Google Customer Solutions for Small to Mid-Size Businesses- Developed product sense of Google's advertising inventory (i.e Search, YouTube) to consult 120+ stakeholders with a $250.6K+ QTD revenue credit - Consulted clients on Google Ads toolkit to determine budget and media mix, define target audiences, and maximize efficiency on conversion strategies - Analyzed and learned from reporting data and insights of consumer behavior, enhancing clients' next steps on efficient marketing strategies - Reported user experiences to product team for future revisions

Growth marketing, user acquisition, content strategy, and data analytics on Entertainment Networks (Bravo, USA, SYFY, Oxygen & Universal Kids)- Adapted to unique tones of 5 NBC brands and optimized creative strategy of social posts for fan engagement, growing YouTube subscribers by 21% - Leveraged YouTube data as guidance for consumer insights and cultural trends, resulting in weekly content opportunities sent to producers- Reviewed and curated credible news, entertainment, and short-form video for brands' social media pages, increasing engagement by 82%- Juggled multiple ad-hoc projects related to editorial, paid media, and TV

- Wrote in-depth script coverage for new material submitted for development consideration and supported executives with various administrative tasks - Developed external contacts for competitive information and materials for informational databases, and researched key Hollywood players- Curated galleries of high-quality content including credible news, short-form videos, and cultural trends, and reported how they related to social conversations for executives to consider for development projects- Assisted with production and administrative duties on-set for a Public Service Announcement on #StopAsianHate, co-hosted by Henry Golding

- Led a team of 21 people to organize internal events for 150 students, and coordinated the purchase of club merchandise in bulk- Developed inaugural alumni mentorship program between 50+ people and hosted an alumni speaker panel for 150 students

- Led 7-person team through weekly meetings focused on industry-specific curriculum and professional development - Organized 4 club and campus-wide events reaching 500+ attendees and designed marketing graphics- Hosted an all-female virtual speaker panel focusing on the creative and tech professions within television and film- Co-founded mentorship program between members and alumni to introduce business and creative projects in entertainment

- Co-moderated "The Good Place to Network" our TV and Film Industry panel and networking event, reaching 80+ attendees- Partnered with Warner Bros. and Allied Marketing to launch experiential marketing campaign to promote "Doctor Sleep", reaching 300+ students

- Directed, edited, and produced explanatory video on how to vote for the annual ASUC student government elections- Contacted ASUC representatives and oversaw overall production of the video

Contract with Comcast Corporation- Designed the content production cycle, from the editorial calendar to shooting, editing, posting and monitoring 40+ social media campaigns - Strategized and spearheaded 3+ campus-wide social events per semester, spreading brand awareness and increasing Xfinity on Campus usage by 84% - Identified cultural trends on topics like the Olympics and Xfinity reality shows, accruing 16000+ forms of engagement on social media campaigns

- Analyzed 500+ pages of scripts, books, articles weekly sent by Hollywood writers weekly and assessed their financial and marketing feasibility- Built influencer networks while researching for potential talent to attach to scripts, working alongside teams of multiple time zones- Designed pitch decks and visual assets used by executives during pitches - Kept executives informed of trade news, announcements, hot topics

- Conducted market research and measured trends to create a customer validation survey achieving 100+ responses- Designed the digital prototype, logo, and landing page utilizing UX/UI- Oversaw digital marketing campaigns via Facebook, Instagram, and mailing list, yielding 750+ sign-ups- Developed a pitch deck featuring the problem-solution fit, business/revenue models, and competitive advantages

- Analyzed flight schedules, durations and destinations to write specific copy and content marketed to 12 countries- Translated text into Mandarin and Spanish while maintaining Xiamen’s overall brand and value proposition- Performed and reviewed analysis of user data on the success of new marketing campaigns- Utilized Facebook Ads and Instagram to schedule and publish the social media campaign- Increased organic engagement and reach by 200% within the first week from the page’s 700k+ followers

- Co-founded the music brand "Gem Music."- Orchestrated physical and digital marketing for GEM Music and its affiliated song, "Not the One" by singer-songwriter Chay (now known as Chayame).- Led weekly meetings to arrange team schedules and the overall countdown to the song debut. - Collaborated with the songwriter, artist manager, producer, and song mixer to craft a well-rounded music brand. - Amassed 1000+ streams for “Not the One” within a month of the song’s release.

“A Path to Our Stories” is an annual event held by the APATH residential program to celebrate diversity, explore diasporas, and inspire students to be their own storytellers.- Led weekly team meetings with the marketing committee to develop a social media campaign reaching 10,000 people. - Orchestrated physical marketing; distributing flyers throughout on-campus and off-campus buildings. - Coordinated the event with 100+ attendees celebrating the diversity of Asian/Pacific Island heritage. - Documented the entire event as the historian and compiled/edited photographs from the event.