Data Analyst, Amazon Paid Advertising
Current• Drive GOJA product success by increasing qualified traffic, maintaining visibility, and boosting organic search positioning growth through paid Amazon advertising campaigns.• Strive for maximum order acquisition at minimal costs, aligning with Leadership Board and Merchandising Directors to balance financial goals with organic search positioning and best seller ranking preservation.• Efficiently launch and scale PPC (Pay Per Click) campaigns, focusing on continuous enhancement of PPC methodologies, expertise, and strategies to meet GOJA's objectives.• Conduct thorough daily and weekly analysis of PPC performance and complex data sets using Excel, including pivot tables, to inform strategic decisions.• Rigorously monitor PPC performance metrics on an hourly, daily, and weekly basis, utilizing Amazon, GOJA systems, and PowerBI for accurate tracking and insights.