Over 10 years' experience with a company under CNTA providing professional branding and marketing service, and specializing in tourism promotion for Chinese travel and tourism industries at home and abroad. Around 5 years' experience with one of the major tour operators in China focus on market study, products R&D, online & offline promotion and marketing, etc.Proven experience in branding and consultancy for tourism and travel industries with wide range of responsibilities involved in: 1.Corporate development strategy, core competitiveness analysis and development;2.Key project planning and management;3.Team-building, work assignment, supervision, assessment and management of departments;4.Develop sales and marketing plans for key accounts.Specialties: 1.Destination marketing;2.Tourism promotion, publishing and marketing;3.Planning for tourism branding and marketing;4.Government PR, media planning and development, branding and marketing.5.Tourism consumption research and consumer media;6.Internet and social media marketing;7.Mega events planning, operation and management;8.Member of International Tourism Studies Association.
Listed skills include Marketing, Strategy, Management, Event Planning, and 14 others.
