Ivan Maldonado Email and Phone Number
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Dynamic Product Manager / Brand Manager possessing a 10-year background in a creative music and event marketing environment with artists developing and executing innovative marketing strategies that drive brand awareness and revenue growth. Proven expertise of over 5+ years in product roadmap development, brand management, and collaboration with cross-functional teams. Ready to lead and inspire teams and deliver impactful solutions that align with business objectives for maximum ROI. Focused and driven collaborator with a passion for building brands.CAREER HIGHLIGHTS-Project Leadership: Spearhead initiative ‘Fearless At Home' global live stream garnering 50k unique attendees in initial broadcast by leading 5 cross-functional teams.-Cross Functional Collaboration: 10 years success with diverse stakeholder engagement to meticulously plan and execute strategic marketing major allocates; gaining company’s first #1 at Alternative Radio (2021), RIAA Platinum Certification (2019), iHeartRadio’s Rising Star (2013).-Product Management: 5 years success in product management and delivering 100% projects within approved budgets. -Event Marketing: Unique fan experiences through highly experiential event activations and pop-ups Set It Off's 'Welcome to Elsewhere' Impressive Experience (2022), Ice Nine Kills' "Hip To Be Scared" & "Ex-Mortis" (2021), Fearless x Sonic Temple Gaming Activation (2019).-Product Management; Honey Revenge, Dark Divine, Rain City Drive, Kailee Morgue and Stain The Canvas, Ice Nine Kills, iDKHOW, Until I Wake, Set It Off, Underoath, Archetypes Collide and more.-Strategic Marketing: Large cross-functional team collaboration efforts in the following artist accolades: iDKHOW - #1 "Leave Me Alone" at AltRadio (2021), Pierce The Veil - iHeartRadio "Best Underground Alternative Band" (2017), The Summer Set - iHeartRadio "Rising Star" (2013) and more. -Creator of Fearless pilot 'Pride' campaign (2021) where all net proceeds benefit the LA LGBT Center. -Internship Program Management: Mentorship leading four into full time positions and growing their networks.-Brand Ambassadorship: Directing a program of 4,000+ global reps (USA, Canada, UK, Australia, EU, Mexico and other territories).-Team Management: Led production teams of 25+ staff for multi-day festivals.
Out Professionals
View- Website:
- wonder-women.org
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Creative Project Manager / Brand ManagerOut Professionals Jun 2022 - PresentLos Angeles, California, United StatesCreative Project Management, brand management, and audience building consulting (as of October 2023) for the nation's leading LGBTQ+ career building organization. Increased ticket sales by 96% and boosted membership by 280% from 2023 to 2024. Recognized with the President's Award and Certificate of Commendation by the City of LA. ● Team Management: Lead a dynamic leadership team of 7 with focus on creative content, community partnerships, sponsorships etc.; fostering collaboration to drive innovative solutions, enhance strategic partnerships, and meeting goals of the organization.● Brand Management: Collaborate with senior leadership on brand strategy development, including product launches, positioning, and market entry to build brand equity and business value.● Project Management: Ownership of all LA event roadmaps (~10 events yearly) from creative collaborations to risk management to complete projects on time. Increased ticket revenue by 96% in 2024.● Audience Building: Direct outreach and relationship development of 100+ community partners to enhance engagement with key demographics to all 10 chapters nationwide.
