• Media campaign launch (TV, radio, Internet portals, OLV)• Marketing plan development• Coordination of media agency activities• Conducting gamification• Planning, executing and analizing promo actions• Co-promotions with external partners• Brand Reputation Management (SERM)• Content adaptation (supervising translations of texts from German into Russian)• Organization of lettershop process (catalogues)• Analyzing costs by year• Preparing forecasts of monthly basis• A/B tests organization• Development of loyalty program• Interaction with marketplaces on current promotions, reconciliation of reports• Blogger management organization• Organization of document flow• Participation in the management of SMM channels

• BTL campaigns planning• SMM management (VK, OK, FB)• Marketing plan compilation for season based on competitors analysis, effectiveness of past actions, catalogues mailing plan• Lettershop process organization • Marketing costs analysis on half-a-year basis and preparation reports for the HQ• Participation in social projects for audience 45+ as a sponsor for PR-brand promotion• Participation in clients’ data base segmentation• Analyzing costs by year and reporting on marketing expenses for the HQ• A/B tests organization (catalogues, assortments, gifts)• Participation in social projects for audience 45+ as a sponsor for PR-brand promotion• Focus groups conducting• PR and events• POS (leaflets, flyers)-production and distribution

• Organization of mailing dispatch (catalogues, flyers)• Planning, executing and analizing promo actions• POS (leaflets, flyers)-production and distribution• Co-promotions with external partners• Marketing costs analysis on half-a-year basis and preparation reports for the HQ • Competitors market monitoring• Agreements confirmation & signing coordination

• Document flow support• Stock balance management• Participation in marketing plan compilation for season• Marketing costs analysis on half-a-year basis and preparation reports for the HQ• Gifts and OS market monitoring• Participation in media planning• Agreements confirmation & signing coordination