Ivan Rybakov Email & Phone Number

Russia

Almaty, Kz

Almaty, Kazakhstan

Moscow, Russia

Business1. Negotiation with Contractors: Developed negotiation tactics and conducted successful contractor negotiations.2. Financial Performance Monitoring: Conducted monthly performance reviews and optimized team operations to achieve maximum profitability, exceeding targets by >10% consistently over four years.3. Client Service Presentation: Delivered additional service packages to clients, resulting in an average billing increase of >10% above the planned amount.4. Revenue Exceedance Amid Budget Cuts: Surpassed revenue targets despite a 40% reduction in media budgets without staff layoffs.Processes1. Tender Wins: Secured contracts, including top 20 clients in the Russian market across Pharma, Banking, Telecom, and Retail sectors, and renewed contracts in subsequent tenders.2. Process Optimization/Automation: Implemented process optimizations that reduced task completion times in 3X-5X.3. International Client Management: Managed accounts for international clients such as Danone, Actavis, Puig, Dr. Theiss, Babyliss, and the Israel Ministry of Tourism.4. Collaborated on sponsorship TV projects for major channels.5. Engaged in projects with Smart TV, OTT TV, and online cinemas.6. National, Regional, and Satellite TV: Worked with various TV platforms.7. TV Budget Management: Managed TV budgets ranging from €100,000 to €50 million.8. Software Proficiency: Utilized software tools such as Palomars, TV Planet, AdEx, Programmatic, Escom, MediaManager, and iCreative.Team1. Team Formation: Built a department of 10-12 members divided into three groups.2. Internal Collaboration Model: Developed an effective model for internal department collaboration.3. Department Structuring: Created detailed regulations for key department tasks with comprehensive methodologies for each grade.5. Training and Strategic Sessions: Developed and conducted training and strategic sessions for employees.6. Employee Turnover Reduction: Reduced annual employee turnover to 9%.

Moscow, Moscow City, Russia

1. Annual TV Campaign Planning: Planned annual TV campaigns for Danone, defended tactics before the client, and secured early deal approvals each year.2. TV Placement Effectiveness Monitoring: Monitored TV placement effectiveness and made adjustments per client requests, receiving top client ratings for video advertising services, which determined the final agency remuneration.3. Flowchart Preparation and Optimization: Prepared and optimized flowcharts, making necessary adjustments.4. Weekly Analytics and Competitive Reports: Conducted weekly analytics and prepared competitive reports.5. PBA Preparation and Defense: Prepared and defended PBA (Post Buying Analysis) documents.6. Data Collection for Auditors: Collected data for auditors, prepared templates, and defended results, with all audits showing client advantages over competitors.7. Online Video Campaign Reports: Prepared effectiveness reports for online video campaigns.8. Multiscreen Video Campaign Evaluation: Assessed multiscreen video campaign effectiveness and calculated cross-reach for campaigns.

Moscow, Russia