Ivan Xavier Email & Phone Number

Bengaluru, Ka, In

Kochi, Kerala, India

Moved to Disney Star as the Consumer Insights & Strategy lead on the Asianet network of channels, which the market leader in Kerala by a significant margin.The TV medium faces a few headwinds at present. Time spent on OTTs is on the increase. The binge generation does not have the patience to wait for the next episode tomorrow and (allegedly) appointment viewing is dwindling.So how do you:Maintain leadership when competitors merge, gunning for a share that's been protected for years?Evaluate and launch content that consumers will love, and keep it relevant based on their tastes and feedback?Maintain the TV medium's relevance and strengthen advertisers' belief when the noise and fomo around digital keeps increasing by the day?Monetize digital and social assets to supplement linear TV revenue?Answering these questions and more, by stitching together data across TV, OTT, Social media, and bespoke research, thus guiding overall channel strategy is what my role is.

Bengaluru, Karnataka, India

Promoted and given responsibility to take over a cluster of clients for Mindshare Bangalore with key clients accounting for billings of 500+ crores across varied industry sectors.Currently leading the largest team on the floor, focused on delivering truly integrated marketing, where traditional, digital, experiential & BTL advertising intertwine, creating newer and more effective ways to grow our brands.Building billing and revenue for the key accounts handled.Maintaining client relationships and ensuring product & service quality delivered across the multiple departments of strategy, planning, content, buying, implementation & billing.

Bengaluru, Karnataka, India

Promoted and moved back to Mindshare, this time as the client lead on the Diageo business, at a time when "Brand extension" advertising is at an interesting crossroads.Many of the extensions themselves are getting established as sources of revenue, putting a whole new spin on the definition of media ROI.

Bengaluru Area, India

Moved to a role within the GroupM system, working on developing Insights and facilitating measurement via the trinity of Data, Digital & Technology.In a nutshell, my role revolved around identifying & collaborating with data partners, playing with consumer & market data, creating new ways of measuring communication & media, and mining insights in real time.

Gurgaon, India

Promoted as Director - CIA within a year of joining the practice.

Gurgaon

Was given the opportunity to join the Media Analytics team within Mindshare. In this role I was responsible for conceptualizing and delivering Analytics based projects for a wide array of clients, basis the challenges unique to each.The role also involved designing frameworks and dashboards to standardize and analyze the multitude of data sets (or in some cases the LACK thereof) within clients’ marketing system, enabling seamless cross-referencing between disparate data to arrive at critical marketing decisions.

Gurgaon, India

Promoted as Manager on the newly formed Global Team Ford. GTF was a one stop shop for the Ford account, encompassing Ford's Creative, Media & Marketing services (JWT,Mindshare & Wunderman) agencies under one roof.Was responsible for planning for month on month media plans, implementing strategies for Special Attention Regions, smooth plan executions, adherence to financial guidelines to ensure smooth billing and reconciliation, ensuring a constant flow of communication between stakeholders in the 3 agencies etc.At GTF, I trail-blazed a data driven, ROI based media planning approach for Ford, which was well appreciated, and became the norm for media plans for the Ford account.As part of a full service, multi-agency workforce, I got to do the type of work that a traditional media-planner is not exposed to, including creative brainstorming, strategy building & access to business data, which enabled me to link what i do (media) to what the client gets (cars out of the showroom)

Chennai Area, India

Primarily involved with executing retail/national level media plans for clients including TI Cycles, Lavazza, Veta, Lotte & Ford. In short, from two wheelers to four wheelers and everything in between! Learnt the ropes and earned my stripes executing plans across print, television, radio and ambient media. Handled all the grunt data work that a fresher is expected to, with aplomb, and was applauded for the same. Absorbed the nuances of flawless execution and client servicing, earning the trust and eventually respect of all the clients I was entrusted with.