• Actively participate in developing long and short‑term Joint Business Plans with our partners;• Collaborate in the annual customer negotiations process with regular follow‑up on P&L performance and contracted Trade Terms’ compliance;• Ensure correct follow‑up of all commercial deals in line with corporate sales strategy and targeted business objectives;• Actively participate in customers top line business forecasting (volume, turnover, and net sales) on a weekly and quarterly… Show more • Actively participate in developing long and short‑term Joint Business Plans with our partners;• Collaborate in the annual customer negotiations process with regular follow‑up on P&L performance and contracted Trade Terms’ compliance;• Ensure correct follow‑up of all commercial deals in line with corporate sales strategy and targeted business objectives;• Actively participate in customers top line business forecasting (volume, turnover, and net sales) on a weekly and quarterly basis, capitalizing on market opportunities for development;• Monitoring and reporting of the above in close coordination and collaboration with Trade Marketing, Finance, and Supply Chain teams;• Support the development and implementation of in‑store activations together with Brand & Trade Marketing teams; • Daily Key account management, including, but not limited to volume & promotions management (portfolio level), and payments control Show less

Coordinating budgeting, delivery, and deployment of promotional activities in the Modern Trade Channel.Manage and develop channel projects connected with building visibility and availability of Carlsberg productsDevelop an annual Channel plan for Modern Trade customers with a focus over Top 6 partners in order to secure annual company goals.Monitoring channel performance based on internal and external data.Interact closely with SalesForce, Brand Marketing, and Finance Department… Show more Coordinating budgeting, delivery, and deployment of promotional activities in the Modern Trade Channel.Manage and develop channel projects connected with building visibility and availability of Carlsberg productsDevelop an annual Channel plan for Modern Trade customers with a focus over Top 6 partners in order to secure annual company goals.Monitoring channel performance based on internal and external data.Interact closely with SalesForce, Brand Marketing, and Finance Department in order to secure a high level of execution and coordination of Trade Marketing activities.Offers specific actions in response to the changing market and competitive environment, and in order to achieve the objectives in the annual plan; Show less

Coordinating budgeting, delivery and deployment point of sale materials, and promotional activities in the OFF Trade channel.Managing and developing channel development projects.Monitoring channel performance based on internal and external data.Interacting closely with the Sales Force, Brand Marketing, and Finance securing coordination and a high level of executionRegular field visits securing best‑in‑class execution.

Develop effective point‑of‑sale materials and boost brand visibility in touch points.Control Marketing activities/expenses; prepare annual plan, goals, and actions.Take care of the advertising material and POSM production following the applicable procedures. Prepare services requisitions, and collect and analyze vendor's quotations.Support Trade Channels with activity proposals, analysis of ongoing marketing initiatives, cycle guideline creation, etc.Offers specific actions… Show more Develop effective point‑of‑sale materials and boost brand visibility in touch points.Control Marketing activities/expenses; prepare annual plan, goals, and actions.Take care of the advertising material and POSM production following the applicable procedures. Prepare services requisitions, and collect and analyze vendor's quotations.Support Trade Channels with activity proposals, analysis of ongoing marketing initiatives, cycle guideline creation, etc.Offers specific actions in response to the changing market and competitive environment, and to achieve the objectives in the annual operating plan related to promo materials; Show less

Prepare BTL services requisitions, and collect and analyze vendor's quotations.Providing guides and training to third Parties/Agencies to follow the designed companystandards.Control the BTL activities/expenses; prepare the annual plan, goals, and actions.Define POSM placement standards and ensure clear communication assuring appropriatePOSM implementation.Guide development of new POSM(Point Of Sale Materials) and POSM sets reflecting the corebrand values and… Show more Prepare BTL services requisitions, and collect and analyze vendor's quotations.Providing guides and training to third Parties/Agencies to follow the designed companystandards.Control the BTL activities/expenses; prepare the annual plan, goals, and actions.Define POSM placement standards and ensure clear communication assuring appropriatePOSM implementation.Guide development of new POSM(Point Of Sale Materials) and POSM sets reflecting the corebrand values and ensuring, that communication at the point of sale, builds and protectsMar 2015 - Jan 2018Education and QualificationsWork experiencebrand equity.Monitoring the competition and market trends. Develop and maintain effectivecollaboration with 3rd Party Agencies/Suppliers, providing service for POSM development.Offers specific actions in response to the changing market and competitive environment,and to achieve the objectives in the annual operating plan related to promo materials;Support Trade channels with activity proposals, analysis of ongoing marketing initiatives,cycle guideline creation, etc. Coordinates activities and communicates with externalvendors and agencies; Show less

Define POSM placement standards and ensure clear communication assuring appropriate POSM implementation.Maintain up-to-date warehouse information in terms of relevant POSM Availability using SAP systemTrain and guide the Field Force to follow the defined standards in terms of POSM utilization by conducting regular field visits, review in reports and providing feedback to the management team)Provide feedback and support to Field Sales Force in order to constantly improve the accuracy… Show more Define POSM placement standards and ensure clear communication assuring appropriate POSM implementation.Maintain up-to-date warehouse information in terms of relevant POSM Availability using SAP systemTrain and guide the Field Force to follow the defined standards in terms of POSM utilization by conducting regular field visits, review in reports and providing feedback to the management team)Provide feedback and support to Field Sales Force in order to constantly improve the accuracy of collected market information, using SMS(Sales and Marketing System) and Understanding Retail Environment system.Build and maintain vital segmentation status of the cigarette-selling universe in Bulgaria.Support consumer engagement activities in General Trade and Key Account channels.Control the Trade Marketing activities/expenses; prepare the annual plan, goals, and actions.Develop and maintain effective collaboration with 3rd Party Agencies/Suppliers, providing service for POSM development. Show less

Represent the company strategy, responsibilities, and values in the retail universe‑ General Trade and Key Account(GT and KA).Train and guide shop assistants and retailers to follow company standards when executing consumer engagement activities and provide them with special training on the field to become brand ambassadors of Philip Morris Bulgaria.Ensure availability of the company brands, according to the agreed Merchandising Services Agreement, and reducing out of the stock… Show more Represent the company strategy, responsibilities, and values in the retail universe‑ General Trade and Key Account(GT and KA).Train and guide shop assistants and retailers to follow company standards when executing consumer engagement activities and provide them with special training on the field to become brand ambassadors of Philip Morris Bulgaria.Ensure availability of the company brands, according to the agreed Merchandising Services Agreement, and reducing out of the stock situationEnsure visibility of the company brands(arrangement and installing point of sale advertisement materials.Ensure good business relations with strategic trade partners(GT and KA). Manage and report to higher management the results of consumer engagement activities in the retail universe.Participation in different projects/ tasks connected with new brand launches, executing trade segmentation of the tobacco marketEnsure good business relations with strategic trade partners(GT and KA).Manage and report to higher management the results of consumerengagement activities in the retail universe.Participation in different projects/ tasks connected with newbrand launches, execute trade segmentation of the tobacco marketdevelop new market approach and trade activities. Show less