Borislav Ivanov Email & Phone Number

Sofia, Bg

Sofia, Sofia City, Bulgaria

In April 2017, I was promoted to the role of Art Director for our company. In this position, I lead a team of talented designers and artists, providing art direction for each project and ensuring that our design work is consistently top-notch.In 2023 the company was acquired by Arcadeum Solutions.In addition to continuing my previous responsibilities as the only UI and Graphic Designer in the company, I also took on new responsibilities as an Art Director.Key Responsibilities as an Art Director:🔹 lead a team of talented artists, providing art direction for each project and ensuring top-notch design work;🔹 constantly looking for ways to optimize our processes and make them more efficient. In one instance, I developed a new process that optimized an ongoing project, reducing the production time from 5 days to just 1 day.🔹 working closely with stakeholders to identify opportunities to improve our key performance indicators (KPIs) across all of our games; 🔹 by applying creative problem-solving techniques, I identify and address recurring design issues that cause delays in production. This results in a more streamlined process and faster turnaround times for the team;🔹 through collaboration with the development team, I constantly contribute to finding solutions for technical limitations that hinder the implementation of design features.

Sofia, Sofia City, Bulgaria

We are a company that specializes in building various games, apps, and software. Our portfolio includes a multiplayer virtual world for kids, hidden object games, social casino games, quiz games, and other casual games for all age groups. As the only UI and Graphic Designer in the company, I create vector and raster user-friendly interfaces and graphics for all the games and apps we produce. Key Responsibilities:🔹 create vector and raster user-friendly interfaces;🔹 consistently and effectively produce high-quality vector and raster designs such as icons, images, and marketing materials;🔹 I collaborate closely with the development team to ensure that all design assets are delivered on time and built according to best practices, while also meeting their specific requests and requirements;🔹 collaborate with the marketing team to create engaging advertising graphics that resulted in a 50% increase in our click-through rates;🔹 design and implement micro animations and interactions to enhance user engagement and retention rates, while also reducing churn rate. This approach has proven successful and the results vary depending on the specific design changes made, but we have seen consistent positive results over time.

Geeky.bg is an online shop specializing in pop culture merchandise, offering a diverse range of captivating products.Highlights:🔹 Executed end-to-end responsibility for the website, encompassing conceptualization, design, development, and optimization, resulting in a seamless user experience, optimized performance, and increased customer satisfaction.🔹 Innovated and optimized all operational aspects, including inventory management, order processing, and customer service, achieving streamlined processes, enhanced efficiency, and notable KPI improvements.🔹 Planning and execution of impactful marketing campaigns, driving brand awareness, customer acquisition, and revenue growth.🔹 Conducted thorough competitor analysis to identify key differentiators and capitalize on market opportunities, ensuring a market position for geeky.bg.🔹 Continuously monitored and improved KPIs, successfully reducing bounce rates, increasing user engagement, optimizing processes and flows, and driving substantial sales growth.Through a holistic approach, combining UX design expertise, operational optimization, data-driven marketing strategies, and competitor analysis, I have played a pivotal role in establishing and enhancing the success of geeky.bg.

The company developed interactive software for self education. My responsibility was to design the full corporate identity which included print and web materials, and the packaging of the software.