Ivan Reed Email & Phone Number

San Diego County, California, United States

Changing the lives of entrepreneurs and small business executives.Ivan Reed is the CEO of SunCity Advising. His client portfolio includes successful partnerships with startups, small businesses, medium-sized firms & large corporations. SunCity Advising specializes in developing high performing websites, including services in SEO, paid media advertising, social media, email marketing and other digital marketing solutions.

San Diego County, California, United States

Developed department-wide business development strategy with 1-3 year implementation horizon. Built dynamic pricing and valuation model for use with multiple technologies to identify potential project opportunities using synergistic technology effects as well as cost and savings cash flow estimates for primary decision making. Assembled key network and alliance for interdepartmental communication to promote rapid prequalification of projects. Was integral in completing qualitative and quantitative analysis to development strategic plan to increase department revenue and decrease costs through the sales cycle of the Government Energy Solutions division.

San Francisco Bay Area

Development of overall business strategy and the managing of website SEO, social media content and integration, and development of strategic partnerships through all marketing channels to build traction for the US Manufacturing industry. Additionally, responsible for U.S. manufacturing market research. This included state incentives such as grants, tax credits, and low-interest loans. The associated deliverables included whitepapers, blog posts, and other content for clients as well as internal marketing strategy.

San Diego County, California, United States

Business plan and implementation strategy for startup company focused on natural daylight illumination backed by Qualcomm Ventures and TechStars. Created pitch decks for investor meetings and pitches, resulting in at least 3 LOIs for seed investment from major investment groups. Developed KPIs and marketing funnel to result in desired outcomes for consistent week-over-week growth in all metrics. Developed social media community and monitored performance of website, social media, email, blog and journalists' articles, resulting in an active growing community. Tested, tested, and tested all aspects of marketing.

Shanghai, China

Analyzed sales, marketing, financial, and other key client data. Provided a channel analysis for supply chain management of product in China. Introduced tools for continued marketing analysis and gap analysis on channels; including: a dynamic data collection model and detailed charts using Microsoft Excel, regression analysis using SPSS, and data visualization using Tableau.Provided data-based recommendations for increased growth of distributor sales. Presented tools for analysis including market and key customer value mapping.

Greater San Diego Area

Developed strategic plan for 5000+ employee firm to exceed organizational client-retention goals and streamline retention process.Recruited and trained new 30-person department in less than two weeks and reported performance to Senior Vice President of Student Services.Consistently achieved re-entry specific goals for the first time in more than eight fiscal quarters. Spearheaded financial reporting for more than $26million annual project by identifying key risk factors, trends and daily performance forecasts. Improved student re-entry rate by over 30% in six months.Key contributor to building and upgrading of customer-relationship-management (CRM) capabilities.

Greater San Diego Area

Developed strategic plan for management to meet financial aid requirements in order to meet WASC obligations and obtain accreditation.Conducted analysis of financial aid data and developed comprehensive reports, abstracts, and charts to present data and guide strategies for the Finance Department.Managed teams of 16-30.Created an automated report showing document completion rates per student, per advisor, per manager, and per director.Reduced incoming calls by 18% by collaborating with other departments to build a simplified ledger card and removing all unnecessary journal entries.

Greater San Diego Area

Improved compliance with Federal regulations by 20% by establishing a new systematic approach to financial aid document acceptance to ensure accurate and timely completion on each account.Maintained weekly updated aging report for over 500 students and implemented best practices team wide.

Greater San Diego Area

Created updated Daily Start Report to be utilized by management to observe all document completion by the military associate financial advisors.Explained all finance options in detail including Title IV funding regulations and R2T4 process to students and staff.Assisted students in the completion and submission of Financial Aid documents.

Greater San Diego Area

2008 Presidential Election North San Diego County Deputy Field Director – 40% increase in precinct coverage by creating mobilization process for 400+ volunteers. 2008 City Attorney Campaign – developed successful marketing strategy.2004-6 Special Election GOTV - deployed voter guides and delivered campaign fundraising speeches.Congressional Legislative Office – constituent support and campaign resource management.

Master Of Business Administration, Finance, General

Activities and Societies: Management Consulting Association (MCA) Net Impact International Practicum - Shanghai, China - Jan. '15 Give.

Bachelor Of Arts, Political Science; International Relations And Politics

Activities and Societies: Leadership Institute National ConferenceStudied Political Science and International Relations. Participated.

Associate Of Arts, Liberal Studies

Activities and Societies: Chairman, Palomar College Political Club; Honorary Member, Escondido Political Club; Member, California College.