Ivan Xu Email & Phone Number

Beijing City, China

1.Overall management and operation of www.chinatraveldepot.com, a major online inbound tour operator in China.2.Planning and management of online and offline tourism promotion projects for China National Tourism Administration and Beijing, and other regional governments.3.Planning and implementation of Charming Beijing Tourism Promotion Day, during the Beijing Week in celebration the 150 anniversary of Canada in Ottawa.4.Planning and implementation of Jilin Ice & Snow Tourism Investment and Promotion in Sweden, Switzerland and Austria.5.Chief on the Study and Implementation Strategy on Beijing Inbound Tourism, which is highly appraised by the Beijing Municipal Commission of Tourism Development with most of the advices adopted. 6. Planner and organized the Belt and Road High-level Events on Disability Cooperation.7. Planner and organized the High-level Intergovernmental Meeting on the Midpoint Review of the Asia and Pacific Decade of Persons with Disabilities, 2013-2022 co-hosted by the United Nations and Chinese Government.

Beijing City, China

1.Integrated destination marketing service, online and offline, for Beijng, Hubei, Heilongjiang and other destinations in China on www.chinatraveldepot.com, the major online inbound tour operator in China, and TripAdvisor, Skyscanner and other OTAs, and social media including Facebook. 2.Planned and implemented the 2014 WTCF Exploration: Expo & Marketplace, an important event of exhibition and trade fair helping the World Tourism Cities Federation (WTCF) to consolidating its basis as a platform for tourism industries worldwide. 3.Helped Los Angles Tourism and Convention Board China Office to increase branding and image in the public. 4.Operated the ASEM High-level Meeting on Disability & Global Conference on Assistive Devices and Technology, which is hosted by the China Disabled Persons' Federation, Ministry of Foreign Affairs and Beijing Municipal Government, and Chinese Premier Li Keqiang and German Chancellor Merkel attended. 5.Organized and made the "Marketing Research and Promotion Plan for Yangtze River Tourism Region" and "Monitoring and Performance Evaluation Report for WTCF 2015 Summit and Related Events".

Chaoyang District, Beijing

In charge of the PR & Events Center, the Cultural Creativity Center and the Publishing Center.Major achievements include:1. Tourism Recovery Plan for Sichuan after earthquake in Lushan, with both traditional media of CCTV and airport banners, and online media like TripAdvisor;2.Cultural creativity and tourism cmmodity plan for Henan;3.Fujian tourism branding and marketing plan, plan for the 10th Strait Travel Fair;4.Initiated and set up China Tourism Branding & Marketing Alliance;5.Initiated and facilitated the strategic cooperation with CNTV and TripAdvisor;

Main Projects and Achievments: I. Major Mega Events1.In 2007, Tourism Future & Development —China Forum. 2.In 2008, 2010 and 2012, the International Mayor’s Forum on Tourism—China (IMFT), an top-level forum for mayors of tourist cities worldwide supported by UNWTO, PATA and WTTC. 3.2008, 2010 and 2012, China-U.S. Tourism Directors Summit. 4.In 2009, operated World Expo Tourism promotion meeting, film launching ceremony, promotion stations inauguration and World Expo Tourism Forum on one day; World Expo Tourism Gala Banquet during PATA Travel Mart 2009; 51st FIJET World Congress Reception; World Expo Tourism Year Gala Banquet in Kunming.5.In 2010,the Opening Ceremony and Welcome Banquet of Global Travel & Tourism Summit, sponsored by WTTC with CNTA and Beijing Municipal Government as the patrons; cooperated with ITM Co. of U.S. and held “Go China Summit” the buyer and seller appoint session.6.In 2011, PATA 60th Anniversary & Conference events,organized 33 of 37 events in four days; Inauguration & LOGO Unveiling Ceremony of China Tourism Day; initiated and organized China Int'l Tourism Branding & Marketing Seminar.7.In 2012, China-Russia Tourism Year events.Other Achievements:1.In 2007, planned and launched the monthly magazine "Tourism Insight" for the Company. 2.In 2009, planed China Tourism Industries Festival; began to do TV advertisements.3.In 2010, made plan and changed the English name of the Company from Xinglu Advertising into Sunny Int'l Communications.4.In 2011, helped the company to step into TV advertisements. 5.In 2012, led team and made the General Plan for Baoding Tourism Marketing.7.From 2001 to present, sponsorship and advertising program, Official publications of CITM and China Domestic Tourism Fair, and Cross Strait Travel Fair, Taipei.8.Branding for China Tourism Year annually, including Olympic Tourism, World Expo Tourism and Smart Trave Year of 2014.

Before April, 2010 the company's name was Beijing Xinglu Advertising Ltd. Main Scope of Work: I. Tourism Promotion Publishing1.Promoted to be Assistant GM in charge of the Chinese, English, Creative Design and Printing departments, responsible for the publishing projects of the Company. Published tens of millions of multi-language tourism promotional publications including travel guides, theme year brochures, itinerary series, tourist maps, posters, calendars, distributed through CNTA overseas offices globally. Clients include CNTA and regional tourism administrations and enterprises. II. Exhibition and Convention 1.Assigned to be in charge of the overall operation of CITM in 2001. Scope of work includes: planned the advertising and sponsorship programs, led the team to plan and implement the publishing of Official Directory, Official Daily and other publications, responsible for the marketing and sales.2.Cooperated with TTG, TravelWeekly and other international media to promote of the exhibition.3.Managed the overall operation of CDTF from 2004 to 2009. 4.Planned and operated the advertising and sponsorship projects for the annual Cross-Strait Travel Fair (CSTF) attended by tourism industries from Mainland China and Taiwan from 2006 to 2009. III. Media Development and Sales 1.Managed the Marketing Department from 2004 to 2009 to be in charge of advertising sales in CNTA overseas promotion publications which provides a vehicle for Chinese tourism organizations and enterprises for overseas branding.2.In charge of the overall operation of CITM, CDTF and CSTF advertising and sponsorship projects, extended the media mix, increased market share and raised sales revenue.3.Based on analysis of clients’ needs, planned and placed their advertisements on CCTV, and expanded the Company’s media resources. 3.Created TV campaign for CNTA with theme of Cultural Tour to broadcast on the launch of CCTV-4’s “Homeland, Dreamland” program.

Promoted to Director of English Department in August, 2000 responsible for English translation, editing, project arrangement and quality supervision of tourism publications in foreign languages.

Joined Beijing Xinglu Advertising Ltd. in May, 2000 as English editor, with translation and editing as main work and began career in tourism publishing and promotion.

Ma To Attain, Tourism Administration

On-the -job postgraduate to attain the degree of MA majored in tourism management at the Beijing International Studies University.

Master Of Arts (M.A.), English In Internationa Trade And Affairs

English