Ivana Zdravkovic

Ivana Zdravkovic Email and Phone Number

Global Marketing + Strategy @ Carolina K
Florida, United States
Ivana Zdravkovic's Location
Miami-Fort Lauderdale Area, United States
About Ivana Zdravkovic

Imagine the possibilities for your business if you could tap into the global brand strategies that culturally connect, inspire, and scale for lasting impact. As a Marketing Catalyst & Brand Therapist, I bring a unique approach and expertise to the table. I partner with brands across South and Central America, the U.S., and Europe, enabling them to thrive through tailored strategies in advertising, digital transformation, and creative content. My approach combines analytical rigor with an intrapreneurial drive, making me a catalyst for sustainable revenue, market expansion, and repeat business.My recent experience has seen me bridge LATAM brands to the U.S. market, helping clients boost visibility, increase pitch success rates, and enhance digital strategies to capture a broader audience. Previously, as Chief Business Development Officer at For_Me, I built Latin America's largest beauty community and secured high-impact partnerships with global leaders like L'Oréal. Driving 80% client retention and delivering 5% annual sales growth for international brands, I positioned For_Me as a go-to player in LATAM's beauty industry.Across roles, I empower diverse teams to bring out the best in each other—whether developing marketing campaigns based on customer insights, implementing hyper-segmented digital campaigns, or executing brand repositioning. My philosophy is simple: loyalty and growth follow when brands speak authentically to their audience. My multicultural insights and fluency in English, Italian, Serbian, and Spanish, allow me to craft strategies that resonate with diverse audiences. This, coupled with my ability to influence stakeholders at all levels, ensures that your brand's message is heard and understood.Let's connect to discuss how I can help your brand thrive in new markets and create strategies that will exceed your expectations. Reach out to explore how we can drive growth together. Sincerely, Ivana Zdravkovic✉ IvanaZdravkovich @ Gmail .com

