Ivana Zdravkovic Email & Phone Number

Florida, United States

Miami, Florida, United States

As the Marketing Strategist of The Womb Consulting, I provide branding strategy services for industry leaders and communication agencies across Latin America, delivering expert insights on local and global trends, sales forecasts, growth marketing strategies, and comprehensive annual marketing plans to drive business success.► Facilitate connections between LATAM companies and potential international clients in the US► Enhance sales pitches for leading branding agencies, driving new revenue opportunities► Empower local brands on digital strategy to boost launch effectiveness and visibility► Coach internal marketing teams on executing brand and digital strategies effectively within budget constraints

Miami, Florida, United States

As the Chief Business Development Officer with For_Me, I transformed the LATAM beauty brand landscape, leading this innovative technology startup by integrating customer insights, UGC, and social commerce into high-impact marketing campaigns, driving brand engagement and industry innovation.► Orchestrated business development and client experience across LATAM, driving UGC campaigns with 7-13% consumer engagement rates and managing multiple projects► Built Latin America's largest online beauty community, surpassing 1M unique users► Achieved an 80% client repurchase rate, boosting sales through data-driven approach, data visualization reports and positioning the company as a key LATAM beauty industry player► Secured partnerships with 60+ global and local beauty brands, including L'Oréal and Beiersdorf► Delivered a 5% annual sales increase for global beauty products with full-year contracts

Lima, Peru

As the General Manager with For_Me, I led the launch of Peru's first beauty-focused UGC and social commerce platform, building and leading a remote, multi-disciplinary team from the ground up. Established the company locally, managing the budget, multiple projects and over 10 clients simultaneously, and driving the platform's successful market entry.► Directed innovative UGC campaigns for global beauty brands, growing the community from zero to 40K unique participants in just 5 months while leading and mentoring a team of 15+► Signed first-time annual contracts with increasing high-impact market penetration for CeraVe, L’Oréal Paris, Beiersdorf, and La Roche Posay ► Pioneered a new micro-influencer strategy in the local industry and elevated its marketing value by using analytic support and market research to transform the market perception

Lima, Peru

As a Partner / Director with DP Comunicación - Don't Panic, I introduced an innovative communication strategy service for leading brands in the hospitality and beauty industries. Collaborated as a mentor and strategist, conducting in-depth market research and reviewing industry trends to create personalized customer experiences. Led exploration interviews and facilitated brand strategy workshops for C-suite executives, driving impactful business insights ► Developed and launched the brand identity, communication, and social media strategy for Peru’s first nonprofit focused on pediatric care and childhood cancer, endorsed by St. Jude Hospital► Mentored teams and led the digital strategy product launch for Belcorp, a top global direct seller with $1.4B in sales, ranked No. 13 on Direct Selling News' list

Lima, Peru

As a Senior Marketing Director with Vans, a VF Company, I led and executed a marketing plan and an integrated marketing strategy focused on sustainable revenue growth for a renowned streetwear retailer, positioning the brand's essence across 100 purchase points through influencers, community, e-commerce, social media channels, and event experiences. Lead a team of 50+, including back-office staff and store managers. ► Boosted sales by 30% in four years through digital marketing, product launches, barter-funded events, and in-store experience campaigns► Elevated VANS Peru to a Top 5 LATAM country for brand performance and revenue► Secured VANS as the 2nd best streetwear brand in Peru for two consecutive years, based on retail sales and brand awareness polls, driving consumer engagement► Guided and mentored a talented team in producing SEO-optimized website content, driving a 25% annual increase in e-commerce sales

Lima, Peru

As a Professor of Strategic Branding for Formación Continua Universidad Científica del Sur, I developed and taught a course, created for professionals seeking to launch or enhance business projects. The course combined industry insights, workshops, and retail and marketing experience.

New York City Metropolitan Area

As a Brand Manager with Søren Rose Studio ApS, I developed new identity and global communication strategy for USA and Europe market, resulting in Bo Bedre award for best design studio in 2013 in Denmark, collaborations with New York Times, Elle & Architectural Digest. Developed digital strategy and online content for US market, raising brand awareness by 35% (based on site traffic and number of followers) during the first 6 months.

Lima, Perú

As the Creative Director & Co-founder, I developed one of the first integrated digital strategies for local retailer resulting in increased sales by 30%, 3 months after launch (2010), Developed brand strategy and content for over 25 companies in less then 3 years, Managed a team of 10 including creative and design area. Presented coaching workshops for CEOs and their teams.

Lima, Perú

As a Project Manager with Toronja central de comunicadores I managed over 30 communication projects and nationally awarded campaigns focused on creating social impact.

Master Of Arts - Ma, Digital Communication And Media/Multimedia, Gpa 3.96

This MA is designed for communications professionals who aim to sharp their business skills in digital strategy. Students build expertise.

Continuing Professional Studies, Design Thinking & The Art Of Innovation At Hasso Plattner Institute Of Design

Two-thirds of course graduates use design thinking to bring a new product, service, or experience to market within 36 months. I had.

Bachelor Of Arts - Ba, Commmunication Science

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