NAND and DRAM Product Marketing

Expanded global tech client’s reach into an $11.3B international SaaS market by delivering strategic GTM recommendations synthesized from 50+ stakeholder interviews and analyzing emerging trends and benchmarks

• Supported AI-powered documentation tech startup client in securing their 1st customer by leading a team of Berkeley MBA/PhD students to investigate early customer acquisition and pricing strategies to optimize pricing model• Led discussions on product feature development, prioritizing a roadmap that addressed key user pain points by integrating insights from prospective user thinking, feedback, and competitive benchmarking

Select Project Experience:• Collaborated with client brand team, finance, and leadership to align on optimal pricing strategy for new pipeline product launch based on primary and secondary market research, forecasted to generate $30M in annual revenue• Drove +16% QoQ user growth while operating on a 40% reduced budget by analyzing multichannel marketing data (paid search, video, display ads) and persuading client leadership to adopt CTR-optimized paid search bidding strategy • Uncovered client challenges in managing $3M marketing spend and designed a dashboard solution by identifying KPIs (CTR, HVAs, visitors) and wireframing a Tableau dashboard to track KPI performance• Grew customer base by +16% by reaching new market segment identified through the design of new sales rep territory alignments based on customer geography and adoption propensity• Coordinated with cross-functional stakeholders on risk and opportunity assessments for forecasts based on market research and competitive analysis, producing forecasts tracking within +/- 5% of actual performance• Analyzed A/B testing data between different creative assets to identify customer preferences and provided strategic recommendations leading to a +25% increase in CTR• Conducted customer journey mapping and presented findings to secure client leadership approval for a +190% increase in field team headcount for a new product launch, projected to generate over $500M in annual revenueAnalytics/Consulting Experience:• Worked extensively with large data sets including sales data, prescriptions data, promotional data, EDI 867 data, shipment data, promotional data, benchmarking data, PMR data, patient claims and prescriber-level data• Used SQL to extract and manipulate longitudinal patient data to answer ad hoc business questions and stakeholder needs• Designed automated Excel and Tableau dashboards to support data visualization and tracking for client leadership

Select Project Experience:• Developed a GTM strategy focused on collaborating with medical sales reps to communicate product strengths and efficacy in addressing patient needs for the ophthalmology market; projected to generate $4M annually• Conducted customer interviews and designed, tested, and rolled out an innovative sales strategy system that leveraged real time data to mobilize sales reps within a week of patient diagnosis, projected to increase sales by +10%• Increased client revenue by +5% YoY by spearheading a customer segmentation and targeting project to optimize the customer target list; considered customer insights and behavior to identify highest potential opportunities• Conducted stakeholder interviews and collaborated with legal to create a business user requirements document supporting the implementation of a data agreement portal that ensures compliance with IP and data privacy laws• Identified and investigated irregular trends within product performance and customer journey data, resolving data quality issues within a 24 hour SLA to enable stakeholders to act on accurate and reliable information• Conducted stakeholder interviews and gathered user requirements by collaborating with IT, later using them to implement a new SFDC ticketing platform, which was rolled out across the entire 30+ person Commercial BU

• Troubleshot discrepancies in MS Excel and Access databases containing data accumulated over a 5 year time period• Managed communications with over 300 companies and compiled a mailing list for an environmental protection seminar• Conducted event site inspections and wrote post-visit reports evaluating the extent of pollution caused by burning incense

• Supported development of protein-based active agents for commercial drugs that treat eye dryness or psoriasis

• Led efforts to collect and analyze lab data to assess the effectiveness of manganese-based photocatalysts in CO2 reduction

• Collected and analyzed stress test data for synthetic polymer products to ensure they met company quality standards

• Collected and analyzed data on trace metal and mercury levels in factory wastewater to ensure legal compliance