Ivan Mukhanko Email & Phone Number

Warsaw, Poland

• Setup, traffic, and optimization digital ad campaigns in CM360, DV360, Amazon DSP, The Trade Desk, Google Ads;• Solid expertise in GA360 and GA4;• Independent campaign and project management aiming to achieve the determined goals;• Data analysis of new projects before launch to identify the best strategy which can provide the expected results within the identified budgets and timing ;• Ongoing analysis of the campaigns focusing on identifying the areas of improvement or areas to test to provide the client and the team with actionable insights which can boost the performance;• Turn-key activation of campaigns: target audience identification, campaign architecture, budget plan, tracking map, tracking implementation, set up of campaigns, launch QA, troubleshooting, specs for a request for creatives;• Automatization of a daily routine (auto-reports, auto-analysis, budget allocation based on the real performance)

Minsk, Belarus

• Created and implemented advertising strategies that improved KPI like decreasing CPA over 300%;• Managed about 10 projects with multiple ad campaigns simultaneously;• Managed project up to 1 000 000 USD budget monthly;• Worked with such platforms as Google Ads, Yandex Direct, Meta, VKontakte, MyTarget;• I have been working with wide range of products and clients, starting with small individuals to big companies for countries such as: Russia, Belarus, Kazakhstan;• Conducted a different A/B tests and strategies