Key Responsibilities 1. Manage the approval and submissions for Home and pets licensees( 17 licensees), pre-approve and communicate with Peanuts CA for submission process and problems for licensee.2. Collecting samples and launch results from licensee montly for sharing.3. Solving problems for licensees on PA and PAL problems , suggesting design and artworks with licensee.4. Manage the identification label requests from licensees to ensure the approval cleared.For details:Creative* Manage and execute licensed product design.* Develop and design product mock-ups, compile line sheets for line reviews, layout creative presentations, and retail pitch decks* Development of trend show booth design and execution with agency and marketing team support* Manage workflow & Critical paths (on Monday.com) in line with KPI's* Develop retail in store mock-ups to demonstrate how a brand can be represented to consumers on brand.Licensor/ee management* Manage key account relationship on key accounts e.g. Peanuts, Sega, Wildbrain.* Onboard new Licensees, e.g. design training, system training.* Plan and run ideation sessions to drive interest and innovation for licensee.Asset Generation* Collaborate with product creatives and designers to drive up-front trends, overall creative direction and identify future areas of growth.* Development of internal style guides and external in conjunction with agency and freelance support.Product Development* Collaborate with the Creative team in developing creative strategies to facilitate future growth.* Develop additional sales materials such as collaborations booklets, inspiration & benchmark presentations & look books, pitch decks.* Support the Marketing and Content team on creative design when necessary.

● Working in MainettiCare team of Manetti China, charge in new PPE&Personal care products development.● Corporate with global creative team to develop China Marketing&Creative strategy,and addressing plans of both ATL and BTL. ● Refine and develop China product portfolio and bring more than 3 products / SKUs every quarter to China market

● Responsible for marketing creative work of Pizza Hut Branding Department.● Including the establishment of seasonal styles, Standardize and product visual elements, the establishment of quarterly brand marketing strategies and implementation through the analysis of competitor's products, design trends and data.● To achieve a significant increase in consumers' brand awareness, the reconstructed visual experience and operating strategy added 120,000 users within six months, and 80% of the feedback mentioned the improvement of the brand visual experience.● For specific cases, please refer to Pizza Hut's related works.

● Provided digital marketing strategies and creative work for H&M through communication design based on the development of an OTL brand strategy.● Provides advertising campaigns aimed at increasing consumers brand awareness and the purchasing rate of the brand's products.● For specific cases, please refer to the portfolio attached.

● Responsible for the creative design work, including Citibank, Tmall and Nike's digital campaigns.● Promotes communication programs and the development of online brand strategy by implementing periodical large-scale advertising campaigns, deals with the annual auditing of clients while working to increase consumers brand preference up to 84.8%, to maintain the degree of customers' willingness to buy at 46.4% and to increase the purchasing rate up to 51.7%...● For specific cases, please refer to the portfolio attached.