Ivan Raykov Email & Phone Number

Sofia, BG

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

• Working closely with agencies in setting up, launching and optimising large-scale biddable media campaigns;
• Offering data-driven marketing strategy and solutions to stakeholders from TA and Marketing to C-suite; prioritizing and executing on what’s best for the business;
• Outperformed competitors in brand KPIs by carefully planning and executing online marketing campaigns on strategic channels.
• Developed and rolled-out a strategy for improving brand reputation by positively influencing brand presence on review platforms.
• Increased website conversions by 20% by continuously analysing and optimising the user journey. Collaborated with technical teams in the ongoing improvement of Booking.com's careers site including A/B testing and.
• Implemented Content & CRM strategies based on user journeys, personas and business objectives.

Amsterdam Area, Netherlands

Singapore

• APAC Brand Marketing Strategy assignmentBased in Singapore, I worked closely with local stakeholders in building the foundation of a long-term content and marketing strategies for key hiring locations.
• China: Owned market research, strategy and action plan for launching a branded profile on Wechat. Collaborated with creative team, agencies and stakeholders in running local campaigns that created awareness and.
• Japan: Developed a localised brand marketing strategy based on research, local nuances and business needs. Implemented strategy by partnering with a creative team in developing video assets in Japanese and using them.
• South Korea: Conducted market research and built relationships with local vendors that can support ongoing marketing needs.

Amsterdam, North Holland, Netherlands

∙Helping non-profit organisaitons harness the full potential of Google Ad Grant & Analytics.∙Building accounts on GoogleAds, setting up Conversion/Event Tracking, running and optimising Google Search campaigns.

Amsterdam, North Holland, Netherlands

∙SEM: creating, monitoring, optimising and automating search, display, video, shopping and mobile campaigns on AdWords as well as search campaigns on Bing, aiming to reach new audiences and re-engage with returning visitors. ∙Social Advertising: Manage daily execution of paid social campaigns across Facebook & Twitter. Growing internal customer database.

London, United Kingdom

Developing and optimising effective marketing plans – Social Media, Online Video and Display ads.-driving traffic to key accounts such as Amazon, Spotify and AppleMusic;-input in managing the international social presence of key artists and labels with 4M+ fanbase across Facebook and Twitter;-monitoring sales, monthly reports, proposed action plans to.

Sofia

-developing creative ideas and concepts, often in partnership with the art director-writing copy for global clients including Nestlé, Microsoft and Subway-presenting concepts to clients-overseeing campaigns through the production stage to completion-monitoring the effectiveness of advertising campaigns-involvement in online marketing strategy development

Master Of Arts (M.A.), Advertising And Public Relations

Bachelor'S Degree, Marketing