Ivana Zdravkovic Email and Phone Number
Imagine the possibilities for your business if you could tap into the global brand strategies that culturally connect, inspire, and scale for lasting impact. As a Marketing Catalyst & Brand Therapist, I bring a unique approach and expertise to the table. I partner with brands across South and Central America, the U.S., and Europe, enabling them to thrive through tailored strategies in advertising, digital transformation, and creative content. My approach combines analytical rigor with an intrapreneurial drive, making me a catalyst for sustainable revenue, market expansion, and repeat business.My recent experience has seen me bridge LATAM brands to the U.S. market, helping clients boost visibility, increase pitch success rates, and enhance digital strategies to capture a broader audience. Previously, as Chief Business Development Officer at For_Me, I built Latin America's largest beauty community and secured high-impact partnerships with global leaders like L'Oréal. Driving 80% client retention and delivering 5% annual sales growth for international brands, I positioned For_Me as a go-to player in LATAM's beauty industry.Across roles, I empower diverse teams to bring out the best in each other—whether developing marketing campaigns based on customer insights, implementing hyper-segmented digital campaigns, or executing brand repositioning. My philosophy is simple: loyalty and growth follow when brands speak authentically to their audience. My multicultural insights and fluency in English, Italian, Serbian, and Spanish, allow me to craft strategies that resonate with diverse audiences. This, coupled with my ability to influence stakeholders at all levels, ensures that your brand's message is heard and understood.Let's connect to discuss how I can help your brand thrive in new markets and create strategies that will exceed your expectations. Reach out to explore how we can drive growth together. Sincerely, Ivana Zdravkovic✉ IvanaZdravkovich @ Gmail .com
Carolina K
View- Website:
- carolinak.com
- Employees:
- 8
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Global Marketing + StrategyCarolina KFlorida, United States -
Chief Marketing OfficerThe Womb Consulting Jun 2023 - PresentMiami, Florida, United StatesAs the Marketing Strategist of The Womb Consulting, I provide branding strategy services for industry leaders and communication agencies across Latin America, delivering expert insights on local and global trends, sales forecasts, growth marketing strategies, and comprehensive annual marketing plans to drive business success.► Facilitate connections between LATAM companies and potential international clients in the US► Enhance sales pitches for leading branding agencies, driving new revenue opportunities► Empower local brands on digital strategy to boost launch effectiveness and visibility► Coach internal marketing teams on executing brand and digital strategies effectively within budget constraints -
Chief Business Development OfficerFor_Me Aug 2022 - May 2023Miami, Florida, United StatesAs the Chief Business Development Officer with For_Me, I transformed the LATAM beauty brand landscape, leading this innovative technology startup by integrating customer insights, UGC, and social commerce into high-impact marketing campaigns, driving brand engagement and industry innovation.► Orchestrated business development and client experience across LATAM, driving UGC campaigns with 7-13% consumer engagement rates and managing multiple projects► Built Latin America's largest online beauty community, surpassing 1M unique users► Achieved an 80% client repurchase rate, boosting sales through data-driven approach, data visualization reports and positioning the company as a key LATAM beauty industry player► Secured partnerships with 60+ global and local beauty brands, including L'Oréal and Beiersdorf► Delivered a 5% annual sales increase for global beauty products with full-year contracts -
General ManagerFor_Me Oct 2021 - Jul 2022Lima, PeruAs the General Manager with For_Me, I led the launch of Peru's first beauty-focused UGC and social commerce platform, building and leading a remote, multi-disciplinary team from the ground up. Established the company locally, managing the budget, multiple projects and over 10 clients simultaneously, and driving the platform's successful market entry.► Directed innovative UGC campaigns for global beauty brands, growing the community from zero to 40K unique participants in just 5 months while leading and mentoring a team of 15+► Signed first-time annual contracts with increasing high-impact market penetration for CeraVe, L’Oréal Paris, Beiersdorf, and La Roche Posay ► Pioneered a new micro-influencer strategy in the local industry and elevated its marketing value by using analytic support and market research to transform the market perception -
