Responsible for P&L in B2C segment of Unilever Foods Business in North Asia (covering Greater China, South Korea, Japan). The key focus is to get consistent and profitable growth in these highly competitive markets.

Reporting to the Global Chief Marketing Officer, was appointed Regional General Manager responsible for the P&L worth hundreds of millions of euros through leading a team of 6 Country Managers and broader team of hundreds of people. The key focus of this role is leading a new cluster called ‘Sub Asia’ combing 6 fast-growing countries of Malaysia, Singapore, Vietnam, Cambodia, Pakistan, and an emerging market. In addition, am responsible for leading the corporate transformation to ‘Agile… Show more Reporting to the Global Chief Marketing Officer, was appointed Regional General Manager responsible for the P&L worth hundreds of millions of euros through leading a team of 6 Country Managers and broader team of hundreds of people. The key focus of this role is leading a new cluster called ‘Sub Asia’ combing 6 fast-growing countries of Malaysia, Singapore, Vietnam, Cambodia, Pakistan, and an emerging market. In addition, am responsible for leading the corporate transformation to ‘Agile Enterprise’ across the whole Southeast Asia and South Asia region. The key tasks cover restructuring the organization, setting up virtual multi-functional teams, implementing new governance models in planning and reviewing, and building agile leadership. Show less

Reporting to the Global Customer Development Officer, was appointed Managing Director for Malaysia and Singapore and responsible for a P&L of close to hundred million euros in business through leading a team of 8 direct reports and a broader team of more than a hundred people. The original focus of this role was to turnaround the stagnant business. Added complexity with this role saw us managing through Covid in the first half of 2020. This resulted in a 70% sales decline in a quarter… Show more Reporting to the Global Customer Development Officer, was appointed Managing Director for Malaysia and Singapore and responsible for a P&L of close to hundred million euros in business through leading a team of 8 direct reports and a broader team of more than a hundred people. The original focus of this role was to turnaround the stagnant business. Added complexity with this role saw us managing through Covid in the first half of 2020. This resulted in a 70% sales decline in a quarter and negative profitability, all of which added further pressures for the reset and recovery of the business to original turnaround scenarios. Show less

Initially reported into the Head of Global Customer Development, was promoted to Global Customer Development Director based in the Netherlands. Key focus was to reverse the decline in sizable local key account business worldwide, and driving global-scale growth for tea category brands such as Lipton, Pukka etc. Subsequently was appointed Global Customer Development Director based in Singapore for sales revenues of more than a billion euros in Asia, Africa, Middle East, and Russia. The… Show more Initially reported into the Head of Global Customer Development, was promoted to Global Customer Development Director based in the Netherlands. Key focus was to reverse the decline in sizable local key account business worldwide, and driving global-scale growth for tea category brands such as Lipton, Pukka etc. Subsequently was appointed Global Customer Development Director based in Singapore for sales revenues of more than a billion euros in Asia, Africa, Middle East, and Russia. The key focus of this role was to orchestrate the complex international sales operations across a matrix of 25 countries in 8 geography clusters, 4 product categories, and a sales force of more than a thousand people. In addition, was responsible for modernizing the go-to-market strategies and to gain volume growth across the region. Show less

Re-joined Unilever as a member of the country leadership team reporting to Managing Director of China, responsible for managing sales revenues of more than a hundred million euros and leading a team of 6 direct reports and a broader team of more than a hundred. Key focus was to drive competitive growth in a rapidly evolving market by developing new business initiatives, optimizing team productivity, nurturing key accounts, and fostering talent development.

Was promoted to District General Manager for Jiangsu Province, the 2nd largest territory in terms of GDP contribution in China, with USD 500M sales revenues, 17 direct reports and total 320 people in the team. The key focus was to lead the cross functional teams to grow market share in both B2C and B2B segments in a highly competitive market.

Joined the company as Senior Account Manager in Taipei and then was relocated to Shanghai.

Worked in tea category and home category, then moved to customer-facing roles for modern trade. Awarded the ‘Best Global Activation’ by Unilever Chairman Niall Fitzgerald at theUnilever/Tesco global workshop in London in Oct 2002