Ivan Stoev, Cim, Cmi Email and Phone Number
Ivan Stoev, Cim, Cmi work email
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Ivan Stoev, Cim, Cmi personal email
As an innovative and strategic marketing leader with over 20 years of experience, I have consistently driven consumer acquisition and company growth across diverse industries including FMCG, Pharma, and Telco. My deep expertise in both classic and neuromarketing, coupled with a strong foundation in behavioural economics, allows me to craft and execute strategies that resonate deeply with consumers and drive measurable results.I possess a proven track record in managing complex commercial operations and leading high-performing teams in highly competitive environments. My career has been marked by successful growth initiatives, from brand strategy and development to profitable product launches and market expansions. I am consumer-driven, leveraging data-driven insights to create clear strategies, foster innovation, and deliver consistent success.Throughout my career, I have developed an intricate understanding of marketing, sales, and customer development, particularly within the food, beverage, and OTC pharma sectors. My regional experience spans the Balkans, Central Europe, and the Middle East, providing me with a global perspective on market dynamics and consumer behaviour.As a lecturer at NBU in Strategic Marketing and Behavioral Economics, I am passionate about sharing knowledge and shaping the next generation of marketing professionals.Key Expertise:Profitable Growth: Developing and executing strategies that drive revenue and market share.Brand Strategy & Development: Leading brand positioning and innovation initiatives that result in sustained growth.Team Leadership & Management: Building and mentoring high-performing teams to achieve organizational goals.Digital & Traditional Marketing: Integrating digital marketing with classic approaches to maximize reach and engagement.Mergers & Acquisitions: Navigating complex M&A processes with a focus on brand and market integration.Product Development: Launching and managing successful product lines in competitive markets.Consumer Behavior & Insights: Applying behavioural economics to understand and influence consumer decisions.Breakthrough Innovation: Spearheading innovative solutions that disrupt markets and create competitive advantages.Profit Optimization: Streamlining operations and marketing spending to maximize profitability.
Delion
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- Employees:
- 122
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Division Manager Otp And ConfectioneryDelionSofia, Bg
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Head Of Consumer MarketingAvendi Oct 2022 - PresentSofia City, BulgariaLed the development and execution of comprehensive marketing plans for top-tier brands including Diageo, Proximo, Nestle Waters, San Pellegrino, Moet Hennessy, Monin, and Efes, driving significant growth in competitive markets.Ensured the successful implementation of effective marketing strategies, resulting in enhanced brand visibility and consumer engagement across various channels.Managed and collaborated with Creative, BTL, Digital, Media, and PR agencies to deliver cohesive and impactful campaigns, consistently meeting or exceeding KPIs.Oversaw monitoring, review, and reporting processes for all marketing activities, ensuring data-driven decision-making and maximizing Return on Investment (ROI).Led and mentored a team of Brand Managers, fostering a high-performance culture focused on innovation, strategic thinking, and continuous improvement. -
Freelance LecturerNew Bulgarian University Feb 2013 - PresentSofiaTeaching Strategic Marketing Planning at Brand Management Department. -
Marketing ConsultantMfg Digital May 2022 - Sep 2022Sofia, Sofia City, BulgariaDeveloped a Route to Market for the USA market along with the American team. -
Director Marketing StrategiesMindblow Agency Dec 2020 - Sep 2022Sofia, Sofia City, BulgariaCoca-Cola HBC: Led the marketing strategy for the launch of new product categories in the Bulgarian market, driving successful market penetration and consumer engagement.Molson Coors: Developed and executed a comprehensive communication strategy for the Pivovarnitsa brand, significantly enhancing brand awareness and market positioning.Airius Fans USA: Crafted and implemented a digital media strategy to boost the client's online presence in Bulgaria, resulting in increased visibility and customer interaction.Lesaffre: Strategized and enhanced the online presence through targeted communication efforts, improving brand perception and engagement.Soft Academy: Spearheaded marketing strategy, pricing, marketing communication, and corporate branding initiatives, contributing to sustained brand growth and market presence.Elfeya Cosmetics: Created and executed a digital and social media communication strategy, driving brand engagement and customer acquisition.Amperel: Developed communication strategies for the Max Dynamics brand, leading to successful brand positioning and market entry.Baristo: Directed social media communication strategies, boosting brand presence and customer engagement across platforms.ZIV Ltd.: Managed the strategic acquisition of Kristal Plovdiv brands, ensuring smooth integration and brand alignment. -
