Victor Ivanov Email & Phone Number

Moscow, Moscow City, Russia

Increased online revenue 15x for a Moscow-based psychological literature and testing methodologies online store. Managed website communication, serving as the central point of contact for designers, programmers, managers, and the owner. Ensured effective collaboration, fostering understanding, and setting a shared direction. Showcased creativity for growth.► Quickly adapted to new technologies, enabling the business to survive and thrive under tough economic conditions and geopolitical… Show more Increased online revenue 15x for a Moscow-based psychological literature and testing methodologies online store. Managed website communication, serving as the central point of contact for designers, programmers, managers, and the owner. Ensured effective collaboration, fostering understanding, and setting a shared direction. Showcased creativity for growth.► Quickly adapted to new technologies, enabling the business to survive and thrive under tough economic conditions and geopolitical challenges. Website Development and Design:- Led a successful website migration to 1C Bitrix in 2017, overseeing programmers and ensuring all specifications were met, resulting in a 2x increase in revenue.- Developed and redesigned the website in 2023, significantly reducing maintenance costs and improving overall efficiency.Systems and Analytics:- Transferred accounting and inventory management to MoySklad cloud service from outdated system (1C 2004). This reduced the amount of sales manager's work.- Implemented effective website KPI tracking using Google Analytics, Google Tag Manager, and Yandex.Metrica.- Utilized Google Looker Studio for revenue tracking. Marketing and Sales Optimization:- Developed comprehensive strategy for email and social media marketing (SMM).- Optimized internal SEO for the website.- Set up trigger-based email and SMS campaigns for customer engagement.- Created quarterly discount schedules and negotiated with suppliers.- Managed advertising campaigns on Google Ads, Yandex.Direct, and MyTarget.- Implemented successful loyalty program for customer retention.- Listed store on popular marketplaces like Ozon, Wildberries, and Yandex.Market, ensuring seamless integration and representation.- Identified and sourced Priceva price monitoring service, convincing company owner of its value.Team Leadership and Management:- Led team comprising designer, content manager, backend developers, and frontend developer. Show less

Moscow, Moscow City, Russia

Team Coordination and Leadership:- Managed and led in-house teams, ensuring seamless collaboration among content managers, copywriters, and programmers, thereby enhancing project efficiency and coherence. Emphasized cross-functional team collaboration and stakeholder communication to ensure alignment with project goals.- Authored clear and concise technical specifications for front-end programming using CMS MODX Evo, facilitating accurate and timely development. Demonstrated… Show more Team Coordination and Leadership:- Managed and led in-house teams, ensuring seamless collaboration among content managers, copywriters, and programmers, thereby enhancing project efficiency and coherence. Emphasized cross-functional team collaboration and stakeholder communication to ensure alignment with project goals.- Authored clear and concise technical specifications for front-end programming using CMS MODX Evo, facilitating accurate and timely development. Demonstrated technical leadership and project execution skills.Recruitment and Quality Assurance:- Managed the recruitment process, strategically sourcing and maintaining a high standard of quality control for remote copywriters, ensuring alignment with the company’s high standards. Applied change management practices to optimize team composition and performance.- Developed and implemented robust SEO strategies, creating semantic cores for both the Russian and English languages, which significantly improved search engine visibility and user engagement. Utilized data analysis to refine SEO tactics and measure effectiveness.Design and Content Development:- Employed expert UI/UX design skills to craft visually appealing and user-friendly website layouts, enhancing user experience and retention. Showcased creative problem-solving and adaptability in design initiatives.- Produced high-quality, objective-aligned articles that supported the company's strategic goals and enhanced brand presence. Demonstrated effective communication, both written and verbal, aligning content with stakeholder expectations and industry standards. Show less

Moscow, Moscow City, Russia

Enhanced Content Management and Project Support:- Supported the Project Manager by coordinating with freelance copywriters, ensuring high-quality content and maintaining consistency across projects. Acted as a critical liaison, enhancing stakeholder communication and collaboration.- Assisted in quality assurance processes by leading comprehensive testing of CMS Bitrix (front-end and back-end), identifying and documenting bugs to facilitate swift resolutions by the development team… Show more Enhanced Content Management and Project Support:- Supported the Project Manager by coordinating with freelance copywriters, ensuring high-quality content and maintaining consistency across projects. Acted as a critical liaison, enhancing stakeholder communication and collaboration.- Assisted in quality assurance processes by leading comprehensive testing of CMS Bitrix (front-end and back-end), identifying and documenting bugs to facilitate swift resolutions by the development team, thereby maintaining project timelines and quality standards.Creative Leadership and Technical Support:- Managed intricate details of page formatting, photo selection, and editorial tasks, significantly enhancing the visual appeal and user engagement of the content, and supporting project delivery objectives.- Created unique and engaging hotel descriptions by blending translation and copywriting skills, contributing to marketing and communication strategies that aligned with broader project goals. Show less

Moscow, Moscow City, Russia

Technical Content Management and Web Development:- Executed a content strategy for SEO, writing informative and promotional texts to enhance website visibility and attract customers, aligning with broader marketing objectives.- Performed HTML and CSS formatting, edited and selected photos, and optimized texts, contributing to the high-quality presentation and user experience of the website.- Produced engaging content for email newsletters, company greetings, and news articles… Show more Technical Content Management and Web Development:- Executed a content strategy for SEO, writing informative and promotional texts to enhance website visibility and attract customers, aligning with broader marketing objectives.- Performed HTML and CSS formatting, edited and selected photos, and optimized texts, contributing to the high-quality presentation and user experience of the website.- Produced engaging content for email newsletters, company greetings, and news articles, contributing to enhanced corporate communication and consistent messaging across platforms. Show less

Obninsk, Kaluga, Russia

Foundational Content Creation and SEO Optimization:- Honed high-level writing skills through extensive writing, translating, and rewriting of product descriptions, with a focus on SEO optimization to enhance online visibility.- Selected photos to complement text content, enhancing the overall appeal and effectiveness of product presentations.