Ivo Grossi Email & Phone Number

I advise companies in the fitness, health, wellness, and sustainable spaces on branding, positioning, and business development strategies. My expertise in mindfulness leadership coaching helps individuals and organizations align with their purpose and well-being. I have been featured in publications like Forbes and Thrive Global Magazine for my insights and contributions to the industry.

Bellevue, Us

We are here to help those who are on the path to self-actualization.Our mission is to increase personal awareness, bringing more inner peaceand mindfulness to the world. One human at a time.

Boston, Ma, Us

The myVitFit online platform is a unique hybrid fitness solution that hits the “sweet spot” for club owners, personal trainers, and the consumer. With comprehensive assessments, progressive and regressive programming, and an audio-based, prescribed training program, myVitFit gives fitness professionals tools to expand their client base and outreach.myVitFit is available exclusively through fitness clubs and organizations, provided to their membership with club-friendly features like bespoke branding and private online communities.

Santa Barbara , Ca, Us

Three Sages™ is a wellness technology platform that delivers immersive, nature-based restorative experiences where people live, work, and play. The plug-and-play wall unit creates a relaxing environment with an interactive touch screen and surround sound that deliver proprietary content of yoga, stretching, meditation, and breath-work along with all the equipment necessary for a holistic restorative experience. Perfect as a shared amenity in apartment communities, condos, gyms, and offices – as well as for individual use in private homes.The app and streaming channels offer small sips of wellness on the go.

Mukilteo, Washington, Us

Led the SportsArt team and brand over the last four years through a deeply transformational change for this company and the role it plays in the fitness industry. Created a highly differentiating value proposition gravitating around Green Fitness and Sustainability through a combination of new products, marketing, PRs and sales channels with unique GoToMarket components. Drove revenue growth and margin expansion while dramatically increasing commercial presence (installations) and industry credibility. The future is bright for this organization, which is becoming the Tesla of the fitness industry. I will be cheering for its continued growth and success.

Mukilteo, Washington, Us

I am committed to bringing sustainability to the forefront of the fitness industry. This is not only a vision in perfect alignment with my professional values where people, planet and profit are synergistic, but more importantly, with the wants of the largest demographic group flocking to the fitness industry: The Millennials.SportsArt is bringing to market a full, new cardio line comprised of six units in three different variations: ECO-POWR™– energy positive, ECO-NATURAL™– energy neutral and SENZA™ – with touchscreens. The ECO-POWR™ line features two unique products: VERDE™, the first green treadmill in the history of the fitness industry that harvests energy generated by the users and feeds it back into the grid, and VERSO™, the first 3-in-1 cross-trainer machine that combines elliptical, stepper and bike motions.

Redmond, Washington, Us

Developed and executed Smart Socks go-to-market strategy both domestically - through Specialty Running Stores - and internationally - through Selected Distributor Partners in key markets. Finalized substantial B2B co-branded Smart Garment deal with leading player in the fitness tech market.Provided substantial product development input, feedback, action plan.

Cesena, Fc, It

Restructured North American sales operations, personnel, incentive system, organization, strategy, value proposition, market position and segmentation, go to market approach & CRM methodology. Achieved unprecedented organic growth: doubled revenue, increased market share threefold, substantially improved bottom line.Established new culture based on Trust, Teamwork and Accountability. Created and implemented sales management best practices based on principles outlined by HBR November 2013 article: "Dismantling the Sales Machine".

Cesena, Fc, It

Doubled revenue, rebuilt team, fixed customers relationships issues and laid down solid brand foundation for further growth, which continued on the upward trajectory in the following 4 years.

Re-organized Peak Pilates sales force, internal reporting system, compensation and incentives by three main market segments: Commercial, Studio, International. Coached and mentored previous and new staff in the above mentioned business areas with particular focus on international and commercial.Created and brought to market a new, all-inclusive offer system: equipment, education, programs.Achieved 150% organic growth. Re-structured, re-positioned and readied company for profitable exit strategy.

Cesena, Fc, It

Created a new business division targeting Health & Wellness facilities (Wellness Centers - Active Aging communities - PT and Sport). Responsible for P&L, sales and marketing, brand-building, adv campaigns and trade shows, pricing and strategic partnerships. Developed and launched The Wellness System: Wireless technology to assess, assign, track workout/rehab/wellness routines.This division would go on to become the fastest growing business for Technogym in the North American market.

Created brand blueprint from scratch including website and marketing campaign. Developed strategic partnerships. Lead a team of 10 including in house content developers. The evolution of mywellness is currently a milestone of the cloud based strategy of Technogym approach to both B2B and consumer markets:https://www.mywellness.com/

Cesena, Fc, It

Responsible for all International marketing and communication strategies, brand positioning, events and tradeshows, press and sponsorships, advertising, collateral material, corporate web site. Oversaw 7 Subsidiaries (6 Europe - 1 U.S.A.) and managed corporate marketing team.

Bachelor’S Science Degree, Business-Economics

Various Master Level Classes In Sustainable Business, Sustainability Studies

Yoga Teacher Certification 500 Hours, Yoga Teacher

Golden Key, Meditation Teacher