development, Central America North for BAT are Honduras, Dominican Republic, Guatemala and El Salvador.New Categories Launches (Develpment Business Cases to assess new products to the portfolio)New Central America North corporate governance structure

Create, lead and implement strategies for business growth, responsible for P&L results for the Honduras Business.

Create, lead and implement strategies for business and market growth, Establishing Business turn around transformation.

- Developed commercial teams within the region and generated new costumer strategies, establishing standards for promotional activities and new key account acquisitions- Managed budget to drive KPI and coordinated of Profit & Loss reports, and other Cost Analyses

- Develop and implement strategies for Business and Market growth- Run Market appraisals and forecast opportunities.- Develop sales, costumer relationships, consumer and marketing teams - Plan and Development strategies of all joint ventures and strategic partnership in Latin America

Creation of strategies to develop the Key Accounts.Supervising and implemented the financial policies and models. Development of promotional activitiesBudget Management to drive.Establish the standards for promotional activities and acquisition of new Key AccountsNotify and report to senior management all concerning about trends that are critical to the Key Account and Retail Financial Performance.Coordinate the preparation of Profit and Lost Statements, Summaries, and other Cost Analysis.Financial management of the Key Accounts.Challenged to develop and manage Key Accounts and Retail outlets in Venezuela. Managed product pricing and delivery, fixed contracts, Category Management and Advertisement arrangements. Accomplishments include: Generating New Strategies for TM total country. Generating promotions in conjunction with advertising agencies to differentiate brands in Company's portfolio.

mplement activities to develop the market within a specific geographic area Develop strategic activities with in geographic areas from the financial, promotional and Sales point of view.Budget management.Accountable to develop and manage a commercial territory with over 1200 outlets the Caracas area. Worked with small businesses, distributors and national accounts. Fully responsible for customer service, technical and application knowledge of products, credit and collections. Accomplishments included: Negotiating special contracts for Distribution Outlets. Design and implementation of promotions to trade in general with focus in financial development capability.Generated a 65% growth in business through development of new accounts while maintaining a healthy, manageable profit-level. Increased territory sales to 1.5 million of sticks with a profit margin of $60,000. 13% increase from the prior year.

Implementation of communication and promotion of the company brands within the points of sale associated to his area of performance in Caracas Area 2Development of points of sale from the financial, promotional and sales point of view.Budget management in order to fulfill the Key Financial Success Factors with a strong contribution in the Share of Market Development of pieces of merchandising, "Brand Corners" and "Brand Stores" tailor-made to exploit the outlet brand communication. Advised owners of clubs to increase their turnover and attack the opportunity’s areas of their businesses. Production and execution of events in the clubs. Implementation and monitoring promotions aimed at training of the Trade and its Staff.