I’m a results-driven Digital Marketing Professional with a proven track record of driving revenue growth, enhancing customer satisfaction, and executing data-driven marketing strategies. Guided by the belief that small, consistent steps lead to significant achievements, I approach every challenge with a strategic mindset.'A journey of a thousand miles begins with a single step,' a quote by Lao Tzu, has guided my career. Every small action and strategic decision contributes to a larger purpose.Key Achievements:(Digital Marketing – Freelance Projects)- Increased SEO rankings and organic traffic by 20% for Cake Forest, Bling Eyelash Studio, and Paw’s Appetite by implementing an effective keyword strategy, including long-tail and short-tail keywords relevant to local search queries. Optimized website content and metadata (titles, descriptions, and headers), enhanced site speed, and ensured mobile responsiveness.- Optimized ad spend and improved ROI by 25% for Bling Eyelash Studioo and Paw's Appetiite by refining customer engagement metrics such as CTR, CPC, and ROAS. Adjusted bidding strategies and reallocated budget to high-performing campaigns, increasing effectiveness and reducing costs.(Fook Yiu Shui Hing - Professional Work Experience)- Drove 15% revenue growth by aligning product offerings and marketing strategies with client needs and industry demand. Developed custom solutions based on data analysis, securing long-term contracts and larger orders.- Improved product quality and delivery efficiency by 27% by coordinating with logistics and supply chain teams. Implemented process improvements that reduced production errors and ensured timely delivery.- Increased client satisfaction by 22.5% through personalized support and consistently meeting expectations on product quality and timelines.(American Express - Professional Work Experience)- Achieved a 97% customer satisfaction rate by providing personalized service to over 28,000 customers, consistently resolving inquiries in one-call resolution. This enhanced loyalty and reduced the need for follow-up calls.I specialize in executing data-driven marketing campaigns, managing projects, and collaborating with cross-functional teams. With expertise in tools like Google Ads Manager, Google Analytics, Canva, ClickUp, HubSpot, and Microsoft Office, I drive impactful marketing strategies and optimize outcomes.I’m actively seeking Digital Marketing and Marketing Management roles. Feel free to connect or email me at ivan01job@gmail.com to explore how we can achieve results together.
Cake Forest
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Digital Marketing SpecialistCake Forest Aug 2024 - PresentToronto, Ontario, Canada- Boost SEO rankings and organic traffic by 20% through implementing an effective keyword strategy, including long-tail and short-tail keywords, optimizing website content and metadata (titles, descriptions, and headings).- Lead the development and launch of new cake products, overseeing ideation, recipe creation, and market testing to ensure alignment with customer preferences and quality standards.- Design and execute targeted email marketing campaigns to boost customer retention and drive sales, leveraging customer behavior data to personalize offers and enhance engagement.- Utilize data analysis to refine marketing strategies and optimize product offerings, improving the overall customer shopping experience and increasing customer loyalty.
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Customer Care ProfessionalAmerican Express Aug 2022 - Apr 2024North York, Ontario, Canada- Managed ongoing relationships with over 28,000 customers, delivering high-quality service that built customer loyalty and resulted in a 97% call handling efficiency.- Actively gathered and analyzed customer feedback to resolve complex account issues and improve overall service levels, ensuring customer satisfaction. - Diagnosed and resolved customer issues by analyzing patterns in transaction data, providing solutions that directly addressed customer pain points and enhanced their experience.- Collaborated with cross-functional teams (e.g., Fraud Prevention, Account Services) to streamline processes, safeguard customer accounts, and deliver a seamless customer experience.- Provided feedback based on customer interactions to improve product features and services, contributing to enhanced customer service operations. -
Digital Marketing SpecialistBling Eyelash Studio Dec 2022 - Jan 2024Toronto, Ontario, Canada- Managed digital marketing campaigns on Instagram, Meta, and Google Ads, focusing on customer acquisition and retention, ensuring that all campaigns were optimized to meet client goals.- Optimized ad spend and improved ROI by 25% by refining ad spend strategies to maximize client satisfaction and improve overall performance metrics such as CTR, CPC, and ROAS.- Enhanced client relationships by improving their local search visibility through optimized website content and keyword research, resulting in 20% increase in SEO rankings and organic traffic.
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Digital Marketing SpecialistPaw'S Appetite Aug 2021 - Jun 2022Toronto, Ontario, Canada- Developed and maintained strong client relationships by managing the digital marketing strategy for a pet treat brand, focusing on customer needs and preferences.- Developed targeted social media and lead generation ads, using A/B testing to increase customer engagement and improve conversion rates.- Boosted SEO rankings and organic traffic by 20% through effective keyword research and website content optimization.- Optimized ad spend and improved ROI by 25% by adjusting bidding strategies and reallocating budget to high-performing campaigns.
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Welcome SpecialistThe National Benefit Authority Jun 2021 - Dec 2021North York, Ontario, Canada- Managed relationships with new clients throughout the DTC (Disability Tax Credit) application process, ensuring a positive client experience by providing personalized support and addressing concerns in a timely manner.- Collected and analyzed client data, ensuring accuracy to improve client onboarding and optimize application success rates, contributing to better service delivery and enhanced client satisfaction.- Guided clients through complex eligibility criteria, utilizing effective communication skills to simplify the process and ensure a smooth client journey, helping them navigate the tax benefit system.- Documented client interactions and addressed complaints, using this data to provide valuable insights that supported process improvements and client service optimizations. -
Marketing Project ManagerFook Yiu Shui Hing (International) Company Ltd Sep 2019 - Apr 2021Hong Kong Sar- Spearheaded a team of six in executing multichannel marketing campaigns, ensuring that the campaigns were aligned with client goals and directly improving client satisfaction and retention.- Drove 15% revenue growth by aligning product offerings with client needs and industry demand, developing custom solutions based on data analysis.- Engaged directly with clients and suppliers during industry fairs and exhibitions, building and maintaining strong relationships that led to repeat business and new partnership opportunities.- Increased client satisfaction by 22.5% by providing personalized support and meeting product quality and delivery timelines.- Developed tailored marketing materials (email campaigns, product brochures) that communicated the company’s value proposition effectively, increasing client trust and product adoption.- Improved product quality and delivery efficiency by 27% through coordination with logistics and supply chain teams, reducing production errors and ensuring timely delivery.
Ivan Chan Education Details
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Marketing -
Baking Skills And Pastry Arts Management
Frequently Asked Questions about Ivan Chan
What company does Ivan Chan work for?
Ivan Chan works for Cake Forest
What is Ivan Chan's role at the current company?
Ivan Chan's current role is Digital Marketing Professional | SEO | Google PPC | Email Marketing | CRM Specialist | Google Ads & Analytics Certified | Skilled in Client Relationships, Data-Driven Strategy & Multichannel Campaigns.
What schools did Ivan Chan attend?
Ivan Chan attended University Of Windsor, Centennial College.
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