Ivana Liang Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Design cohesive e-commerce solutions across desktop, mobile, and native apps.

Seattle, Washington, United States

- Reduced 60% bounce rate by collaborating with stakeholders and cross-functional teams to redesign the end-to-end process of the e-commerce website with a cost-efficient approach.- Identified user pain points by consolidating 400+ user insights, resulting in increasing 86% understanding of functionality and benefits of snuffle products from usability testing.- Strengthened the company branding by creative content strategy.- Accelerated the workflow by introducing an end-to-end design guideline and system resulting in early handoff.

Seattle, Washington, United States

Partner Project: Writing Symphony (an organization that offers online learning classes.)- Discovered usability issues by conducting competitive analysis and content audit.- Redesigned the e-learning website to improve interface design and usability, decreasing the bounce rate by 45% and reducing customer service team workload by 25%.- Worked directly with founders to align with business objectives and managed the project process.

Shenzhen/ Remote

- Designed content layout and created a user-centered design system, increasing monthly views by 70%, and engagement rate by 50%.- Maintained operations of 10+ media accounts and was responsible for content strategy to build positive branding, increasing new followers by 60%.- Built and managed WeChat communities to increase audience engagement and promote offline activities.

Shanghai, China

- Created social media content and coordinated with an advertising agency in SEO campaigns, boosted 3000+ new followers in three months.- Brainstormed and created monthly WeChat articles on Flywire’s WeChat public account.- Produced an internship vlog to promote the company culture and mission, which was published on multiple platforms.- Utilized Excel to collect and analyze monthly WeChat account brand performance, and tracked reputation management.

Seattle, Washington, United States

- Provided thorough information in response to inquiries and supported passengers with special needs while maintaining a courteous and professional attitude in all situations.- Checked in passengers and assisted them with ticketing, baggage, and reservation procedures.- Facilitated boarding process with public informational announcement and boarding passes verification.- Developed proficiency in airline ticketing and reservation software, including rescheduling passenger flight cancellations and group reservations.

Master Of Communication In Digital Media, Ux Specialization, 3.95/4.0

Featured courses: - User-Centered Design - User Research and UX Strategies - Advanced User Design: UX Studio - Content Strategy and User.

Bachelor Of Science- Hospitality Management, Concentration: Meetings And Events Management, 3.67

- Honor: Graduated with Cum Laude | Eta Sigma Delta Honor Society - Award: UNLVino Scholarship

Associate Of Arts - Aa, Business, 3.7/4.0

- Award: International Student Scholarship