Ivan Randall Email & Phone Number

Calabasas, CA

· Prospect and develop relationships with software developers and service providers.· Work closely with legal team and suppliers to draft and execute agreements with third-party partners.

Los Angeles Metropolitan Area

· Manage end-to-end operations, overseeing sourcing, inventory preparation, shipping logistics, and quality control.· Utilize analytical tools to optimize product listings, pricing strategies, and inventory management, resulting in improved profitability and efficiency.· Stay current with Amazon policies, new fees and marketplace trends to ensure.

Santa Barbara, CA

· Developed, executed and analyzed campaigns leveraging influencer messaging, partnerships, emails, PPC ads and social media. · Managed event strategy, introducing the brand to tens of thousands of photographers and creative professionals.

San Diego, CA

· Secured relationships with evangelists and influential brand ambassadors.· Built reseller channel with camera stores and Apple resellers.· Negotiated with third-party developers licensing apps, training videos, e-books and other value-add bonuses to bundle in Macphun promotions· Organized aggressive trade show calendars with strict goals to keep events.

Pasadena, CA

· Planned and exhibited at around 50 trade shows a year for Topaz Labs, developer of Photoshop plug-ins and photo editing solutions.· Responsible for booking all travel, securing visas, trade show logistics and more.· Educated and entertained hundreds of thousands of show attendees, but most importantly, actively sold the Topaz Labs editing suite to.

Cerritos, CA

· Maintained corporate websites, blogs and social media outlets.· Created brochures and press releases announcing new products and generating excitement in existing products.· Launched new consumer line of products, working with third party hardware and software developers overseas.

City Of Industry, CA

• Developed new digital photography product line, increasing revenue, dollar margins and opening up new markets for existing lines.
• Created and promote new brand identity with radio interviews, magazine reviews, blogs, computer clubs, tradeshows as well as retail shelves.
• Generated all content for Merax corporate website, packaging, product literature, marketing materials.
• Interacted with overseas teams handing product procurement (scheduling, pricing negotiation, etc), QA issues and more.
• Managed in house graphic designers and web development team in China.
• Established relationships and distribution though national chain stores across USA & Canada.

Cerritos, CA

• Created presentations & product comparisons generating sales with key customers globally like Wal-Mart, Sams Club, CompUSA, Circuit City, FutureShop, Best Buy, Tiger Direct, New Egg, B&H Photo, Media Markt, and more.
• Managed e-marketing activities, email blasts, Google AdWord campaigns, cross promotions with third party vendors.
• Organized PR activities, product launches & international press releases.
• Generated box text, web content, data sheets & reviewer guides.
• Trained staff on full product line.
• Trade show coordination (i.e.: booth location, services, freight, et cetera).

Cerritos, CA

• Defined new sales channels, attaching ADS video capture product to DVD recorder and media resellers.
• Expanded government and education markets, selling ADS products on college campuses nationwide.
• Wrote product spec sheets with unique features, forcing prerequisites. Completed bid contracts, winning Michigan’s REMC bid for 5 years in a row.
• Developed new products for OEM partners like HP, coordinating world wide release with Foxconn and other factory integrators.
• Represented ADS at road show events, product trainings & floor days with top tier partners like Ingram Micro, D&H Distributing, Costco, Sears and more.

Cerritos, CA

• Provided technical support to reviewers, resellers and consumers via phone, email and in person.
• Tested upcoming products, involved with debug, usability & feature set.
• Created presentations to showcase products at industry tradeshows like CeBIT, Comdex, CES, MacWorld, NAB, et cetera.

Ba, Political Science

Emphasis in International Relations.

Aa, Liberal Arts