I’ve been in the media & marketing industry for 15+ years, working across a variety of sectors like FMCG, Alcobev, Automobiles, E-Com, Media & Entertainment, Pharma, BFSI & Consumer Appliances.Starting off as a media planner building and executing multi-media plans, over the years I discovered & developed a passion for linking & measuring anything I do to the outcomes. Later I moved to a consulting/analytic role, helping address marketing/media/sales challenges like:- Linking media spends to actual sales/sales enablers, instead of traditional media deliverables of reach/frequency/GRPs- Standardizing disparate data to get a one window view, laying foundations for effective analytics- Crafting Go to Market strategies- Designing training & measurement frameworksAnd so on.More recently, I've moved to a role where I focus on improving the overall product, backed by data, technology & insights.I’m primarily a left brain exponent and love my spreadsheets!! But I have a restless right brain which challenges me to think beyond the status-quo and find new ways to solve problems.If it were correct, I’d say my brain is ambidextrous!!Connect with me:Professionally - for anything under the sun!Personally - for anything related to Fitness, Music (jamming sessions in particular), Photography, Motorbikes, Financial planning, Personal RoI... OR just about anything new you think you may get me interested in..!!
Listed skills include Online Advertising, Media Strategy, Data Analysis, Digital Media, and 14 others.