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Product ManagerThriller Records Aug 2022 - Oct 2023Los Angeles, California, United StatesProduct Marketing Manager successfully kept 100% of assigned single and album releases on schedule and within budget and fostering strong artist relations, client relations and stakeholder engagement. Artist PM Roster: Honey Revenge, Dark Divine, Rain City Drive, Kailee Morgue and Stain The Canvas.● Product Management: Developed and presented roadmaps for album campaigns to key stakeholders from concept to execution to develop the brands.● Creative Collaboration: Worked with artist and external management teams on defining artists’ vision etc. Led and motivated internal teams by communicating brand vision, ideate strategy plans, set company goals and communicating wins. ● Stakeholder Management: Compiled weekly project updates (progress and results) and presented to c-suite, collected feedback and set action items for relevant teams. ● Cross-Functional Collaboration: Liaised with various departments; creative services, digital, streaming, press, international, sales, radio, strategic partnerships, and production for product development, set clear action plans while ensuring strong followthrough and measurable success by all teams. ● Budget Management: Created, presented, tracked, and re-allocated marketing & promotion budgets internally of ~200k per project; kept 100% of spend within approved budgets. ● Asset Management: Oversaw asset creation and marketing materials with creative teams. Ensured consistent branding for QA and messaging; monitored and enforced strict deadlines and delivery to relevant teams.● Communication: Verified information and analysis was accurately communicated to key stakeholders from strategy to results with regular reporting.● Contract Management: Administered agreements with creative contractors and agencies by defining scope of work, budgets, timelines and getting quality deliverables on-schedule.● Data Analysis: Monitor metrics multiple times a week on various platforms to utilize findings forinformed marketing decisions. -
Marketing ManagerFearless Records Aug 2018 - May 2022Los AngelesMarketing Manager specializing in strategic marketing, brand marketing, experiential marketing, and workflow optimization. Successfully increased event sales by 160% by actively collecting fan feedback and implementing targeted strategies to enhance product offerings and customer preferences. ● Product Management: Liaised with Lead PMs on multiple product lines ensuring deliverables, expectations, and deadlines were met.● Brand Management: Spearheaded company brand initiatives, positioning and industry credibility through robust campaigns such as ‘Fearless At Home' global live stream garnering 50k unique attendees in initial broadcast and boosting 10k new YouTube subscribers.● Experiential Marketing: Directed festival & event activations resulting in grossing 20k+ per weekend festival by conducting consumer research and demand planning. ● Influencer Marketing: Identified viral moments and built quick-strike creative marketing campaigns boosting streams and social growth. Grew influencer database by 300+ rock creators in 2021.● Team Management: Supervised and mentored 2 full-time staff members, 2 consultants and 2 interns.● Workflow Optimization: Implemented solutions for company workstream systems such as: PM system improvements, implementing checks & balances and delegating projects lacking adequate attention.● Accounting: Tracked and submitted invoices to AP, maintain marketing budgets, ensure proper finance coding so recoupable expenses filter to the correct account. Ran P&Ls for forecasting on a monthly basis.● Industry Events: Manage label driven industry mixers, holiday parties and off-site staff events.● Masters / Metadata: Deliver approved masters, credits and lyrics for distro / production etc. -
Marketing SpecialistFearless Records Jan 2013 - Jul 2018Los Angeles, California, United StatesContractor for Fearless Records specializing in Grassroot Marketing and Digital Marketing. ● Brand Ambassador Management: Spearheaded Brand Ambassador Program expansion from 800 fans in US and Canada to 4,000+ fans worldwide fueling strategic guerrilla marketing initiatives. ● Grassroot Marketing: Facilitated regular conference calls with brand ambassadors to communicate promotional objectives, best practices, and activation plans.● Digital Marketing: Coordinated simultaneous marketing campaigns to support new music. Analyzed global trends and gathered relevant findings for strategic presentations. ● Tour Press: Ran tour campaigns with outlets from pitching to scheduling to promoting coverage.● Tour Marketing: Create contests and geo-targeted social posts to maximize tour & focus track.● Office Management: 15+ staff members
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Marketing / Operations Support SpecialistChain Reaction Apr 2016 - Aug 2019Anaheim, California, United StatesFreelance work for Chain Reaction and live events via All Ages by overseeing and coaching staff and brand reps for their assigned roles.● Oversee 40+ brand reps to market Chain Reaction shows, and various festivals through physical and digital visibility campaigns.● Establish 25+ on-site event staff for multi-day festivals/ events: Chain Fest, High & Low Festival, Swan Fest, Hot Sauce Expo.● Streamline event operations such as ticketing and artist meet-and-greets.
Ivan Maldonado Skills
Ivan Maldonado Education Details
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Bachelor'S Degree
Frequently Asked Questions about Ivan Maldonado
What company does Ivan Maldonado work for?
Ivan Maldonado works for Out Professionals
What is Ivan Maldonado's role at the current company?
Ivan Maldonado's current role is Brand Manager | Product Manager | Marketing | Passion for Building Brands.
What is Ivan Maldonado's email address?
Ivan Maldonado's email address is iv****@****rds.com
What schools did Ivan Maldonado attend?
Ivan Maldonado attended University Of California, Riverside.
What skills is Ivan Maldonado known for?
Ivan Maldonado has skills like Social Media, Social Media Marketing.
Who are Ivan Maldonado's colleagues?
Ivan Maldonado's colleagues are Scott Balson, Charlie Conard.
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Ivan Maldonado
Knoxville, Tn2gmail.com, utk.edu8 +186558XXXXX
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