•Working closely with agencies in setting up, launching and optimising large-scale biddable media campaigns;•Offering data-driven marketing strategy and solutions to stakeholders from TA and Marketing to C-suite; prioritizing and executing on what’s best for the business;•Outperformed competitors in brand KPIs by carefully planning and executing online marketing campaigns on strategic channels.•Developed and rolled-out a strategy for improving brand reputation by positively influencing brand presence on review platforms.•Increased website conversions by 20% by continuously analysing and optimising the user journey. Collaborated with technical teams in the ongoing improvement of Booking.com's careers site including A/B testing and development of new features.•Implemented Content & CRM strategies based on user journeys, personas and business objectives.•Collaborated with creative teams in managing a content marketing strategy for our award-winning brand on LinkedIn; Acting as a main point of contact for Enterprise LinkedIn products and their internal adoption.

APAC Brand Marketing Strategy assignmentBased in Singapore, I worked closely with local stakeholders in building the foundation of a long-term content and marketing strategies for key hiring locations. •China: Owned market research, strategy and action plan for launching a branded profile on Wechat. Collaborated with creative team, agencies and stakeholders in running local campaigns that created awareness and generated conversions. •Japan: Developed a localised brand marketing strategy based on research, local nuances and business needs. Implemented strategy by partnering with a creative team in developing video assets in Japanese and using them for marketing campaigns. •South Korea: Conducted market research and built relationships with local vendors that can support ongoing marketing needs.

∙Helping non-profit organisaitons harness the full potential of Google Ad Grant & Analytics.∙Building accounts on GoogleAds, setting up Conversion/Event Tracking, running and optimising Google Search campaigns.

∙SEM: creating, monitoring, optimising and automating search, display, video, shopping and mobile campaigns on AdWords as well as search campaigns on Bing, aiming to reach new audiences and re-engage with returning visitors. ∙Social Advertising: Manage daily execution of paid social campaigns across Facebook & Twitter. Growing internal customer database and communities and increasing engagement with existing relevant audiences.∙Analytics: Researching new opportunities and evaluating the effectiveness of ongoing campaigns. Identifying high-quality traffic channels, sessions and users and harnessing the potential of that data via similar audiences and various retargeting methods. Presenting relevant data to external teams and creating easy-to-digest dashboards that would facilitate their day-to-day tasks.∙A/B testing & WebContent: Creating, writing and optimising customised landing pages, aiming to improve user experience and lower avg.cpc. Collaborating with content writers, designers and video editors.∙SEO: Managing the ongoing SEO optimisation and working closely with content writers, product managers and developers.

Developing and optimising effective marketing plans – Social Media, Online Video and Display ads.-driving traffic to key accounts such as Amazon, Spotify and AppleMusic;-input in managing the international social presence of key artists and labels with 4M+ fanbase across Facebook and Twitter;-monitoring sales, monthly reports, proposed action plans to drive up business;-managing budgets & costs;-working with VP on concept ideas and development of new products;-working with VP on announcements to markets and other stakeholders-assisting markets in variety of small / medium size marketing related tasks-pro-actively assisting to ensure individual markets are fully aware of our new campaigns, products and tools

-developing creative ideas and concepts, often in partnership with the art director-writing copy for global clients including Nestlé, Microsoft and Subway-presenting concepts to clients-overseeing campaigns through the production stage to completion-monitoring the effectiveness of advertising campaigns-involvement in online marketing strategy development