Ivan Ho Email & Phone Number

Berkeley, CA, US

NAND and DRAM Product Marketing

Berkeley, California, US

Expanded global tech client’s reach into an $11.3B international SaaS market by delivering strategic GTM recommendations synthesized from 50+ stakeholder interviews and analyzing emerging trends and benchmarks

• Supported AI-powered documentation tech startup client in securing their 1st customer by leading a team of Berkeley MBA/PhD students to investigate early customer acquisition and pricing strategies to optimize pricing.
• Led discussions on product feature development, prioritizing a roadmap that addressed key user pain points by integrating insights from prospective user thinking, feedback, and competitive benchmarking

Waltham, MA, US

• Select Project Experience:
• Collaborated with client brand team, finance, and leadership to align on optimal pricing strategy for new pipeline product launch based on primary and secondary market research, forecasted to generate $30M in annual.
• Drove +16% QoQ user growth while operating on a 40% reduced budget by analyzing multichannel marketing data (paid search, video, display ads) and persuading client leadership to adopt CTR-optimized paid search bidding.
• Uncovered client challenges in managing $3M marketing spend and designed a dashboard solution by identifying KPIs (CTR, HVAs, visitors) and wireframing a Tableau dashboard to track KPI performance
• Grew customer base by +16% by reaching new market segment identified through the design of new sales rep territory alignments based on customer geography and adoption propensity
• Coordinated with cross-functional stakeholders on risk and opportunity assessments for forecasts based on market research and competitive analysis, producing forecasts tracking within +/- 5% of actual performance

Waltham, MA, US

Durham, North Carolina, US

• Select Project Experience:
• Developed a GTM strategy focused on collaborating with medical sales reps to communicate product strengths and efficacy in addressing patient needs for the ophthalmology market; projected to generate $4M annually
• Conducted customer interviews and designed, tested, and rolled out an innovative sales strategy system that leveraged real time data to mobilize sales reps within a week of patient diagnosis, projected to increase.
• Increased client revenue by +5% YoY by spearheading a customer segmentation and targeting project to optimize the customer target list; considered customer insights and behavior to identify highest potential.
• Conducted stakeholder interviews and collaborated with legal to create a business user requirements document supporting the implementation of a data agreement portal that ensures compliance with IP and data privacy laws
• Identified and investigated irregular trends within product performance and customer journey data, resolving data quality issues within a 24 hour SLA to enable stakeholders to act on accurate and reliable information

Durham, North Carolina, US

Durham, North Carolina, US

Durham, North Carolina, US

• Troubleshot discrepancies in MS Excel and Access databases containing data accumulated over a 5 year time period
• Managed communications with over 300 companies and compiled a mailing list for an environmental protection seminar
• Conducted event site inspections and wrote post-visit reports evaluating the extent of pollution caused by burning incense

Shatin, New Territories, HK

• Supported development of protein-based active agents for commercial drugs that treat eye dryness or psoriasis

London, GB

• Led efforts to collect and analyze lab data to assess the effectiveness of manganese-based photocatalysts in CO2 reduction

Köln, DE

• Collected and analyzed stress test data for synthetic polymer products to ensure they met company quality standards

Leverkusen, NRW, DE

• Collected and analyzed data on trace metal and mercury levels in factory wastewater to ensure legal compliance

Master'S Degree, Biomedical Engineering

Bachelor'S Degree, Chemistry