Overall I have 15 years of extensive experience with creative agencies. Serving as the Design & Art Director at Deluxe Interactive, a full-spectrum creative agency with strong digital focus, I've led design and development teams, coordinated digital initiatives, and boosted production processes for a variety of clients including Mercedes Benz, Sony, Bacardi, Coca-Cola, Heineken, KFC and others. My experience includes an array of both digital and traditional projects, including web design (50+ projects), branding & identity (20+ projects), creation of three unique typefaces, Key visual/POSm design (30+ projects), video/animation (20+ projects), and interactive installations (5+ projects).My passion for generative AI has led me to explore and master various tools and technologies such as StableDiffusion, DreamBooth, LORA, MidJourney, DALL-E 3, ChatGPT, Claude and others. I have developed proven pipelines using these tools for specific tasks.In addition to my primary role, my passion for inventive design and entrepreneurial spirit has led me to establish a number of side projects, an AI startup, Babell.Ai, in 2022, Collaba.app, an working-on-video productivity tool, and JOKLA, a unique line of concrete lamps.