Ivan Liao
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Ivan Liao Email & Phone Number

Product Development Manager at WildBrain CPLG
Location: Jing'an District, Shanghai, China 5 work roles 4 schools
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✓ Verified August 2026 3 data sources Profile completeness 100%

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Current company
Role
Product Development Manager
Location
Jing'an District, Shanghai, China
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Who is Ivan Liao? Overview

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Ivan Liao is listed as Product Development Manager at WildBrain CPLG, a with 84 employees, based in Jing'an District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Ivan Liao.

Ivan Liao previously worked as Creative Design Manager at Mainetti and Art Director at Blacksmith Agency. Ivan Liao holds Master Of Business Administration - Mba from Webster University.

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Email format at WildBrain CPLG

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WildBrain CPLG

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Profile bio

About Ivan Liao

WeChat:iiiiivanliao / Phone:17621555355 / Mail:ivanliao.ch@foxmail.comExperienced creative leader with 7+ years in advertising and licensing, The career development plan of the next is to expand scope of management.Skilled in creative design and project management, collaborating with marketing and R&D to deliver strategic solutions across digital and physical platforms.Proficient in leadership and team management, responsible for the development and execution of brand, product, and marketing strategies. Strong communicator with advanced presentation skills.Trained in Interactive design and Communication design, supported by an MBA and extensive experience in creative advertising and marketing.

Listed skills include 图形用户界面, 交互设计, 平面设计, Adobe Photoshop, and 1 others.

Current workplace

Ivan Liao's current company

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WildBrain CPLG
Wildbrain Cplg
Product Development Manager
london, england, united kingdom
Website
Employees
84
AeroLeads page
5 roles

Ivan Liao work experience

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Product Development Manager

Current

中国 上海市

Key Responsibilities 1. Manage the approval and submissions for Home and pets licensees( 17 licensees), pre-approve and communicate with Peanuts CA for submission process and problems for licensee.2. Collecting samples and launch results from licensee montly for sharing.3. Solving problems for licensees on PA and PAL problems , suggesting design and artworks with licensee.4. Manage the identification label requests from licensees to ensure the approval cleared.For details:Creative* Manage and execute licensed product design.* Develop and design product mock-ups, compile line sheets for line reviews, layout creative presentations, and retail pitch decks* Development of trend show booth design and execution with agency and marketing team support* Manage workflow & Critical paths (on Monday.com) in line with KPI's* Develop retail in store mock-ups to demonstrate how a brand can be represented to consumers on brand.Licensor/ee management* Manage key account relationship on key accounts e.g. Peanuts, Sega, Wildbrain.* Onboard new Licensees, e.g. design training, system training.* Plan and run ideation sessions to drive interest and innovation for licensee.Asset Generation* Collaborate with product creatives and designers to drive up-front trends, overall creative direction and identify future areas of growth.* Development of internal style guides and external in conjunction with agency and freelance support.Product Development* Collaborate with the Creative team in developing creative strategies to facilitate future growth.* Develop additional sales materials such as collaborations booklets, inspiration & benchmark presentations & look books, pitch decks.* Support the Marketing and Content team on creative design when necessary.

Jan 2023 - Present

Creative Design Manager

Shanghai, China

● Working in MainettiCare team of Manetti China, charge in new PPE&Personal care products development.● Corporate with global creative team to develop China Marketing&Creative strategy,and addressing plans of both ATL and BTL. ● Refine and develop China product portfolio and bring more than 3 products / SKUs every quarter to China market

Jun 2021 - Jan 2023

Art Director

Shanghai City, China

● Responsible for marketing creative work of Pizza Hut Branding Department.● Including the establishment of seasonal styles, Standardize and product visual elements, the establishment of quarterly brand marketing strategies and implementation through the analysis of competitor's products, design trends and data.● To achieve a significant increase in consumers' brand awareness, the reconstructed visual experience and operating strategy added 120,000 users within six months, and 80% of the feedback mentioned the improvement of the brand visual experience.● For specific cases, please refer to Pizza Hut's related works.

Dec 2019 - Jun 2021

Associate Art Director

Shanghai

● Provided digital marketing strategies and creative work for H&M through communication design based on the development of an OTL brand strategy.● Provides advertising campaigns aimed at increasing consumers brand awareness and the purchasing rate of the brand's products.● For specific cases, please refer to the portfolio attached.

Aug 2018 - May 2019

Senior Designer

上海

● Responsible for the creative design work, including Citibank, Tmall and Nike's digital campaigns.● Promotes communication programs and the development of online brand strategy by implementing periodical large-scale advertising campaigns, deals with the annual auditing of clients while working to increase consumers brand preference up to 84.8%, to maintain the degree of customers' willingness to buy at 46.4% and to increase the purchasing rate up to 51.7%...● For specific cases, please refer to the portfolio attached.

Jul 2017 - Aug 2018
Team & coworkers

Colleagues at WildBrain CPLG

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4 education records

Ivan Liao education

Associate'S Degree, Digital Media, Interactive Design

Suzhou Art And Design Technology Institute
FAQ

Frequently asked questions about Ivan Liao

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What company does Ivan Liao work for?

Ivan Liao works for WildBrain CPLG.

What is Ivan Liao's role at WildBrain CPLG?

Ivan Liao is listed as Product Development Manager at WildBrain CPLG.

Where is Ivan Liao based?

Ivan Liao is based in Jing'an District, Shanghai, China while working with WildBrain CPLG.

What companies has Ivan Liao worked for?

Ivan Liao has worked for Wildbrain Cplg, Mainetti, Blacksmith Agency, 奥美, and Oookini.

Who are Ivan Liao's colleagues at WildBrain CPLG?

Ivan Liao's colleagues at WildBrain CPLG include Ellie Kim, Martina Canobbio, Emily French Ullah, Wing Ting Tung, and Laura Quinn.

How can I contact Ivan Liao?

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What schools did Ivan Liao attend?

Ivan Liao holds Master Of Business Administration - Mba from Webster University.

What skills is Ivan Liao known for?

Ivan Liao is listed with skills including 图形用户界面, 交互设计, 平面设计, Adobe Photoshop, and 广告营销.

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