Ivan Reed Email & Phone Number

Boca Raton, Fl, Us

Boca Raton, Fl

Recruited by CMO as an addition to the Marketing leadership team, with primary responsibility to oversee customer facing marketing strategy and optimization. Additional responsibilities include;- Customer Journey (initiation, development and company adoption)- Customer segmentation and persona development- Marketing Vehicles (email, text/SMS, web, direct mail)- Customer contact strategy (across Customer Journey, segments and vehicles)- Campaigns process (analysis, strategy, content development, deployment and refinement)

• Accountability for the combined company’s loyalty/rewards program which serviced over 16 million members and represented half of the combined companies’ sales and transaction in both retail and online channels. • Responsible for all marketing and operational elements of the program including; member acquisition, member retention, offer and contact strategy, financial forecasting, rewards issuance and redemption. • Ownership of rewards programs website and mobile application.• In the first 9 months in the role the team reversed a -28% YOY new member acquisition rate with a +34%. Loyalty sales followed; reversing a -11% YOY sales trend with a +8%.

• Accountability for development of all store requested marketing collateral. Conducted market analysis to identify market/store specific opportunities focused on generating year-over-year growth with both local businesses and consumers. Development of market/store specific marketing collateral utilized by stores to reach sales objectives. • Accountable for all Local Marketing programs including; Competitive Response, Competitive Entry or Exit, Store Grand Openings, Closings, Remodels and Re-locations.

Marketing Director responsible for the following departments;Broadcast Advertising/Brand/Campaigns/Sales Promotions• Accountability for development of company’s annual TV and radio plans inclusive of setting strategic direction, concept development with agency partners, production, media allocation and budget. Execution of multi-campaign approach resulting in measurable increases in sales, traffic and brand awareness with a definitive ROI.• Management of the Office Depot brand strategy and creative alignment to the strategy. Development, maintenance and adherence of corporate brand guidelines. Providing brand direction and approvals across all marketing vehicles as well as vendor and partnership programs. Defining and communicating brand strategy to the organization resulting in a strengthened brand position in the marketplace and elevated differentiation from the competition.• Educational subject matter expert for company. Accountable for the strategic development, tactical plan creation and activation of company’s college marketing initiatives and Back-to-School/Back-to-Campus campaigns. Grew third quarter College and Back-to-School campaigns into company’s largest traffic season. • Exploration of company’s “emerging media” marketing inclusive of digital, mobile marketing, app development, mobile web site development, QR codes and interactive banner ads. • Campaigns and Sales Promotions accountability as outlined below.

• Focused responsibilities in the strategic development, planning, integration and execution of marketing campaigns for key selling seasons and that support the corporate brand position and overall strategic plan.• Accountability for providing campaign strategic and creative direction throughout all channels of operation and marketing collateral. Primary objectives include driving integration, creating differentiation and increasing sales and traffic. Accountable for 52-week planning process and overall campaign timelines. Management and development of direct reports to achieve department objectives.• Additional responsibilities include agency management, development of integrated tactical plans, postmortems and competitive reviews, budget allocation and reporting, management of corporate marketing calendars and merchandising promotional calendars, coach, motivate and evaluate direct reports.