Ivan Maldonado Email & Phone Number

Los Angeles, California, United States

• Creative Project Management, brand management, and audience building consulting (as of October 2023) for the nation's leading LGBTQ+ career building organization. Increased ticket sales by 96% and boosted membership by.
• Team Management: Lead a dynamic leadership team of 7 with focus on creative content, community partnerships, sponsorships etc.; fostering collaboration to drive innovative solutions, enhance strategic partnerships, and.
• Brand Management: Collaborate with senior leadership on brand strategy development, including product launches, positioning, and market entry to build brand equity and business value.
• Project Management: Ownership of all LA event roadmaps (~10 events yearly) from creative collaborations to risk management to complete projects on time. Increased ticket revenue by 96% in 2024.
• Audience Building: Direct outreach and relationship development of 100+ community partners to enhance engagement with key demographics to all 10 chapters nationwide.

Los Angeles, California, United States

• Product Marketing Manager successfully kept 100% of assigned single and album releases on schedule and within budget and fostering strong artist relations, client relations and stakeholder engagement. Artist PM Roster.
• Product Management: Developed and presented roadmaps for album campaigns to key stakeholders from concept to execution to develop the brands.
• Creative Collaboration: Worked with artist and external management teams on defining artists’ vision etc. Led and motivated internal teams by communicating brand vision, ideate strategy plans, set company goals and.
• Stakeholder Management: Compiled weekly project updates (progress and results) and presented to c-suite, collected feedback and set action items for relevant teams.
• Cross-Functional Collaboration: Liaised with various departments; creative services, digital, streaming, press, international, sales, radio, strategic partnerships, and production for product development, set clear.
• Budget Management: Created, presented, tracked, and re-allocated marketing & promotion budgets internally of ~200k per project; kept 100% of spend within approved budgets.

Los Angeles

• Marketing Manager specializing in strategic marketing, brand marketing, experiential marketing, and workflow optimization. Successfully increased event sales by 160% by actively collecting fan feedback and implementing.
• Product Management: Liaised with Lead PMs on multiple product lines ensuring deliverables, expectations, and deadlines were met.
• Brand Management: Spearheaded company brand initiatives, positioning and industry credibility through robust campaigns such as ‘Fearless At Home' global live stream garnering 50k unique attendees in initial broadcast.
• Experiential Marketing: Directed festival & event activations resulting in grossing 20k+ per weekend festival by conducting consumer research and demand planning.
• Influencer Marketing: Identified viral moments and built quick-strike creative marketing campaigns boosting streams and social growth. Grew influencer database by 300+ rock creators in 2021.
• Team Management: Supervised and mentored 2 full-time staff members, 2 consultants and 2 interns.

Los Angeles, California, United States

• Contractor for Fearless Records specializing in Grassroot Marketing and Digital Marketing.
• Brand Ambassador Management: Spearheaded Brand Ambassador Program expansion from 800 fans in US and Canada to 4,000+ fans worldwide fueling strategic guerrilla marketing initiatives.
• Grassroot Marketing: Facilitated regular conference calls with brand ambassadors to communicate promotional objectives, best practices, and activation plans.
• Digital Marketing: Coordinated simultaneous marketing campaigns to support new music. Analyzed global trends and gathered relevant findings for strategic presentations.
• Tour Press: Ran tour campaigns with outlets from pitching to scheduling to promoting coverage.
• Tour Marketing: Create contests and geo-targeted social posts to maximize tour & focus track.

Anaheim, California, United States

• Freelance work for Chain Reaction and live events via All Ages by overseeing and coaching staff and brand reps for their assigned roles.
• Oversee 40+ brand reps to market Chain Reaction shows, and various festivals through physical and digital visibility campaigns.
• Establish 25+ on-site event staff for multi-day festivals/ events: Chain Fest, High & Low Festival, Swan Fest, Hot Sauce Expo.
• Streamline event operations such as ticketing and artist meet-and-greets.