Ivan Lu Email & Phone Number

Shanghai, China

Shanghai, China

Responsible for P&L in B2C segment of Unilever Foods Business in North Asia (covering Greater China, South Korea, Japan). The key focus is to get consistent and profitable growth in these highly competitive markets.

Singapore

Reporting to the Global Chief Marketing Officer, was appointed Regional General Manager responsible for the P&L worth hundreds of millions of euros through leading a team of 6 Country Managers and broader team of hundreds of people. The key focus of this role is leading a new cluster called ‘Sub Asia’ combing 6 fast-growing countries of Malaysia.

Singapore

Reporting to the Global Customer Development Officer, was appointed Managing Director for Malaysia and Singapore and responsible for a P&L of close to hundred million euros in business through leading a team of 8 direct reports and a broader team of more than a hundred people. The original focus of this role was to turnaround the stagnant business. Added.

Rotterdam Area, Netherlands

Initially reported into the Head of Global Customer Development, was promoted to Global Customer Development Director based in the Netherlands. Key focus was to reverse the decline in sizable local key account business worldwide, and driving global-scale growth for tea category brands such as Lipton, Pukka etc. Subsequently was appointed Global Customer.

Shanghai

Re-joined Unilever as a member of the country leadership team reporting to Managing Director of China, responsible for managing sales revenues of more than a hundred million euros and leading a team of 6 direct reports and a broader team of more than a hundred. Key focus was to drive competitive growth in a rapidly evolving market by developing new.

Nanjing, Jiangsu, China

Was promoted to District General Manager for Jiangsu Province, the 2nd largest territory in terms of GDP contribution in China, with USD 500M sales revenues, 17 direct reports and total 320 people in the team. The key focus was to lead the cross functional teams to grow market share in both B2C and B2B segments in a highly competitive market.

Shanghai, China

Joined the company as Senior Account Manager in Taipei and then was relocated to Shanghai.

Taipei City, Taiwan

Taipei City, Taiwan

Worked in tea category and home category, then moved to customer-facing roles for modern trade. Awarded the ‘Best Global Activation’ by Unilever Chairman Niall Fitzgerald at theUnilever/Tesco global workshop in London in Oct 2002