Marketing DirectorPrestige-96 Ad Dec 2015 - Dec 2020BulgariaProjects, Responsibilities, and Achievements:Top-Line Growth:1. New Product Development: Spearheaded the development and launch of new products, driving an increase in net revenue contribution from 2.3% to 6.5%.2. Marketing Investment Optimization: Enhanced Marketing ROI by 27%, ensuring more efficient use of marketing budgets and delivering higher returns.3. Commercial Programs: Led successful initiatives such as "Stores Partnership," trade promotions, and category management, alongside optimizing the route to market.4. Export Market Expansion: Achieved significant growth in export markets, including Hungary, Saudi Arabia, and Romania.5. Brand Leadership: Managed and grew leading brands like Naya, Mirage, Trayana, Roden Kray, and Prestige, securing the No.1 position in their respective categories.Bottom-Line Growth:1. Product Optimization: Implemented cost-saving measures that reduced the Cost of Goods Sold (COGS) by 8%.2. Packaging Optimization: Successfully reduced packaging costs by 2.7% through innovative packaging solutions.3. Portfolio Optimization: Streamlined product portfolio, reducing complexity by 6% and improving overall efficiency.4. Staff Optimization: Increased revenue per Full-Time Equivalent (FTE) by improving staff efficiency, and aligning the workforce with strategic goals. -
Marketing Manager Otc/OtxSandoz Mar 2015 - Dec 2015BulgariaDriving growth of the OTC division, Lopedium, ACC, Exoderil and Hexalgin in particular. Led the communication, media and creative strategy and execution. -
Marketing ManagerBella Bulgaria Jun 2014 - Feb 2015BulgariaDeveloping consumer-centric long-term strategies for Bulgaria, Romania and GreeceDeveloping and managing department sales forecast and budget New Products Development leadership Developing and managing relationships with advertising, digital, package design, research and production agencies Managing team of 4, assigning responsibilities, performance standards and metrics and evaluating results and performance Providing coaching, counselling and guidance to the team Responsible for managing and developing variable marketing initiatives across multiple media channels Reporting to Marketing Director for Bulgaria and CEO for Romania -
Senior Brand Manager BalkansBella Bulgaria Jun 2012 - Jun 2014Sofia, BulgariaDescription: Business Unit management of the Culinary Department for Bulgaria, Romania and Greece Responsibilities: Elaborating annual marketing strategies for all culinary brands for Bulgaria and Romania Controlling yearly marketing plans: targets, budgets, development of communication campaigns and consumer promotions Monitoring and ensuring the effectiveness of brands portfolio Responsible for the P&L of the unit and of the Romanian structure Price negotiations with providers of services and advertising materials Identifying needs for research data; maintain contacts with research agencies; set up the research design and supervision of the projects; reporting the results to the Board of Directors Managing the NPD process (from ideas generation to final launches)
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Senior Brand ManagerBella Bulgaria Jsco. Jun 2009 - Jun 2012BulgariaLed the communication, product and innovation development of the Culinary brands of Bella Bulgaria
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Marketing ManagerHendy Tel Ltd Aug 2008 - Feb 2009BulgariaDepartment manager responsible for the Marketing functions of the company
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Brand Manager/ Trade Marketing ManagerGermanos Sa Apr 2007 - Aug 2008Bulgaria
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Store ManagerCosmo Bulgaria Mobile Apr 2004 - Mar 2007 -
Market DeveloperCoca Cola Hbc Oct 2002 - Apr 2004
Ivan Stoev, Cim, Cmi Skills
Ivan Stoev, Cim, Cmi Education Details
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Brighton School Of Management And LeadershipBusiness/Managerial Economics -
Plovdiv University Sv. P. HilendarskiMacroeconomics
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Macroeconomics; Corporate Finance; Specialization -
Trade And Tourism High School Economics Of Trade
Frequently Asked Questions about Ivan Stoev, Cim, Cmi
What company does Ivan Stoev, Cim, Cmi work for?
Ivan Stoev, Cim, Cmi works for Delion
What is Ivan Stoev, Cim, Cmi's role at the current company?
Ivan Stoev, Cim, Cmi's current role is Division Manager OTP and Confectionery.
What is Ivan Stoev, Cim, Cmi's email address?
Ivan Stoev, Cim, Cmi's email address is iv****@****mail.bg
What schools did Ivan Stoev, Cim, Cmi attend?
Ivan Stoev, Cim, Cmi attended Brighton School Of Management And Leadership, Chartered Institute Of Marketing, Plovdiv University Sv. P. Hilendarski, Plovdivski Universitet 'paisii Hilendarski', Trade And Tourism High School Economics Of Trade.
What skills is Ivan Stoev, Cim, Cmi known for?
Ivan Stoev, Cim, Cmi has skills like Marketing Management, Marketing Strategy, Market Research, Market Planning, Marketing, Integrated Marketing, Fmcg, Advertising, Team Management, Negotiation, Product Development, Marketing Communications.
Who are Ivan Stoev, Cim, Cmi's colleagues?
Ivan Stoev, Cim, Cmi's colleagues are Marin Marinov, Petar Stoimenov, Minko Minkov, Pavel Kalchev, Evelio Ranklin, Nikolay Chernokojev, Nikolai Neshovsky.
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