Ivan Xavier Email and Phone Number
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I’ve been in the media & marketing industry for 15+ years, working across a variety of sectors like FMCG, Alcobev, Automobiles, E-Com, Media & Entertainment, Pharma, BFSI & Consumer Appliances.Starting off as a media planner building and executing multi-media plans, over the years I discovered & developed a passion for linking & measuring anything I do to the outcomes. Later I moved to a consulting/analytic role, helping address marketing/media/sales challenges like:- Linking media spends to actual sales/sales enablers, instead of traditional media deliverables of reach/frequency/GRPs- Standardizing disparate data to get a one window view, laying foundations for effective analytics- Crafting Go to Market strategies- Designing training & measurement frameworksAnd so on.More recently, I've moved to a role where I focus on improving the overall product, backed by data, technology & insights.I’m primarily a left brain exponent and love my spreadsheets!! But I have a restless right brain which challenges me to think beyond the status-quo and find new ways to solve problems.If it were correct, I’d say my brain is ambidextrous!!Connect with me:Professionally - for anything under the sun!Personally - for anything related to Fitness, Music (jamming sessions in particular), Photography, Motorbikes, Financial planning, Personal RoI... OR just about anything new you think you may get me interested in..!!
Disney Star
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Associate Director Consumer InsightsDisney Star Nov 2022 - PresentKochi, Kerala, IndiaMoved to Disney Star as the Consumer Insights & Strategy lead on the Asianet network of channels, which the market leader in Kerala by a significant margin.The TV medium faces a few headwinds at present. Time spent on OTTs is on the increase. The binge generation does not have the patience to wait for the next episode tomorrow and (allegedly) appointment viewing is dwindling.So how do you:Maintain leadership when competitors merge, gunning for a share that's been protected for years?Evaluate and launch content that consumers will love, and keep it relevant based on their tastes and feedback?Maintain the TV medium's relevance and strengthen advertisers' belief when the noise and fomo around digital keeps increasing by the day?Monetize digital and social assets to supplement linear TV revenue?Answering these questions and more, by stitching together data across TV, OTT, Social media, and bespoke research, thus guiding overall channel strategy is what my role is.
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Partner - Client LeadershipMindshare Jun 2020 - Nov 2022Bengaluru, Karnataka, IndiaPromoted and given responsibility to take over a cluster of clients for Mindshare Bangalore with key clients accounting for billings of 500+ crores across varied industry sectors.Currently leading the largest team on the floor, focused on delivering truly integrated marketing, where traditional, digital, experiential & BTL advertising intertwine, creating newer and more effective ways to grow our brands.Building billing and revenue for the key accounts handled.Maintaining client relationships and ensuring product & service quality delivered across the multiple departments of strategy, planning, content, buying, implementation & billing. -
Partner - The ExchangeMindshare Aug 2018 - May 2020Bengaluru, Karnataka, IndiaPromoted and moved back to Mindshare, this time as the client lead on the Diageo business, at a time when "Brand extension" advertising is at an interesting crossroads.Many of the extensions themselves are getting established as sources of revenue, putting a whole new spin on the definition of media ROI.
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Insights DirectorMaxus Global Apr 2016 - Jul 2018Bengaluru Area, IndiaMoved to a role within the GroupM system, working on developing Insights and facilitating measurement via the trinity of Data, Digital & Technology.In a nutshell, my role revolved around identifying & collaborating with data partners, playing with consumer & market data, creating new ways of measuring communication & media, and mining insights in real time. -
Director - Consulting, Intelligence & AnalyticsMindshare Oct 2013 - Mar 2016Gurgaon, IndiaPromoted as Director - CIA within a year of joining the practice.
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Manager - Consulting, Intelligence & AnalyticsMindshare Sep 2012 - Sep 2013GurgaonWas given the opportunity to join the Media Analytics team within Mindshare. In this role I was responsible for conceptualizing and delivering Analytics based projects for a wide array of clients, basis the challenges unique to each.The role also involved designing frameworks and dashboards to standardize and analyze the multitude of data sets (or in some cases the LACK thereof) within clients’ marketing system, enabling seamless cross-referencing between disparate data to arrive at critical marketing decisions.
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Manager - The ExchangeMindshare Apr 2011 - Aug 2012Gurgaon, IndiaPromoted as Manager on the newly formed Global Team Ford. GTF was a one stop shop for the Ford account, encompassing Ford's Creative, Media & Marketing services (JWT,Mindshare & Wunderman) agencies under one roof.Was responsible for planning for month on month media plans, implementing strategies for Special Attention Regions, smooth plan executions, adherence to financial guidelines to ensure smooth billing and reconciliation, ensuring a constant flow of communication between stakeholders in the 3 agencies etc.At GTF, I trail-blazed a data driven, ROI based media planning approach for Ford, which was well appreciated, and became the norm for media plans for the Ford account.As part of a full service, multi-agency workforce, I got to do the type of work that a traditional media-planner is not exposed to, including creative brainstorming, strategy building & access to business data, which enabled me to link what i do (media) to what the client gets (cars out of the showroom)
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Executive - The ExchangeMindshare May 2008 - Mar 2011Chennai Area, IndiaPrimarily involved with executing retail/national level media plans for clients including TI Cycles, Lavazza, Veta, Lotte & Ford. In short, from two wheelers to four wheelers and everything in between! Learnt the ropes and earned my stripes executing plans across print, television, radio and ambient media. Handled all the grunt data work that a fresher is expected to, with aplomb, and was applauded for the same. Absorbed the nuances of flawless execution and client servicing, earning the trust and eventually respect of all the clients I was entrusted with.
Ivan Xavier Skills
Ivan Xavier Education Details
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Amrita School Of BusinessMarketing/Marketing Management, General
Frequently Asked Questions about Ivan Xavier
What company does Ivan Xavier work for?
Ivan Xavier works for Disney Star
What is Ivan Xavier's role at the current company?
Ivan Xavier's current role is Not a leader | But still have some followers! | Uncomfortably balancing on the slippery slope to Insta that LinkedIn's on..
What is Ivan Xavier's email address?
Ivan Xavier's email address is iv****@****rld.com
What is Ivan Xavier's direct phone number?
Ivan Xavier's direct phone number is (212) 297*****
What schools did Ivan Xavier attend?
Ivan Xavier attended Amrita School Of Business.
What are some of Ivan Xavier's interests?
Ivan Xavier has interest in Children.
What skills is Ivan Xavier known for?
Ivan Xavier has skills like Online Advertising, Media Strategy, Data Analysis, Digital Media, Media Buying, Marketing Communications, Consumer Insight, Marketing, Corporate Communications, Analytics, Competitive Analysis, Marketing Strategy.
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