• Managing a high-performing marketing team of 36 professional in semi-remote environment• Managing annual marketing plans towards reaching mid-funnel KPI goals of $1B in revenue with over $150M annual advertising marketing budget• Developed general business and marketing strategy targeted to EBITDA growth. Managed the implementation of well-integrated geo-focused (DMA-based) performance-based media plan supported with descriptive (t-test, correlation and coefficient of correlation, media mix modelling, multi-touch attribution, TV attribution) and predictive analytics (forecasting, regression modelling, clustering)• Working in close coordination with the creative and communication teams (in-house and agency) to attain the impact and efficiencies to enhance the company’s offline and online reputation and increase brand awareness• Orchestrating aggressive media management, deployment of crisis creative by geography and resource coordination to minimize COVID-19 impact on revenue and EBITDA

• Managed project/studies on revenue-at-risk engagement model and rapidly delivered on growth and scope set forth by the client• Industry agnostic with ability to pivot and comprehend business models and extract and analyze complex endogenous and exogenous client data, and deliver insights, growth and/or efficiency within the client’s scope• Strategic contributor and hands-on-keyboard tactical execution across all offline (Broadcast, Cable, Radio) and digital channels (SEO, SEM, Social, Email, OTT, Addressable TV) with rapid optimization and turnaround• Created, staffed, developed, led and maintained client on-site “war rooms” with two-week sprints, definition of epics and stories, sizing, execution and reporting• Evaluated, implemented and first-hand knowledge of most adtech, martech and cloud platforms (SFDC, SFSC, SFMC, GCP/GBQ, Google Ad Stack, Adobe Marketing Cloud etc.)• Developed complex SEM bidding models for offline (funnel) conversions on SA360, Kenshoo, Adobe Media Optimizer• Worked on comprehensive audience segmentation and utilized unsupervised machine learning methods to segment based on demographic, attitudinal and behavioral attributes• Ran agency RFPs and managed the RFP process for offline/online media buying services and identifying most optimal FTE structure bringing most benefits to the client

Lead teams driving strategic multi-channel digital engagements. Elevated the digital communication strategy with new and existing clients to meet their CPA/ROAS goals. Forged close partnerships with key client stakeholders and collaborated with client, account team and broader digital team to understand digital experience goals and ensure the digital programs are providing the clients the greatest value possibleLead client negotiations and renewals to ensure client satisfaction and retention. Directed and lead the team in client facings C-suite meetings. Spearheaded new client digital implementation phase strategy, drove digital value awareness and transition strategy to minimize team disruption, accelerated digital transformation and overall NPS/CSAT.Partnered and collaborated with other account directors and other key client contacts throughout client service phase, acting as client digital advocate, shaped future roadmap and solutions to meet client needs, and identified adoption partnership opportunities.Provided senior level strategic guidance and support to ensure digital solutions meet client needs and continually evolve to align with changing digital landscape. Ensured client requirements and contractual obligations are being met while acting as digital advisor to ensure end results leverage Merkle’s digital expertise and are valuable to both team and client.

Passionately manage and grow large, complex, strategic accounts in both SEO and SEM channels, ensuring that client relationships remain harmonious and that the clients receive a quality of service that will encourage further growth and profitability.Responsible for inspiring, leading, and delivering superior Paid and Organic Search marketing services.Accountable for overseeing multi-million dollar Search marketing programs that maximize client’s Return on Investment and achieve their overall business goals

Growing and managing teams of marketing and sales professionals in the efforts to develop a diverse product portfolio across the most popular price segments in the markets in Europe and overseas.The Commercial Director supervised and interacted with the Sales and the Marketing Manager always keeping in tune with the weekly sales revenue goals and expenses. The role also involved short-term and mid-term inventory planning of raw materials and finished goods to provide just in time delivery to the distributing partners. The responsibilities of the role also extended to any negotiations and escalations with the key accounts as the most sensitive customer category.

At the marketing manager position at Tikves, one of the 30 most innovative wineries worldwide, my responsibilities include variety of activities within the sales and marketing efforts. Among many, most crucial are: strategy development, product management and development, packaging including labeling, leading of ATL and BTL activities, budget planning and phasing, monitoring of distribution. The activities cover the Southeastern Europe markets..

Supervision of the whole Mediaedge:cia operation in the local office, including business start-up, client acquisition (client pitching) and business development, finance management, media monitoring and research (AGB Nielsen), client management and human resource management.

Key responsibilities at this position are general management of the company, especially in business development and future sales as a key mid-term goal, thus generating client portfolio both from international and local business. Furthermore, activities include finance and human resources management, as well as development of diversified automated BTL activities systems and methods.

Digital signage, narrow-casting and software development company operating in the Balkans.Currently present on several supermarket locations in Macedonia, with over 60 LCD screens. My responsibilities included client acquisition, business opportunities research, resourcing and outsourcing.

Responsible for the overall online footprint, both SEO and PPC, of the company's products which will include the visual presentation of a growing list of product portfolio, looking to maximize the traffic potential of the product sites and executing on site product promotions, in addition to forecasting and analyzing performance. Work with the marketing team as well as sales teams within the company to implement the strategies and targets effectively, boost the products' sales performance and respectively the company’s overall product portfolio turnover. Creation and communication of the marketing strategy with relevant company departments.

Define strategy for and develop, execute, and manage comprehensive sales and marketing planning encompassing integrated market initiatives designed to penetrate and grow Albanian market. Direct communication with top management, sales force, outlets, internal departments, and vendors to coordinate overall commercial efforts in accordance with the corporate goals. Plan and carry out sales team building, route planning, CRM systems, distribution analysis, excise calculations, new brand launches, pipeline filling etc. Play integral role in product development activities. Prepare and manage approx. €1-million marketing and sales budget.

Developed and managed a wide range of marketing tools, including promotional teams and materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.

Worked within a team environment to carry out a full range of marketing functions. Established product selection, pricing, and programs. Assisted in planning of POS promotions and in communicating advertising programs. Provided direct support to Marketing Director.