With over 15 years of experience in the medical device industry, I am a sales and marketing professional who is seasoned in all major segments of halthcare system in Croatia, public procurement, and professional education. My mission is to deliver value-added solutions that improve the quality of life and health outcomes for patients and customers.Currently, I am the Sales & Marketing Manager at Stoma Medical d.o.o., a leading distributor of medical devices and equipment in Croatia. In this role, I am responsible for developing and executing the sales and marketing strategy, managing key accounts and partnerships, and overseeing the sales operations and performance. I also contribute to the board of HUP - Medical Devices' Coordination, an association of medical device manufacturers and distributors in Croatia, where I advocate for the industry's interests and standards.