Digital Marketing Manager
Current- Built and led a 7-person marketing team from scratch. Managed recruitment onboarding and setup efficient workflows. Directed team strategy and operations, ensuring alignment with companygoals.- Strengthened ties with the sales department, providing crucial support and materials to helpachieve sales targets.- Played a key role in management meetings, contributing to company strategy and goal setting.- Assisted with the company’s operational strategy, ensuring smooth day-to-day operations.- Led efforts with Design and IT to overhaul the company’s digital presence, making our brandmore competitive online.- Boosted brand visibility through innovative branding and promotional materials.- Implemented a data-driven approach to track and optimize marketing campaign performance,starting from ground zero.- Revamped our digital marketing strategy, leveraging market research and analytics to increaseonline engagement.- Dramatically improved SEM and SEO results, driving significant increases in web traffic.- Developed a clear, effective brand and communication strategy, significantly lifting sales andmarket presence.- Executed multichannel marketing campaigns, increasing leads and sales.- Upgraded social media tactics, growing engagement and followers by targeting content based onplatform algorithms.- Managed marketing budgets and negotiate with vendors to maximize ROI.- Utilized analytics tools like Google Analytics for targeted marketing strategies based on userdata.- Refined client engagement methods, boosting satisfaction and loyalty metrics across all KPIs.