PartnerDp Comunicación - Don'T Panic Oct 2019 - Sep 2021Lima, PeruAs a Partner / Director with DP Comunicación - Don't Panic, I introduced an innovative communication strategy service for leading brands in the hospitality and beauty industries. Collaborated as a mentor and strategist, conducting in-depth market research and reviewing industry trends to create personalized customer experiences. Led exploration interviews and facilitated brand strategy workshops for C-suite executives, driving impactful business insights ► Developed and launched the brand identity, communication, and social media strategy for Peru’s first nonprofit focused on pediatric care and childhood cancer, endorsed by St. Jude Hospital► Mentored teams and led the digital strategy product launch for Belcorp, a top global direct seller with $1.4B in sales, ranked No. 13 on Direct Selling News' list -
Senior Director Of MarketingVans, A Vf Company Jul 2014 - Aug 2019Lima, PeruAs a Senior Marketing Director with Vans, a VF Company, I led and executed a marketing plan and an integrated marketing strategy focused on sustainable revenue growth for a renowned streetwear retailer, positioning the brand's essence across 100 purchase points through influencers, community, e-commerce, social media channels, and event experiences. Lead a team of 50+, including back-office staff and store managers. ► Boosted sales by 30% in four years through digital marketing, product launches, barter-funded events, and in-store experience campaigns► Elevated VANS Peru to a Top 5 LATAM country for brand performance and revenue► Secured VANS as the 2nd best streetwear brand in Peru for two consecutive years, based on retail sales and brand awareness polls, driving consumer engagement► Guided and mentored a talented team in producing SEO-optimized website content, driving a 25% annual increase in e-commerce sales -
Professor Of Strategic BrandingFormación Continua Universidad Científica Del Sur Jul 2018 - Dec 2018Lima, PeruAs a Professor of Strategic Branding for Formación Continua Universidad Científica del Sur, I developed and taught a course, created for professionals seeking to launch or enhance business projects. The course combined industry insights, workshops, and retail and marketing experience. -
Brand ManagerSøren Rose Studio Aps Oct 2012 - May 2014New York City Metropolitan AreaAs a Brand Manager with Søren Rose Studio ApS, I developed new identity and global communication strategy for USA and Europe market, resulting in Bo Bedre award for best design studio in 2013 in Denmark, collaborations with New York Times, Elle & Architectural Digest. Developed digital strategy and online content for US market, raising brand awareness by 35% (based on site traffic and number of followers) during the first 6 months. -
Creative DirectorBombones,Creative Workshop May 2009 - Jul 2012Lima, PerúAs the Creative Director & Co-founder, I developed one of the first integrated digital strategies for local retailer resulting in increased sales by 30%, 3 months after launch (2010), Developed brand strategy and content for over 25 companies in less then 3 years, Managed a team of 10 including creative and design area. Presented coaching workshops for CEOs and their teams. -
Project ManagerToronja Central De Comunicadores Oct 2006 - Apr 2009Lima, PerúAs a Project Manager with Toronja central de comunicadores I managed over 30 communication projects and nationally awarded campaigns focused on creating social impact.
Ivana Zdravkovic Education Details
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Gpa 3.96 -
Design Thinking & The Art Of Innovation At Hasso Plattner Institute Of Design -
Commmunication Science
Frequently Asked Questions about Ivana Zdravkovic
What company does Ivana Zdravkovic work for?
Ivana Zdravkovic works for Carolina K
What is Ivana Zdravkovic's role at the current company?
Ivana Zdravkovic's current role is Global Marketing + Strategy.
What schools did Ivana Zdravkovic attend?
Ivana Zdravkovic attended New York University, Stanford University, Universidad De Lima.
Who are Ivana Zdravkovic's colleagues?
Ivana Zdravkovic's colleagues are Sofia Conrad, Roxxi Bojorquez, Michelle Manon, Carolina Kleinman, Rebekka Rautionmaa, Alexa Hirt.
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