Driven by my passion for all things digital, I've dedicated myself to helping businesses understand and embrace the digital world. I'm committed to showing companies the diverse possibilities digitalization brings to the table, making it simpler for them to adopt new technologies. My focus is on turning complex digital concepts into practical, workable strategies. This helps businesses not just keep up, but truly excel in our fast-paced digital era. So far, I've applied this approach to mobile… Show more Driven by my passion for all things digital, I've dedicated myself to helping businesses understand and embrace the digital world. I'm committed to showing companies the diverse possibilities digitalization brings to the table, making it simpler for them to adopt new technologies. My focus is on turning complex digital concepts into practical, workable strategies. This helps businesses not just keep up, but truly excel in our fast-paced digital era. So far, I've applied this approach to mobile apps, CRM, websites, and e-commerce, adapting to each project's unique digital needs. Show less

As a Digital Project Lead at Mlinar, I led the development and launch of the Mlinar mobile app, redesigned and redeveloped the Mlinar website and webshop, and established a strategic partnership with Wolt. I am passionate about using technology to drive innovation and growth, and I have a deep understanding of trends in the mentioned technologies.

Continuing my career in corporate environments, I took on the role of Product Manager at Mlinar, where I managed specific product categories in the assortment. In this capacity, I performed in-depth analyses of categories and SKUs, both optimizing the existing lineup and launching new products into the market. I also played a key role in brand management, planning and executing comprehensive Above the Line (ATL) and Below the Line (BTL) campaigns in collaboration with marketing agencies… Show more Continuing my career in corporate environments, I took on the role of Product Manager at Mlinar, where I managed specific product categories in the assortment. In this capacity, I performed in-depth analyses of categories and SKUs, both optimizing the existing lineup and launching new products into the market. I also played a key role in brand management, planning and executing comprehensive Above the Line (ATL) and Below the Line (BTL) campaigns in collaboration with marketing agencies, further enhancing brand impact and market presence. Show less

Starting my career at Jamnica right after university, I gained firsthand experience in understanding how large systems operate. I've been involved in developing both short-term and long-term strategic assortment plans in business development. My role extended to managing brand strategies for various products, including well-known beverages like Jana, Jana Ice Tea, and Sky Cola. Additionally, I utilized tools from Nielsen and Ipsos for in-depth market research and data analysis, contributing to… Show more Starting my career at Jamnica right after university, I gained firsthand experience in understanding how large systems operate. I've been involved in developing both short-term and long-term strategic assortment plans in business development. My role extended to managing brand strategies for various products, including well-known beverages like Jana, Jana Ice Tea, and Sky Cola. Additionally, I utilized tools from Nielsen and Ipsos for in-depth market research and data analysis, contributing to effective market positioning and decision-making. Show less