Ivan Young Email & Phone Number

Oakland, CA, US

San Francisco, California, United States

o Measure marketing campaign performance using SQL and Pythono Advise marketing managers on test designso Perform sizing and power analysis for marketing experiments using SQL and Pythono Measure performance of marketing experimentso Develop dashboards in looker to track marketing KPI’so Analyze the performance of owned and paid media assets using Google.

San Francisco Bay Area

o Lead analytic projects for Wells Fargo Home Lendingo Developed marketing funnel and attribution reports using internal and external datao Developed direct marketing campaignso Implemented marketing test strategies and provided insights on performance and optimizationo Developed documentation including data dictionaries and data flows for the data marts I.

San Francisco Bay Area

o Developed multi-channel marketing attribution reports using multiple attribution methodologies including time decay, linear, last touch, first touch and event weightedo Extracted, transformed and loaded digital marketing interaction data and account/application data using from multiple data warehouses into marketing attribution data marto Analyzed.

Oakland, California, United States

o Developed underlying data sources to be used for marketing development and reporting using SQL and Pythono Developed multi-channel marketing campaigns with Unica/IBM Campaigno Performed data and campaign quality assuranceo Provided recommendations on optimization and process improvemento Developed Tableau dashboards to measure marketing campaign.

San Francisco Bay Area

o Worked with stakeholders to gather understand marketing reporting needso Developed Tableau reports to monitor campaign, product, offer and channel performanceo Trained Optimization consultants on how to interpret performance data and trendso Analyzed marketing tests and provide insights on performance and optimizationo Researched data models and data.

Concord, California, United States

o Consulted with business partners to gather project requirementso Developed reports to measure the effectiveness of Wells Fargo’s software development and quality assurance teams, measuring time, cost and outputo Researched enterprise systems of record to understand object relationships and data definitionso Developed mapping documentation to standardize.

San Francisco, CA

o Developed multi-segment marketing campaigns using UNICA and SASo Partnered with Marketing Managers to define campaign requirementso Used marketing resource management tool for scheduling and asset managemento Developed QA and ad-hoc reports using Teradata, SAS and Excelo Identified data discrepancies and errors and worked with data warehouse to resolve.

Emeryville, CA

o Consult with marketing partners to strategize and define marketing campaign requirementso Write SQL to identify target audienceso Upload Marketing to lists to ESP platformo Develop campaigns in Responsys Interact: AB testing, dynamic content and personalizationo Modify email creative and apply tracking tags and clean up HTML codingo Train new staff on.

San Francisco Bay Area

o Consulted with marketing partners to strategize and define marketing campaign requirementso Drafted technical campaign requirements including targeting and segmentation ruleso Transferred and explained campaign requirements to UNICA developerso Developed automated and ad-hoc marketing campaigns in UNICA Campaign o Ensured all creative assets and.

o Consulted with marketing partners on campaign strategieso Developed user -friendly CRM data universe used for rapid campaign development and analysiso Developed automated and ad-hoc marketing campaigns in UNICA Campaign and Oracleo Ensured quality of campaign selection, segmentation and testing criteria o Developed a user -friendly CRM database to be.