In Marketing Specialist role, my responsibilities are spanning a diverse range of areas. On the SEO front, I am focused on creating topic clusters for the blog section, conducting extensive long-tail and short-tail keyword research, and implementing both on-page and technical SEO strategies. Also, I played a pivotal role in mentoring a copywriter on my team, imparting knowledge about SEO and content writing. Email marketing is another facet of my role, involving user segmentation, and the creation of personalized email campaigns. I am devising monthly newsletters, constantly optimizing open and click rates, while also scripting engaging content for welcome and win-back campaigns.In the realm of affiliate marketing, I am actively soughing strategic partnerships to boost our brand's exposure, and my duties involve building and nurturing strategic partnerships with external organizations, individuals, or websites to promote our company's products (and services). In my role, I am also immersed in the dynamic world of mobile app marketing, where my primary focus is on providing consultations to enhance user experience and drive user engagement. Whether it is through data-driven insights, A/B testing, or refining user interfaces, my objective is to ensure that users not only downloaded the app but also stayed engaged and satisfied, fostering long-term brand loyalty.When it comes to business analysis, I am working on enhancing our product by refining testing dashboard UX, developing and testing learning journeys, and bringing our product closer to end users.

Social Media- Instagram- Facebook- Twitter- LinkedInAffiliate ManagerFinding suitable partners and working with affiliates.

Working on research for the Sales and Marketing team for further actions and improvements on the platform.

Apart from my primary employment, I am the proud owner of a personalized gift business, with a primary specialty in designing customized posters. Beyond curating personalized gifts, I am equally thrilled to have independently developed and optimized a website using SEO techniques, thereby stimulating the organic influx of customers.

Market research for the needs of the marketing and sales teams.- databases- social media monitoring

Learning about digital marketing strategy and UX psychology. - working on real projects

Worked on a specific project for 2 months - managing content on the WordPress site.