Ivan Stoev, Cim, Cmi Email & Phone Number

Sofia, Bg

Sofia City, Bulgaria

Led the development and execution of comprehensive marketing plans for top-tier brands including Diageo, Proximo, Nestle Waters, San Pellegrino, Moet Hennessy, Monin, and Efes, driving significant growth in competitive markets.Ensured the successful implementation of effective marketing strategies, resulting in enhanced brand visibility and consumer engagement across various channels.Managed and collaborated with Creative, BTL, Digital, Media, and PR agencies to deliver cohesive and impactful campaigns, consistently meeting or exceeding KPIs.Oversaw monitoring, review, and reporting processes for all marketing activities, ensuring data-driven decision-making and maximizing Return on Investment (ROI).Led and mentored a team of Brand Managers, fostering a high-performance culture focused on innovation, strategic thinking, and continuous improvement.

Sofia

Teaching Strategic Marketing Planning at Brand Management Department.

Sofia, Sofia City, Bulgaria

Developed a Route to Market for the USA market along with the American team.

Sofia, Sofia City, Bulgaria

Coca-Cola HBC: Led the marketing strategy for the launch of new product categories in the Bulgarian market, driving successful market penetration and consumer engagement.Molson Coors: Developed and executed a comprehensive communication strategy for the Pivovarnitsa brand, significantly enhancing brand awareness and market positioning.Airius Fans USA: Crafted and implemented a digital media strategy to boost the client's online presence in Bulgaria, resulting in increased visibility and customer interaction.Lesaffre: Strategized and enhanced the online presence through targeted communication efforts, improving brand perception and engagement.Soft Academy: Spearheaded marketing strategy, pricing, marketing communication, and corporate branding initiatives, contributing to sustained brand growth and market presence.Elfeya Cosmetics: Created and executed a digital and social media communication strategy, driving brand engagement and customer acquisition.Amperel: Developed communication strategies for the Max Dynamics brand, leading to successful brand positioning and market entry.Baristo: Directed social media communication strategies, boosting brand presence and customer engagement across platforms.ZIV Ltd.: Managed the strategic acquisition of Kristal Plovdiv brands, ensuring smooth integration and brand alignment.

Bulgaria

Projects, Responsibilities, and Achievements:Top-Line Growth:1. New Product Development: Spearheaded the development and launch of new products, driving an increase in net revenue contribution from 2.3% to 6.5%.2. Marketing Investment Optimization: Enhanced Marketing ROI by 27%, ensuring more efficient use of marketing budgets and delivering higher returns.3. Commercial Programs: Led successful initiatives such as "Stores Partnership," trade promotions, and category management, alongside optimizing the route to market.4. Export Market Expansion: Achieved significant growth in export markets, including Hungary, Saudi Arabia, and Romania.5. Brand Leadership: Managed and grew leading brands like Naya, Mirage, Trayana, Roden Kray, and Prestige, securing the No.1 position in their respective categories.Bottom-Line Growth:1. Product Optimization: Implemented cost-saving measures that reduced the Cost of Goods Sold (COGS) by 8%.2. Packaging Optimization: Successfully reduced packaging costs by 2.7% through innovative packaging solutions.3. Portfolio Optimization: Streamlined product portfolio, reducing complexity by 6% and improving overall efficiency.4. Staff Optimization: Increased revenue per Full-Time Equivalent (FTE) by improving staff efficiency, and aligning the workforce with strategic goals.

Bulgaria

Driving growth of the OTC division, Lopedium, ACC, Exoderil and Hexalgin in particular. Led the communication, media and creative strategy and execution.

Bulgaria

Developing consumer-centric long-term strategies for Bulgaria, Romania and GreeceDeveloping and managing department sales forecast and budget New Products Development leadership Developing and managing relationships with advertising, digital, package design, research and production agencies Managing team of 4, assigning responsibilities, performance standards and metrics and evaluating results and performance Providing coaching, counselling and guidance to the team Responsible for managing and developing variable marketing initiatives across multiple media channels Reporting to Marketing Director for Bulgaria and CEO for Romania

Sofia, Bulgaria

Description: Business Unit management of the Culinary Department for Bulgaria, Romania and Greece Responsibilities: Elaborating annual marketing strategies for all culinary brands for Bulgaria and Romania Controlling yearly marketing plans: targets, budgets, development of communication campaigns and consumer promotions Monitoring and ensuring the effectiveness of brands portfolio Responsible for the P&L of the unit and of the Romanian structure Price negotiations with providers of services and advertising materials Identifying needs for research data; maintain contacts with research agencies; set up the research design and supervision of the projects; reporting the results to the Board of Directors Managing the NPD process (from ideas generation to final launches)

Bulgaria

Led the communication, product and innovation development of the Culinary brands of Bella Bulgaria

Bulgaria

Department manager responsible for the Marketing functions of the company

Bulgaria

Diploma In Strategic Leadership And Management, Business/Managerial Economics

Activities and Societies: Personal Development as a Strategic Manager; Developing performance management strategies; Financial Management.

Professional Diploma In Marketing, Marketing/Marketing Management, General, B

Activities and Societies: Marketing Planning Process; Delivering Customer Value Through Marketing; Managing Marketing; Project Management.

Ms, Macroeconomics

SEMINARS AND COURSES June 2011 ­ IEDC MBA Master Class (Brands! Brands!! Brands!; Class - Understanding consumers by studying the

Master, Macroeconomics; Corporate Finance; Specialization

Corporate Finance; Economics; Marketing

Education record