Ivan Xu Email & Phone Number

Hong Kong

Singapore

1. Spearheaded the product vision and execution, shepherding the product lifecycle from concept to market launch. Achieved a 30% increase in user satisfaction through meticulous UI/UX design and continuous product optimization.2. Independently designed and maintained the company website using Webflow, a no-code platform, and implemented automated workflows for SEO blog updates, resulting in a 20% surge in organic traffic.3. Conducted regular market trend analyses and competitive research in the international AI space, providing data-backed insights and strategic recommendations for product iterations.4. Led the international market expansion, successfully launching the product on platforms like Product Hunt and Appsumo, and expanded brand reach via overseas social media channels, culminating in a 50% increase in user base.5. Leveraged Google Analytics and Plausible to track user behavior, refine page layouts, and content strategies, boosting conversion rates by 40%.6. Served as a solutions consultant, offering tailored advice to domestic enterprises and fulfilling customized requirements through prompt optimization, enhancing the practical application of product features.

中国 广东省 深圳

1. Team Management: Established and led a localized product marketing team for a SaaS company, focusing on localization and expansion in the China market. Consistently produced localized marketing content, driving customer awareness and demand.2. Product Marketing: Collaborated closely with the ROW Product Marketing team to identify SaaS product selling points and develop tailored go-to-market strategies for Chinese users. Successfully localized new features and achieved an average of 800+ new leads per campaign.3. Solution Support: Spearheaded the Business Intelligence team to facilitate the conversion of 10+ enterprise customers in the China market by offering customized industry BA templates and other localization solutions, leveraging cross-cultural communication and project management skills.4. Inbound Marketing: Focused on website and landing page optimization for the China market, enhancing the conversion funnel and user experience for Chinese customers. Achieved a 500% increase in conversion rates for the organic channel through continuous customer journey optimization and SaaS industry knowledge.5. Industry Insight & Competitor Analysis: Conducted China market research, monitoring industry trends and competitor activities in the Chinese SaaS market. Created and shared battlecards with marketing and sales teams to inform strategic decisions for product localization and expansion.6. Knowledge Management: Systematically integrated internal documents related to product localization (including marketing collateral, sales playbook, SOP sales process, and SDR playbook) to bridge knowledge gaps within the team, fostering effective cross-cultural communication and collaboration.

中国 广东省 深圳

1. Product Roadmap and Operations: Developed and managed product roadmap, designed business models, and oversaw prototype design and project implementation. Established a core product operation system, streamlined internal collaboration processes, and enhanced the product feedback mechanism for continuous improvement.2. Data-driven Product Management: Built a comprehensive product data system, continuously improved the platform's data dashboard, and used data insights to drive product iteration. Regularly delivered product operation reports to inform strategic decision-making.3. Customer-centric Content Strategy: Identified customer pain points and developed a targeted content strategy. Led the team in content creation, distribution, and management, producing various content types for multi-platform distribution.4. Profitability and Cash Flow Optimization: Focused on enhancing positive cash flow for the platform by optimizing product marketing features and improving overall product profitability.5. Business Development and Partnerships: Aligned with corporate strategy and business development needs, identified and explored high-value collaboration opportunities and channels while forecasting partnership expectations.6. Targeted Advertising and Performance Optimization: Managed and optimized targeted advertising campaigns across multiple platforms, including but not limited to Baidu SEM and WeChat Ads, continuously improving ad performance and return on investment.

中国 广东 深圳

1. Integrated Marketing Campaigns: Developed and executed multi-channel integrated marketing tactics in accordance with the marketing calendar, producing creative plans for various display formats, resulting in 20 million+ impressions across all channels.2. Market Analysis and Targeting: Conducted market and product analysis to identify unique selling points and key highlights. Defined target audiences and promotion strategies, delivered comprehensive creative output including visuals, webpages, and promotional materials, driving conversion rates.3. Event Management and Brand Building: Initiated and executed 20+ marketing events, such as Kingdee SaaS ERP User Conferences, Kingdee Summit Forums, and benchmark enterprise engagements. These events enhanced brand influence, expanded business opportunities, and increased customer conversion rates.4. Customer Case Studies and Video Production: Created an annual collection of Kingdee SaaS ERP case studies, including video production for high-profile clients like BLISS CAKE, muwu BBQ, and OFO. These case studies served as powerful marketing collateral, supporting sales efforts and ongoing marketing activities throughout the year.