Ivan Stamenov Email & Phone Number

Los Angeles, CA, US

Boca Raton, FL, US

Boca Raton, FL, US

• Managing a high-performing marketing team of 36 professional in semi-remote environment
• Managing annual marketing plans towards reaching mid-funnel KPI goals of $1B in revenue with over $150M annual advertising marketing budget
• Developed general business and marketing strategy targeted to EBITDA growth. Managed the implementation of well-integrated geo-focused (DMA-based) performance-based media plan supported with descriptive (t-test.
• Working in close coordination with the creative and communication teams (in-house and agency) to attain the impact and efficiencies to enhance the company’s offline and online reputation and increase brand awareness
• Orchestrating aggressive media management, deployment of crisis creative by geography and resource coordination to minimize COVID-19 impact on revenue and EBITDA

US

• Managed project/studies on revenue-at-risk engagement model and rapidly delivered on growth and scope set forth by the client
• Industry agnostic with ability to pivot and comprehend business models and extract and analyze complex endogenous and exogenous client data, and deliver insights, growth and/or efficiency within the client’s scope
• Strategic contributor and hands-on-keyboard tactical execution across all offline (Broadcast, Cable, Radio) and digital channels (SEO, SEM, Social, Email, OTT, Addressable TV) with rapid optimization and turnaround
• Created, staffed, developed, led and maintained client on-site “war rooms” with two-week sprints, definition of epics and stories, sizing, execution and reporting
• Evaluated, implemented and first-hand knowledge of most adtech, martech and cloud platforms (SFDC, SFSC, SFMC, GCP/GBQ, Google Ad Stack, Adobe Marketing Cloud etc.)
• Developed complex SEM bidding models for offline (funnel) conversions on SA360, Kenshoo, Adobe Media Optimizer

Columbia, MD, US

Lead teams driving strategic multi-channel digital engagements. Elevated the digital communication strategy with new and existing clients to meet their CPA/ROAS goals. Forged close partnerships with key client stakeholders and collaborated with client, account team and broader digital team to understand digital experience goals and ensure the digital.

Columbia, MD, US

Passionately manage and grow large, complex, strategic accounts in both SEO and SEM channels, ensuring that client relationships remain harmonious and that the clients receive a quality of service that will encourage further growth and profitability.Responsible for inspiring, leading, and delivering superior Paid and Organic Search marketing.

Growing and managing teams of marketing and sales professionals in the efforts to develop a diverse product portfolio across the most popular price segments in the markets in Europe and overseas.The Commercial Director supervised and interacted with the Sales and the Marketing Manager always keeping in tune with the weekly sales revenue goals and expenses..

Skopje, MK

At the marketing manager position at Tikves, one of the 30 most innovative wineries worldwide, my responsibilities include variety of activities within the sales and marketing efforts. Among many, most crucial are: strategy development, product management and development, packaging including labeling, leading of ATL and BTL activities, budget planning and.

London, London, GB

Supervision of the whole Mediaedge:cia operation in the local office, including business start-up, client acquisition (client pitching) and business development, finance management, media monitoring and research (AGB Nielsen), client management and human resource management.

New York, NY, US

Key responsibilities at this position are general management of the company, especially in business development and future sales as a key mid-term goal, thus generating client portfolio both from international and local business. Furthermore, activities include finance and human resources management, as well as development of diversified automated BTL.

Digital signage, narrow-casting and software development company operating in the Balkans.Currently present on several supermarket locations in Macedonia, with over 60 LCD screens. My responsibilities included client acquisition, business opportunities research, resourcing and outsourcing.

Lund, Skane County, SE

Responsible for the overall online footprint, both SEO and PPC, of the company's products which will include the visual presentation of a growing list of product portfolio, looking to maximize the traffic potential of the product sites and executing on site product promotions, in addition to forecasting and analyzing performance. Work with the marketing.

Bristol, Bristol, GB

Define strategy for and develop, execute, and manage comprehensive sales and marketing planning encompassing integrated market initiatives designed to penetrate and grow Albanian market. Direct communication with top management, sales force, outlets, internal departments, and vendors to coordinate overall commercial efforts in accordance with the corporate.

Bristol, Bristol, GB

Developed and managed a wide range of marketing tools, including promotional teams and materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with management to ensure.

Bristol, Bristol, GB

Worked within a team environment to carry out a full range of marketing functions. Established product selection, pricing, and programs. Assisted in planning of POS promotions and in communicating advertising programs. Provided direct support to Marketing Director.