Ivana Zdravkovic's Current Company Details
Carolina K

Carolina K

View
Global Marketing + Strategy
Florida, United States
Website:
carolinak.com
Employees:
8
Ivana Zdravkovic Work Experience Details
  • Carolina K
    Global Marketing + Strategy
    Carolina K
    Florida, United States
  • The Womb Consulting
    Chief Marketing Officer
    The Womb Consulting Jun 2023 - Present
    Miami, Florida, United States
    As the Marketing Strategist of The Womb Consulting, I provide branding strategy services for industry leaders and communication agencies across Latin America, delivering expert insights on local and global trends, sales forecasts, growth marketing strategies, and comprehensive annual marketing plans to drive business success.► Facilitate connections between LATAM companies and potential international clients in the US► Enhance sales pitches for leading branding agencies, driving new revenue opportunities► Empower local brands on digital strategy to boost launch effectiveness and visibility► Coach internal marketing teams on executing brand and digital strategies effectively within budget constraints
  • For_Me
    Chief Business Development Officer
    For_Me Aug 2022 - May 2023
    Miami, Florida, United States
    As the Chief Business Development Officer with For_Me, I transformed the LATAM beauty brand landscape, leading this innovative technology startup by integrating customer insights, UGC, and social commerce into high-impact marketing campaigns, driving brand engagement and industry innovation.► Orchestrated business development and client experience across LATAM, driving UGC campaigns with 7-13% consumer engagement rates and managing multiple projects► Built Latin America's largest online beauty community, surpassing 1M unique users► Achieved an 80% client repurchase rate, boosting sales through data-driven approach, data visualization reports and positioning the company as a key LATAM beauty industry player► Secured partnerships with 60+ global and local beauty brands, including L'Oréal and Beiersdorf► Delivered a 5% annual sales increase for global beauty products with full-year contracts
  • For_Me
    General Manager
    For_Me Oct 2021 - Jul 2022
    Lima, Peru
    As the General Manager with For_Me, I led the launch of Peru's first beauty-focused UGC and social commerce platform, building and leading a remote, multi-disciplinary team from the ground up. Established the company locally, managing the budget, multiple projects and over 10 clients simultaneously, and driving the platform's successful market entry.► Directed innovative UGC campaigns for global beauty brands, growing the community from zero to 40K unique participants in just 5 months while leading and mentoring a team of 15+► Signed first-time annual contracts with increasing high-impact market penetration for CeraVe, L’Oréal Paris, Beiersdorf, and La Roche Posay ► Pioneered a new micro-influencer strategy in the local industry and elevated its marketing value by using analytic support and market research to transform the market perception
  • Dp Comunicación - Don'T Panic
    Partner
    Dp Comunicación - Don'T Panic Oct 2019 - Sep 2021
    Lima, Peru
    As a Partner / Director with DP Comunicación - Don't Panic, I introduced an innovative communication strategy service for leading brands in the hospitality and beauty industries. Collaborated as a mentor and strategist, conducting in-depth market research and reviewing industry trends to create personalized customer experiences. Led exploration interviews and facilitated brand strategy workshops for C-suite executives, driving impactful business insights ► Developed and launched the brand identity, communication, and social media strategy for Peru’s first nonprofit focused on pediatric care and childhood cancer, endorsed by St. Jude Hospital► Mentored teams and led the digital strategy product launch for Belcorp, a top global direct seller with $1.4B in sales, ranked No. 13 on Direct Selling News' list
  • Vans, A Vf Company
    Senior Director Of Marketing
    Vans, A Vf Company Jul 2014 - Aug 2019
    Lima, Peru
    As a Senior Marketing Director with Vans, a VF Company, I led and executed a marketing plan and an integrated marketing strategy focused on sustainable revenue growth for a renowned streetwear retailer, positioning the brand's essence across 100 purchase points through influencers, community, e-commerce, social media channels, and event experiences. Lead a team of 50+, including back-office staff and store managers. ► Boosted sales by 30% in four years through digital marketing, product launches, barter-funded events, and in-store experience campaigns► Elevated VANS Peru to a Top 5 LATAM country for brand performance and revenue► Secured VANS as the 2nd best streetwear brand in Peru for two consecutive years, based on retail sales and brand awareness polls, driving consumer engagement► Guided and mentored a talented team in producing SEO-optimized website content, driving a 25% annual increase in e-commerce sales
  • Formación Continua Universidad Científica Del Sur
    Professor Of Strategic Branding
    Formación Continua Universidad Científica Del Sur Jul 2018 - Dec 2018
    Lima, Peru
    As a Professor of Strategic Branding for Formación Continua Universidad Científica del Sur, I developed and taught a course, created for professionals seeking to launch or enhance business projects. The course combined industry insights, workshops, and retail and marketing experience.
  • Søren Rose Studio Aps
    Brand Manager
    Søren Rose Studio Aps Oct 2012 - May 2014
    New York City Metropolitan Area
    As a Brand Manager with Søren Rose Studio ApS, I developed new identity and global communication strategy for USA and Europe market, resulting in Bo Bedre award for best design studio in 2013 in Denmark, collaborations with New York Times, Elle & Architectural Digest. Developed digital strategy and online content for US market, raising brand awareness by 35% (based on site traffic and number of followers) during the first 6 months.
  • Bombones,Creative Workshop
    Creative Director
    Bombones,Creative Workshop May 2009 - Jul 2012
    Lima, Perú
    As the Creative Director & Co-founder, I developed one of the first integrated digital strategies for local retailer resulting in increased sales by 30%, 3 months after launch (2010), Developed brand strategy and content for over 25 companies in less then 3 years, Managed a team of 10 including creative and design area. Presented coaching workshops for CEOs and their teams.
  • Toronja Central De Comunicadores
    Project Manager
    Toronja Central De Comunicadores Oct 2006 - Apr 2009
    Lima, Perú
    As a Project Manager with Toronja central de comunicadores I managed over 30 communication projects and nationally awarded campaigns focused on creating social impact.

Ivana Zdravkovic Education Details

Frequently Asked Questions about Ivana Zdravkovic

What company does Ivana Zdravkovic work for?

Ivana Zdravkovic works for Carolina K

What is Ivana Zdravkovic's role at the current company?

Ivana Zdravkovic's current role is Global Marketing + Strategy.

What schools did Ivana Zdravkovic attend?

Ivana Zdravkovic attended New York University, Stanford University, Universidad De Lima.

Who are Ivana Zdravkovic's colleagues?

Ivana Zdravkovic's colleagues are Sofia Conrad, Roxxi Bojorquez, Michelle Manon, Carolina Kleinman, Rebekka Rautionmaa, Alexa Hirt.

Not the Ivana Zdravkovic you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.